The document introduces Bookneto, an online course management system that allows independent experts to easily build and host online courses on their own websites for free. It aims to solve the problem that experts currently find it difficult and expensive to offer branded online courses. The CEO explains that Bookneto provides experts a platform to create, organize, and share course content through a customizable online course site that students can access through the expert's website. It allows for monetization options and promotes expert-led courses to their existing audiences.

1. My
name
is
E
and
I
am
CEO
of
Bookneto.
Today,
I
am
just
going
to
quickly
run
though
a
li?le
bit
of
what
we
do,
who
we
are,
the
problem
we
are
trying
to
solve
and
why
we
are
awesome.
1

2. Bookneto
is
a
course
management
system
that
makes
it
easy
for
independent
experts
to
build
online
courses
for
their
own
website
or
blog.
It
is
a
bit
like
Wordpress
but
for
experts
who
want
to
teach
online
courses.
We
enable
experts
like
Seth
Godin
who
have
an
established
brand
and
large
audience
to
create
an
online
course
plaIorm
customized
for
their
own
website
or
blog
for
free.
2

3. I
am
CEO&
Founder,
I
handle
all
aspects
of
the
business
including
product
design
and
development,
sales,
business
development,
hiring
and
fundraising.
When
I
was
17,
I
took
a
break
from
school
aOer
my
freshman
year
to
work
at
the
United
NaRons
Headquarters
in
New
York
as
a
policy
analyst
for
the
world’s
leading
youth
NGO.
I
was
also
President
of
Imprint
PublicaRons,
the
largest
college
newspapers
in
Canada.
In
2011,
I
was
named
one
of
Nigeria’s
top
20
under
20
by
three
naRonal
newspapers.
I
graduated
from
the
University
of
Waterloo
with
a
degree
in
Legal
Studies
in
2012.
I
also
have
a
stellar
group
of
advisors
who
are
all
high
profile
personaliRes
in
their
fields
of
experRse.
• Larry
Smith,
a
professor
at
the
University
of
Waterloo
and
popular
TED
Speaker.
• Andrew
Maxwell
–
Professor
at
Temple
University
and
President
of
the
Canadian
InnovaRon
Centre
(also
our
first
customer)
• Mohammed
Abdel-­‐Razik
–Adjunct
Faculty
in
Computer
Science
at
the
University
of
Waterloo
and
University
of
Toronto.
He
has
also
worked
at
Desire2Learn
and
IBM
as
a
soOware
developer.
• Jim
De
Wilde
–
Professor
of
Venture
Capital
Management
at
UofT.
3

4. Here
is
the
problem
Bookneto
is
trying
to
solve
:
Experts
currently
find
it
very
difficult
and
expensive
to
offer
branded
online
courses
from
their
own
websites.
Right
now,
experts
with
an
audience
and
personal
brand,
like
Seth
Godin,
want
to
teach
online
but
they
have
to
hire
an
expensive
web
developer
to
glue
together
a
custom
integraRon
of
different
tools
from
across
the
web
to
do
so.
This
discourages
a
lot
of
knowledgeable
experts
from
sharing
their
experRse
with
a
larger
audience
through
online
courses
instead
of
in-­‐person
seminars
that
limit
them
by
class
size
and
geography.
4

5. Our
soluRon
is
an
online
learning
plaIorm
that
makes
building
and
teaching
an
online
course
on
your
own
website
as
free
and
easy
as
blogging.
Any
expert
can
come
on
our
website
and
create
an
account.
Like
Tumblr
or
Wordpress,
this
account
comes
with
its
own
unique
URL,
(e.g.
sethgodin.bookneto.com)
that
can
be
redirected
to
your
own
website
(e.g
:
learn.sethgodin.com).
The
expert
can
then
:
• create
one
or
several
courses,
• upload
and
organize
course
content
(whether
it
is
video,
text
or
audio),
• set
a
price,
or
offer
the
course
for
free,
• make
the
course
public
or
invite-­‐only.
• publish
the
course,
and
promote
it
to
their
audience
through
social
media
or
email
markeRng
5

6. So
here
is
a
quick
demo
(h?p://www.youtube.com/watch?v=Ofg2QblCcSU)
of
what
the
student
sees
when
they
come
on
to
an
expert
whose
online
courses
are
powered
by
Bookneto
:
You
can
log
into
any
course
site
hosted
on
our
plaIorm
using
the
same
credenRals.
When
the
student
logs
in,
they
can
see
what
courses
they
are
enrolled
in.
Here
is
the
VentureStart
course.
It
is
organized
by
chapters
and
lessons.
When
you
click
on
a
lesson,
you
can
see
all
the
content
and
discussion
around
the
content
in
one
simple
feed.
You
can
even
segment
content
in
the
feed
into
quesRons
and
answers,
videos,
links,
and
comments.
Here
is
what
a
quesRon
and
answer
thread
looks
like.
Here
is
the
documents
secRon.
We
actually
have
a
proprietary
document
reader
on
our
site
which
makes
it
easy
for
the
student
to
read
without
downloading
anything.
We
can
also
prevent
students
from
downloading
the
expert’s
content
if
they
wish.
You
can
go
to
cic.bookneto.com
to
use
it
yourself.
The
email
is
:
guest@bookneto.com
and
the
password
is
‘firdaus’
6

7. Our
business
model
is
simple
:
Experts
set
their
own
prices
for
paid
courses
and
we
take
a
20%
cut
of
experts
revenue
from
paid
courses.
This
leaves
experts
with
80%
of
the
revenue
from
their
paid
courses,
which
is
a
much
be?er
rate
than
other
plaIorms
(like
Udemy)
offer,
especially
given
the
level
of
customizaRon
and
control
we
offer
experts.
7

8. We
already
have
over
2000
users
and
have
made
well
over
$250k
for
our
clients
in
the
last
year.
The
professors
who
teach
on
our
plaIorm
are
from
presRgious
UniversiRes
like
the
University
of
Toronto,
Temple
University
and
George
Mason
University.
Two
of
our
biggest
successes
are
the
VentureStart
program
and
the
AshokaU
program.
The
Venture
Start
program,
started
by
Dr
Andrew
Maxwell,
trains
technology
startups
in
business
skills
and
qualifies
them
for
a
$30,000
matching
grant
from
the
government
to
start
their
business.
In
the
last
six
months,
the
course
has
earned
$200k
in
revenue.
The
AshokaU
program
which
is
run
by
Ashoka,
the
world’s
largest
social
entrepreneurship
organizaRon,
is
run
by
Dr.
Phillip
Auerswald
and
enables
over
600
students
from
all
over
the
world
get
training
from
Ashoka
Fellows,
like
Ma?
Flannery,
on
how
to
start
successful
social
ventures.
8

9.
We
have
three
categories
of
compeRtors
:
There
are
learning
management
systems
like
Blackboard
and
Desire2Learn.
They
don’t
serve
independent
experts.
Both
the
expert
and
the
students
must
be
affiliated
with
an
academic
insRtuRon
to
access
the
course
and
everyone
finds
them
extremely
difficult
to
use.
They
also
cost
a
lot
of
money
to
buy,
build,
and
maintain.
Then
there
are
educaRon
marketplaces
like
Udemy,
Lynda
and
Skillshare,
which
help
experts
offer
online
courses
in
their
marketplace
for
free.
However,
experts
are
sick
of
using
their
established
personal
brand
to
drive
their
audience
to
a
commodiRzed
marketplace
where
they
easily
lose
potenRal
customers
to
oOen
less
qualified
compeRtors.
The
chances
of
really
high
profile
experts
sharing
their
high
end
content
with
Udemy,
Skillshare
or
Lynda
is
about
the
same
as
the
chances
of
an
IncepRon
sequel
being
premiered
at
the
Sundance
Film
FesRval.
It
is
very
unlikely.
Finally,
there
is
the
custom
integraRon
using
Wordpress,
Moodle,
and
other
open
source
soOware.
This
requires
a
developer
which
costs
a
lot
of
money
and
tends
to
degrade
ease
of
use
since
you
have
to
repurpose
a
lot
of
general
purpose
online
tools
to
fit
use
cases
they
weren’t
built
for.
OverRme,
experts
also
end
up
spending
a
lot
more
Rme
and
money
resolving
technical
issues
their
students
face.
9

10. The
conRnuing
educaRon
and
professional
development
market
is
an
enormous
$104
billion
market.
In
the
US
alone,
there
are
400,000
independent
experts
including
Professors,
Domain
Experts,
Bloggers,
Mentors,
etc.
These
experts
already
have
a
potenRal
audience
of
100
million
people.
With
our
technology,
they
could
reach
up
to
2
billion
people
all
over
the
world.
10

11. Once
every
couple
years,
there
comes
a
plaIorm
that
enables
a
single
talented
individual
to
touch
the
lives
of
millions
of
people.
Television
-­‐
allowed
us
to
see
Michael
Jackson
and
Elvis
Presley
as
the
icons
and
idols
they
were.
iTunes
-­‐
made
it
possible
for
Jay-­‐Z
to
whisper
words
of
wisdom
and
encouragement
in
my
ear
whenever
I
needed
it.
Youtube
-­‐
made
it
possible
for
JusRn
Bieber
to
become
a
internaRonal
superstar.
WordPress
-­‐
gave
talented
writers
a
plaIorm
for
reaching
out
to
the
whole
world
through
the
wri?en
word.
We
believe
Bookneto
is
the
plaIorm
that
empowers
the
world’s
best
teachers
to
touch
the
lives
of
millions
of
students
around
the
world.
11

12. At
Bookneto,
we
have
novel
technology,
a
disrupRve
business
model,
an
amazing
team,
and
a
growing
community
of
experts
excited
about
our
product.
Join
us
on
our
mission
to
change
the
face
of
online
learning
forever!
Thank
you!
12