CSCW 08 Keynote

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My CSCW08 Keynote

Published in: Technology, Education

CSCW 08 Keynote

  1. recursive collaboration building linden lab and second life cory ondrejka cory.ondrejka@gmail.com
  2. topics for today communication innovation collaboration 2
  3. using sl development as a setting 3
  4. as well as the broader context of climate change global recession 4
  5. concluding with some challenges 5
  6. or, perhaps, opportunities? 6
  7. 45 minutes, 201 slides 7
  8. 45 minutes, 200 slides hope you’ve had your coffee 8
  9. first, some questions 9
  10. how many of you... text tweet instant message update a blog or sns play videogames play mmos 10
  11. on the other hand know anyone who still has their assistant printing email? 11
  12. on the other hand know anyone who still has their assistant printing email? 12
  13. disclaimer 13
  14. not technological determinist 14
  15. not technological determinist but new technology changes options 15
  16. not technological determinist so failure to understand it means we are missing opportunities 16
  17. most true of communication technology 17
  18. so, why am i talking about this? 18
  19. distant past drove submarines in the us navy national security agency defense contracting lockheed sanders 19
  20. distant past drove submarines in the us navy national security agency defense contracting lockheed sanders (ie,the stuff i can’t talk about) 20
  21. distant past drove submarines in the us navy national security agency defense contracting lockheed sanders (which i raise to establish my non-hippy cred before covering collaboration) 21
  22. more recently arcade game development console game development second life 22
  23. focus on linden and sl 23
  24. so, from our original list communication innovation collaboration 24
  25. it all starts with communication 25
  26. by which we mean 26
  27. sharing information 27
  28. sharing experience 28
  29. at a distance 29
  30. the experience economy 30
  31. the experience economy what happens when the information economy becomes interactive 31
  32. getting cheaper 32
  33. and more flexible 33
  34. the history 34
  35. point-to-point sequential pony express telegraph 35
  36. point-to-point simultaneous telegraph telephone 36
  37. one-to-many radio television (ie, broadcast) 37
  38. many-to-many packet-based the internet the web image cc:by matt britt 38
  39. and colliding with games 39
  40. you know the history, right? 40
  41. 30 second online game history 41
  42. 30 second online game history 42
  43. 30 second online game history 43
  44. 30 second online game history 44
  45. 30 second online game history 45
  46. emergence of virtual worlds 46
  47. second life 47
  48. what is second life? user-created, online world an online game without the game 48
  49. a synthetic place create work play 49
  50. real-time, collaboration as opposed to the web’s solo, sequential experience 50
  51. on a vast scale millions of people and places 51
  52. economic scale, too residents have built thousands of businesses in an economy generating more than $1 million every day built on microtransactions in digital items and experiences 52
  53. breaking the magic circle 53
  54. the magic circle? 54
  55. all about context 55
  56. all about rules 56
  57. all about rules beating each other up OK 57
  58. all about rules beating each other up OK beating each other up frowned on 58
  59. for online games, about restrictions of commerce of communication 59
  60. no magic circle in second life 60
  61. like much of the web 61
  62. innovation beyond second life ability to create markets collaboration at a distance participation 62
  63. sl and real world mix 63
  64. with more expressive user creation 64
  65. power of place 65
  66. text, sequential, monologue 66
  67. place, collaborative, dialog 67
  68. bringing us together 68
  69. ‘cause when you can do anything 69
  70. we celebrate our collaboration 70
  71. even better collaboration is a gateway drug to technology and to participation to entrepreneurship and community formation 71
  72. with impressive results 1.2 billion internet users 3.5 billion cell phone users 100’s million social network users 10’s million game/virtual world users 72
  73. and then... technology, participation, entrepreneurship, and community lead to something else... 73
  74. leading to the second topic communication innovation collaboration 74
  75. innovation? 75
  76. innovation? productized knowledge 76
  77. innovation? productized knowledge innovation is the engine of per-capita growth 77
  78. innovation? productized knowledge innovation is the engine of per-capita growth innovation leads to exponential curves 78
  79. in other words, dramatic change 79
  80. that doesn’t play favorites 80
  81. that doesn’t play favorites buggy whip sales schumpeter and creative destruction 81
  82. leads to interesting times 82
  83. leads to interesting times we predict linearly 83
  84. leads to interesting times reality is exponential 84
  85. leads to interesting times so we’re often really unprepared 85
  86. consider the internet/it revolution moore’s law 86
  87. a good thing moore’s law radical drop in computing costs 87
  88. connecting us moore’s law radical drop in computing costs the internet image cc:by matt britt 88
  89. in unanticipated ways moore’s law radical drop in broadband the internet computing costs explosion 3D acceleration 89
  90. with far reaching results moore’s law radical drop in broadband friend the internet computing costs explosion networks 3D online online games nichification acceleration communities trust friends, virtual worlds not experts 90
  91. driving the need for more innovation 91
  92. but innovation is hard expect ready, aim, fire 92
  93. get random walks 93
  94. with lots of false starts start 94
  95. before we find the next big thing eureka! 95
  96. and we see lots of false patterns correlation versus causation 96
  97. what we know about innovation knowledge collisions communication learning participation 97
  98. knowledge collisions 98
  99. at the edges of networks bringing disjoint knowledge together 99
  100. with easier communication 100
  101. helped by trends decreasing costs 101
  102. helped by trends decreasing costs increasing flexibility, availability 102
  103. learning and innovation 103
  104. maximizing participation 104
  105. long tail participation 105
  106. this isn’t just consumption 106
  107. this isn’t just consumption total value of hits more or less equal to the rest 107
  108. but also potential contributors 108
  109. but also potential contributors traditional employees everyone else 109
  110. examples all over 110
  111. wikipedia 111
  112. “but that’s easy” 112
  113. (who would have bet on it?) 113
  114. something harder 114
  115. “but those are open source people” 115
  116. lowered barriers are a big deal 116
  117. participation Web Wikipedia Sims Open Source Mainstream Media 70% 35% 0% 117
  118. participation Web Wikipedia Sims Open Source Mainstream Media Second Life 70% 35% 0% 118
  119. leading to the third topic communication innovation collaboration 119
  120. what impedes trying? capital stigma regulation 120
  121. capital 121
  122. stigma 122
  123. regulation 123
  124. so, to maximize progress lots of communities sharing knowledge creating together 124
  125. bringing us back to the web 125
  126. which has some broad trends moore’s law radical drop in broadband friend the internet computing costs explosion networks 3D online online games nichification acceleration communities trust friends, virtual worlds not experts 126
  127. free-ish computing bandwidth storage 127
  128. communities connecting learning collaborating 128
  129. enabled new models cheap computing + communities = crowdsourcing collaborative filtering niche fulfillment 129
  130. this is a real power shift 130
  131. consider 935 image cc by:nc 2007 esther dyson 131
  132. the gray lady 935 1851 98 pulitzers 1.5m circulation $4b advertising (1999) 132
  133. lots of free stuff 935 1995 1851 0 pulitzers 98 pulitzers sf classifieds 1.5m circulation incorporated $4b advertising (1999) (1999) 133
  134. about as threatening as 935 134
  135. about as threatening as 935 135
  136. and if there ever was a problem 136
  137. go clubbing 137
  138. simple, right? 138
  139. except 2008 advertising down 63% 139
  140. except 2008 2008 #1 classified ad service advertising down 63% 30 million ads/month 140
  141. except (despite $500m from nyt.com) 141
  142. except “little interest in (despite $500m from maximizing profits” nyt.com) 142
  143. what have we learned? 143
  144. don’t screw with baby seals 144
  145. incredibly powerful cheap computing + communities = crowdsourcing collaborative filtering niche fulfillment 145
  146. moreover experience economy + crowd computing = new economies of scale 146
  147. remote collaboration redefines distance tradeoffs local/cluster hiring face-to-face 147
  148. driving value and participation 148
  149. nichification finding what you want is valuable friends more trusted than others 149
  150. which shouldn’t surprise us ebay wikipedia youtube flickr google second life etc 150
  151. and what can niches do for you? markets employees partners 151
  152. consider crowd computing 152
  153. getting the right people 153
  154. doing the right work 154
  155. when you need them 155
  156. just in time employees 156
  157. consider the development of sl 157
  158. 2000-2002 158
  159. 2000-2002 linden street several desks right next to each other a&os culture of asking questions 159
  160. 2000-2002 linden street several desks right next to each other a&os culture of asking questions face-to-face interactions ad hoc meetings whiteboards 160
  161. 2002-2004 161
  162. 2002-2004 2nd street one large room beta and release remote employees 162
  163. 2002-2004 2nd street one large room beta and release remote employees entangled seating local face-to-face social signals email, wikis 163
  164. 2004- 164
  165. 2004- sansome and davis 165
  166. 2004- sansome and davis and mountain view, battery 166
  167. 2004- sansome and davis and mountain view, battery seattle, boston, brighton and singapore 167
  168. 2004- sansome and davis and mountain view, battery seattle, boston, brighton and singapore rapid scaling 168
  169. 2004- sansome and davis and mountain view, battery seattle, boston, brighton and singapore rapid scaling multiple offices irc voice second life 169
  170. reducing non-local penalties mixed-reality meetings pure virtual meetings virtual rooms live channels 170
  171. more complications awaited 171
  172. residents 172
  173. plus metaverse entrepreneurs 173
  174. and the fortune 500 174
  175. all collaborating remotely most employees never meet in the real world most hired directly within sl 175
  176. brings challenges for the future 176
  177. user experience ease of use accessibility 177
  178. search 178
  179. making the lessons real 179
  180. how can remote collaboration help? 180
  181. relating this to the headlines unemployment financial crisis climate change 181
  182. but that’s just the start 182
  183. we’re smarter together 183
  184. bridges two key challenges 184
  185. economics and education 185
  186. because as we worry about math and science education stimulating entrepreneurship 186
  187. with accelerating complexity 187
  188. we need new options 188
  189. for entrepreneurs and education 189
  190. and whether we call it learning by doing 190
  191. or situated learning 191
  192. or performance before competence 192
  193. we’re smarter together 193
  194. and it’s easier to do online 194
  195. critical for innovation 195
  196. innovation is exponential 196
  197. innovation is exponential small differences today 197
  198. innovation is exponential huge differences tomorrow 198
  199. which curve do we need to be on? 199
  200. and this is just the beginning 200
  201. because remote collaboration today 201
  202. is the web a decade ago 202
  203. we’re just getting started 203
  204. stop talking now 204
  205. cory.ondrejka@emimusic.com image credits to flickr users torley orphum shadoe landman thomas roche uma ceawlin nancy redgrave metamidia jake sutton r.rasmussen joe shlabotnik katiya rhode poid choi skinstad chrispearson72 Sougent Harrop eflemming hvx silverstar mahovlich badgerstew ttrinoid isfullofcrap mako kungfu saeru Meta.Live.Nu laura grace Fleep Tuque atul666 Erehwon Yoshikawa for cc-by licensed images 205

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