This talk covers the future of brand and design innovation in an increasingly fragmented world. It\'s not a discussion on new or emerging technologies, but rather a conversation about new and emerging mindsets.
Audio podcast: http://audio.sxsw.com/2009/podcasts/D2%20SXSW_PODCASTS/031409_AM1_Lv3_RM8_InteractiveBeyondTheScreen.mp3
69. Rules for innovation
1. Do no harm, then do some good
2. Interactive is not always digital
3. Brand yourself interactively
4. Old is the new “new”
5. Understand + practice virtues of transparency
6. Embrace your constituency with authenticity