Interactively Branded

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This talk covers the future of brand and design innovation in an increasingly fragmented world. It\'s not a discussion on new or emerging technologies, but rather a conversation about new and emerging mindsets.

Audio podcast: http://audio.sxsw.com/2009/podcasts/D2%20SXSW_PODCASTS/031409_AM1_Lv3_RM8_InteractiveBeyondTheScreen.mp3

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Interactively Branded

  1. 1. Successful brands thrive on interactive design
  2. 2. 1970
  3. 3. 1970
  4. 4. 1972
  5. 5. 1975
  6. 6. 1976
  7. 7. 1976
  8. 8. 1976
  9. 9. 1977
  10. 10. 1938
  11. 11. 1977
  12. 12. 1977
  13. 13. 1980-2
  14. 14. 1983
  15. 15. 1983
  16. 16. 1983
  17. 17. 1983
  18. 18. 1984
  19. 19. now
  20. 20. Web 1.0
  21. 21. Web 2.0
  22. 22. Web 2.0 innovation Web 1.0 time
  23. 23. Web 3.0 innovation Web 2.0 Web 1.0 time
  24. 24. NextGen Web innovation NextGen Web NextGen Web NextGen Web NextGen Web NextGen Web NextGen Web time
  25. 25. 758One Transistor million transistors 2009 2008 2007 2000 1995 1993 1989 1985 1978 1974 1961 1959 1958
  26. 26. It used to be about answering to the most prized of our basic senses.
  27. 27. Ergonomics have never been so crucial.
  28. 28. Skepticism Interaction Perception
  29. 29. Expectation Skepticism of Transparency Fulfilled with Interaction Information Sense of Perception Entitlement
  30. 30. Traditional 10% Millennial 34% Boomer 25% Gen X 31%
  31. 31. Considering the audience Boomer Gen X Millennial
  32. 32. Is this really transparency?
  33. 33. So what?
  34. 34. Interactivity Authenticity Dialog
  35. 35. Rules for innovation 1. Do no harm, then do some good 2. Interactive is not always digital 3. Brand yourself interactively 4. Old is the new “new” 5. Understand + practice virtues of transparency 6. Embrace your constituency with authenticity
  36. 36. Thank you.

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