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eComm 09       March 3, 2009



           The
Interval
         & Mobile
   of
           Experience
Interest




  2003-2004 http://commutercommunity.blogspot.com/
  2007-2008 http://oliveanimation.blogspot.com/
eComm 09       March 3, 2009



           The
Interval
         & Mobile
   of
           Experience
Interest

Adjustment as a Flag




      2003-2004 http://commutercommunity.blogspot.com/
      2007-2008 http://oliveanimation.blogspot.com/
eComm 09       March 3, 2009



           The
Interval
         & Mobile
   of
           Experience
Interest

Adjustment as a Flag
    Hi-Res End




      2003-2004 http://commutercommunity.blogspot.com/
      2007-2008 http://oliveanimation.blogspot.com/
Single Minute Exchange of Die1 [SMED]
The Foundation of Just in Time Manufacturing
Single Minute Exchange of Die1 [SMED]
  The Foundation of Just in Time Manufacturing




1Anexample of a Die is a VISA card.
Each different card embosses a transaction receipt stack including carbon copies.
Single Minute Exchange of Die1 [SMED]
  The Foundation of Just in Time Manufacturing



       1. Efficient Allocation

       2. Manufacturing Technique >> Repetitive

       3. Well posed >> Good Traction on Improvement

      We applied it to development intervals: Know to Show




1Anexample of a Die is a VISA card.
Each different card embosses a transaction receipt stack including carbon copies.
Interval of Interest
           Improvement in Stages
     All                               Most
     Activities      to            Activities
     Inside                         Outside

    ii

 Duration
(seconds)
Interval of Interest
           Improvement in Stages
     All                               Most
     Activities       to           Activities
     Inside                         Outside

    ii

 Duration
(seconds)




         0. Resolve
Interval of Interest
           Improvement in Stages
     All                                     Most
     Activities                     to   Activities
     Inside                               Outside

    ii

 Duration
(seconds)




         0. Resolve   1. Separate
Interval of Interest
           Improvement in Stages
     All                                              Most
     Activities                     to            Activities
     Inside                                        Outside

    ii

 Duration
(seconds)




         0. Resolve   1. Separate    2. Convert
Interval of Interest
           Improvement in Stages
     All                                                  Most
     Activities                      to               Activities
     Inside                                            Outside

    ii

 Duration
                                      ot nch
(seconds)
                                           n
                                    om Lu
                                        io
                                     SA
                                    VI
                                     pr




         0. Resolve   1. Separate        2. Convert
Interval of Interest
           Improvement in Stages
     All                                                          Most
     Activities                      to                       Activities
     Inside                                                    Outside

    ii

 Duration
                                      ot nch
(seconds)
                                           n
                                    om Lu
                                        io
                                     SA
                                    VI
                                     pr




         0. Resolve   1. Separate        2. Convert   3. Streamline
Interval of Interest
           Improvement in Stages
     All                                                          Most
     Activities                      to                       Activities
     Inside                                                    Outside

    ii

 Duration
                                      ot nch
(seconds)
                                           n
                                    om Lu
                                        io
                                     SA
                                    VI
                                     pr




         0. Resolve   1. Separate        2. Convert   3. Streamline
Interval of Interest
           Improvement in Stages
     All                                                          Most
     Activities                      to                       Activities
     Inside                                                    Outside

    ii

 Duration
                                      ot nch
(seconds)
                                           n
                                    om Lu
                                        io
                                     SA
                                    VI
                                     pr




                                                                      Eliminate
                                                                      Adjustment
         0. Resolve   1. Separate        2. Convert   3. Streamline
Interval of Interest
           Improvement in Stages
     All                                                            Most
     Activities                      to                         Activities
     Inside                                                      Outside
                                                      Cache
    ii

 Duration
                                      ot nch
(seconds)
                                           n
                                    om Lu
                                        io
                                     SA
                                    VI
                                     pr




                                                                        Eliminate
                                                                        Adjustment
         0. Resolve   1. Separate        2. Convert     3. Streamline
Interval of Interest
           Improvement in Stages
     All                                                             Most
     Activities                      to                          Activities
     Inside                                                       Outside
                                                      Cache   Background
    ii                                                          processes




 Duration
                                      ot nch
(seconds)
                                           n
                                    om Lu
                                        io
                                     SA
                                    VI
                                     pr




                                                                        Eliminate
                                                                        Adjustment
         0. Resolve   1. Separate        2. Convert     3. Streamline
Interval of Interest
           Improvement in Stages
     All                                                             Most
     Activities                      to                          Activities
     Inside                                                       Outside
                                                      Cache   Background
    ii                                                          processes
                                                                    Reputation



 Duration
                                      ot nch
(seconds)
                                           n
                                    om Lu
                                        io
                                     SA
                                    VI
                                     pr




                                                                        Eliminate
                                                                        Adjustment
         0. Resolve   1. Separate        2. Convert     3. Streamline
Interval of Interest
           Improvement in Stages
     All                                                             Most
     Activities                      to                          Activities
     Inside                                                       Outside
                                                      Cache   Background
    ii                                                          processes
                                                                    Reputation

                                                                            Social
                                                                             profiles
 Duration
                                      ot nch
(seconds)
                                           n
                                    om Lu
                                        io
                                     SA
                                    VI
                                     pr




                                                                        Eliminate
                                                                        Adjustment
         0. Resolve   1. Separate        2. Convert     3. Streamline
Interval of Interest
           Improvement in Stages
     All                                                             Most
     Activities                      to                          Activities
     Inside                                                       Outside
                                                      Cache   Background
    ii                                                          processes
                                                                    Reputation

                                                                            Social
                                                                             profiles
 Duration
                                      ot nch
                                                                        }
(seconds)
                                           n
                                    om Lu
                                        io
                                     SA
                                    VI
                                     pr




                                                                        Eliminate
                                                                        Adjustment
         0. Resolve   1. Separate        2. Convert     3. Streamline
Interval of Interest
           Improvement in Stages
     All                                                             Most
     Activities                      to                          Activities
     Inside                                                       Outside
                                                      Cache   Background
    ii                                                          processes
                                                                    Reputation

                                                                            Social
                                                                             profiles
 Duration
                                      ot nch
                                                                        }ii
(seconds)
                                           n
                                    om Lu
                                        io
                                     SA
                                    VI
                                     pr




                                                                        Eliminate
                                                                        Adjustment
         0. Resolve   1. Separate        2. Convert     3. Streamline
ii as an Operator
ii as an Operator
   1.Who is the customer?

       Customer confusion leads to team confusion
       leads to blurry product experience

   2.What interval do they care about?
   3.What are the rich definition end points?

 Olive Family guides mobile product definition.
ii as an Operator
   1.Who is the customer?

       Customer confusion leads to team confusion
       leads to blurry product experience

   2.What interval do they care about?
   3.What are the rich definition end points?

 Olive Family guides mobile product definition.
ii as an Operator
   1.Who is the customer?

       Customer confusion leads to team confusion
       leads to blurry product experience

   2.What interval do they care about?
   3.What are the rich definition end points?

 Olive Family guides mobile product definition.




                         ()
ii as an Operator
   1.Who is the customer?

       Customer confusion leads to team confusion
       leads to blurry product experience

   2.What interval do they care about?
   3.What are the rich definition end points?

 Olive Family guides mobile product definition.




                         ()
                      ii
stands for Carbon Copy

Telephone                       cC
  Book                   amount      size
                               of    of
                      ink/person     community



  Diary                             Cc
stands for Carbon Copy

Telephone                                             cC
  Book                                         amount      size
                                                     of    of
                                            ink/person     community



    Diary                                                 Cc

4 Dimensions of space & time       f(x, y, z, t)
5 Ws of Journalism f(who, what, x, y, z, t, why)
stands for Carbon Copy

Telephone                                             cC
  Book                                         amount      size
                                                     of    of
                                            ink/person     community



    Diary                                                 Cc

4 Dimensions of space & time       f(x, y, z, t)
5 Ws of Journalism f(who, what, x, y, z, t, why)
stands for Carbon Copy

Telephone                                             cC
  Book                                         amount      size
                                                     of    of
                                            ink/person     community



    Diary                                                 Cc
                                                    Use event
                                                    windows.
                                                    Keep 1st c small
4 Dimensions of space & time       f(x, y, z, t)
                                                    so 2nd C can be
5 Ws of Journalism f(who, what, x, y, z, t, why)
                                                    large: cC
2 Antennae
2 Antennae
2 Antennae
2 Antennae: Finite resolution sensors
 & antennae length
2 Antennae: Finite resolution sensors
 & antennae length
2 Antennae: Finite resolution sensors
 & antennae length




        L<               >R
                   !
L<       >R   ?
     =
L<                           >R            ?
                  =
Needs more distance between sense points
L<                               >R
                                   !
                                   =

Longer antennae let single cell animals sense smaller gradients
                using a sensor of a given resolution
     Mobile                 directed
                           motion is
     Mobility
                         initiated by a
     Motion                  sensed
                            gradient
L<                               >R
                                   !
                                   =

Longer antennae let single cell animals sense smaller gradients
                using a sensor of a given resolution          one
                                                              antenna
     Mobile                 directed
                           motion is
     Mobility                                                 cC
                         initiated by a
     Motion                                                       ^
                             sensed
                            gradient
L<                               >R
                                   !
                                   =

Longer antennae let single cell animals sense smaller gradients
                using a sensor of a given resolution          one
                                                              antenna
     Mobile                 directed
                           motion is
     Mobility                                                 cC
                         initiated by a
     Motion                                                       ^
                             sensed
                            gradient
ii (    ) is Breakfast with Dad (max)
   Tiffany   Start: Dad in Kitchen
              End: Dad looks at watch
ii (          )
      Tiffany
                                : Dad looks at watch,




Adjustment steals attention and can take everyone in the room elsewhere.
Eliminate the adjustment:
     feature phone

                                   Dad looks at watch,




Make a list of cells traveled through and how long each takes.
Cell ID occupancy times are an indicator of generalized congestion.
feature phone

                                   Dad looks at watch,




Share cell residence times with community in cloud. Sum to decide.
ii (          )
     feature phone

                                   Dad looks at watch,




Use cell edge ETA and historical day of week data to improve precision.
ii (          )
     feature phone

                                     Dad looks at watch,




Convert these list totals to trigger departure with meaningful audio alerts.
ii (   )   End As Late as Possible

             End: Everyone hears vector cue
ii (   )   End As Late as Possible

             End: Everyone hears vector cue



                                 g
                              lin
                           ai
                          S
                      h
                    ot
                   o
                m
               S
ii (   )       End As Late as Possible

                       End: Everyone hears vector cue

                           e
                        lac
                      P
                 ’s
              ke
            u
           D                                     g
                                              lin
                                           ai
                                          S
                                      h
                                    ot
                                   o
                                m
                               S
ii (   )       End As Late as Possible

                       End: Everyone hears vector cue

                           e
                        lac
                      P
                 ’s
              ke
            u
           D                                     g
                                              lin
                                           ai
                                          S
                                      h
                                    ot
                                   o
                                m
                               S

                                                                          l
                                                                        ia
                                                                      c
                                                                    pe
                                                                   S
                                                               l
                                                            ai
                                                           m
                                                      ir
                                                     A
ii (         )        End As Late as Possible

                                 End: Everyone hears vector cue

                                     e
                                  lac
                                P
                           ’s
                        ke
                      u
                     D                                     g
                                                        lin
                                                     ai
                                                    S
                                                h
                                              ot
                                             o
                                          m
                                         S

                                                                                    l
                                                                                  ia
                                                                                c
                                                                              pe
                                                                             S
                                                                         l
                                                                      ai
                                                                     m
                                                                ir
                                                               A



Tiffany thinks this is a way to organize the world's [traffic] information and
make it universally accessible and useful.
ii (      ) is time to hire quality (HR)
               law
       Mom       Start: Knowledge of event
                  End: Confidence in Personnel




                                       Questions 4 & 5
                                       are from trusted
                                       source.
                                       This region is
                                       called
                                       Authentication
                                       Corner.
ii (      ) is time to hire quality (HR)
                 law
         Mom       Start: Knowledge of event
                           End: Confidence in Personnel




                                                              Questions 4 & 5
                                                              are from trusted
                                                              source.
                                                              This region is
                                                              called
                                                              Authentication
                                                              Corner.



Sorting, remembering, & ranking resumes are all indicators of adjustment.
Engaging visual recognition skills around familiar shapes can speed this up.
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
       T               Function       Customer                                  Hi-Res End     cc
                                                   Flag            Interest
                       Route to       Family     look at          Breakfast     ALAP audio
  Feature phone

                                                                                               cC

                       Work                       watch             (max)          trigger
                       Carpool        Family   missed ride        Transport     Emergency      cc

                                               change plan       uncertainty     ride offer
                       Event          HR/team        reading     Time spent     Quality hire   cc
                       Staffing                     resumes      good hire1
                       Bus Stop       Child         early/late   Time at curb ALAP trigger     cc
  mix




                                      Mother          worry       Time of       Confirmation   cc
                                                                 uncertainty      notice
  Location & compass




                       Lost Sheep Steward          searching      Time of         Audio        cc
                       Geiger                        eyes        uncertainty     direction
                       Finder
                       Merchant       Merchant      inventory    Relationship     Release      cc
                       Beacon                         doubt      investment1       trigger
                                      Customer opportunity       Productive       Arrival      cc
                                                  cost           shopping1        trigger
                       1These     three intervals are about efficient use of a budgeted resource
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
       T               Function       Customer                                  Hi-Res End     cc
                                                   Flag            Interest
                       Route to       Family     look at          Breakfast     ALAP audio
  Feature phone

                                                                                               cC

                       Work                       watch             (max)          trigger
                       Carpool        Family   missed ride        Transport     Emergency      cc

                                               change plan       uncertainty     ride offer
                       Event          HR/team        reading     Time spent     Quality hire   cc
                       Staffing                     resumes      good hire1
                       Bus Stop       Child         early/late   Time at curb ALAP trigger     cc
  mix




                                      Mother          worry       Time of       Confirmation   cc
                                                                 uncertainty      notice
  Location & compass




                       Lost Sheep Steward          searching      Time of         Audio        cc
                       Geiger                        eyes        uncertainty     direction
                       Finder
                       Merchant       Merchant      inventory    Relationship     Release      cc
                       Beacon                         doubt      investment1       trigger
                                      Customer opportunity       Productive       Arrival      cc
                                                  cost           shopping1        trigger
                       1These     three intervals are about efficient use of a budgeted resource
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
       T               Function       Customer                                  Hi-Res End     cc
                                                   Flag            Interest
                       Route to       Family     look at          Breakfast     ALAP audio
  Feature phone

                                                                                               cC

                       Work                       watch             (max)          trigger
                       Carpool        Family   missed ride        Transport     Emergency      cc

                                               change plan       uncertainty     ride offer
                       Event          HR/team        reading     Time spent     Quality hire   cc
                       Staffing                     resumes      good hire1
                       Bus Stop       Child         early/late   Time at curb ALAP trigger     cc
  mix




                                      Mother          worry       Time of       Confirmation   cc
                                                                 uncertainty      notice
  Location & compass




                       Lost Sheep Steward          searching      Time of         Audio        cc
                       Geiger                        eyes        uncertainty     direction
                       Finder
                       Merchant       Merchant      inventory    Relationship     Release      cc
                       Beacon                         doubt      investment1       trigger
                                      Customer opportunity       Productive       Arrival      cc
                                                  cost           shopping1        trigger
                       1These     three intervals are about efficient use of a budgeted resource
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
       T               Function       Customer                                  Hi-Res End     cc
                                                   Flag            Interest
                       Route to       Family     look at          Breakfast     ALAP audio
  Feature phone

                                                                                               cC

                       Work                       watch             (max)          trigger
                       Carpool        Family   missed ride        Transport     Emergency      cc

                                               change plan       uncertainty     ride offer
                       Event          HR/team        reading     Time spent     Quality hire   cc
                       Staffing                     resumes      good hire1
                       Bus Stop       Child         early/late   Time at curb ALAP trigger     cc
  mix




                                      Mother          worry       Time of       Confirmation   cc
                                                                 uncertainty      notice
  Location & compass




                       Lost Sheep Steward          searching      Time of         Audio        cc
                       Geiger                        eyes        uncertainty     direction
                       Finder
                       Merchant       Merchant      inventory    Relationship     Release      cc
                       Beacon                         doubt      investment1       trigger
                                      Customer opportunity       Productive       Arrival      cc
                                                  cost           shopping1        trigger
                       1These     three intervals are about efficient use of a budgeted resource
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
       T               Function       Customer                                  Hi-Res End     cc
                                                   Flag            Interest
                       Route to       Family     look at          Breakfast     ALAP audio
  Feature phone

                                                                                               cC

                       Work                       watch             (max)          trigger
                       Carpool        Family   missed ride        Transport     Emergency      cc

                                               change plan       uncertainty     ride offer
                       Event          HR/team        reading     Time spent     Quality hire   cc
                       Staffing                     resumes      good hire1
                       Bus Stop       Child         early/late   Time at curb ALAP trigger     cc
  mix




                                      Mother          worry       Time of       Confirmation   cc
                                                                 uncertainty      notice
  Location & compass




                       Lost Sheep Steward          searching      Time of         Audio        cc
                       Geiger                        eyes        uncertainty     direction
                       Finder
                       Merchant       Merchant      inventory    Relationship     Release      cc
                       Beacon                         doubt      investment1       trigger
                                      Customer opportunity       Productive       Arrival      cc
                                                  cost           shopping1        trigger
                       1These     three intervals are about efficient use of a budgeted resource
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
       T               Function       Customer                                  Hi-Res End     cc
                                                   Flag            Interest
                       Route to       Family     look at          Breakfast     ALAP audio
  Feature phone

                                                                                               cC

                       Work                       watch             (max)          trigger
                       Carpool        Family   missed ride        Transport     Emergency      cc

                                               change plan       uncertainty     ride offer
                       Event          HR/team        reading     Time spent     Quality hire   cc
                       Staffing                     resumes      good hire1
                       Bus Stop       Child         early/late   Time at curb ALAP trigger     cc
  mix




                                      Mother          worry       Time of       Confirmation   cc
                                                                 uncertainty      notice
  Location & compass




                       Lost Sheep Steward          searching      Time of         Audio        cc
                       Geiger                        eyes        uncertainty     direction
                       Finder
                       Merchant       Merchant      inventory    Relationship     Release      cc
                       Beacon                         doubt      investment1       trigger
                                      Customer opportunity       Productive       Arrival      cc
                                                  cost           shopping1        trigger
                       1These     three intervals are about efficient use of a budgeted resource
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
       T               Function       Customer                                  Hi-Res End     cc
                                                   Flag            Interest
                       Route to       Family     look at          Breakfast     ALAP audio
  Feature phone

                                                                                               cC

                       Work                       watch             (max)          trigger
                       Carpool        Family   missed ride        Transport     Emergency      cc

                                               change plan       uncertainty     ride offer
                       Event          HR/team        reading     Time spent     Quality hire   cc
                       Staffing                     resumes      good hire1
                       Bus Stop       Child         early/late   Time at curb ALAP trigger     cc
  mix




                                      Mother          worry       Time of       Confirmation   cc
                                                                 uncertainty      notice
  Location & compass




                       Lost Sheep Steward          searching      Time of         Audio        cc
                       Geiger                        eyes        uncertainty     direction
                       Finder
                       Merchant       Merchant      inventory    Relationship     Release      cc
                       Beacon                         doubt      investment1       trigger
                                      Customer opportunity       Productive       Arrival      cc
                                                  cost           shopping1        trigger
                       1These     three intervals are about efficient use of a budgeted resource
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
       T               Function       Customer                                  Hi-Res End     cc
                                                   Flag            Interest
                       Route to       Family     look at          Breakfast     ALAP audio
  Feature phone

                                                                                               cC

                       Work                       watch             (max)          trigger
                       Carpool        Family   missed ride        Transport     Emergency      cc

                                               change plan       uncertainty     ride offer
                       Event          HR/team        reading     Time spent     Quality hire   cc
                       Staffing                     resumes      good hire1
                       Bus Stop       Child         early/late   Time at curb ALAP trigger     cc
  mix




                                      Mother          worry       Time of       Confirmation   cc
                                                                 uncertainty      notice
  Location & compass




                       Lost Sheep Steward          searching      Time of         Audio        cc
                       Geiger                        eyes        uncertainty     direction
                       Finder
                       Merchant       Merchant      inventory    Relationship     Release      cc
                       Beacon                         doubt      investment1       trigger
                                      Customer opportunity       Productive       Arrival      cc
                                                  cost           shopping1        trigger
                       1These     three intervals are about efficient use of a budgeted resource
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
       T               Function       Customer                                  Hi-Res End     cc
                                                   Flag            Interest
                       Route to       Family     look at          Breakfast     ALAP audio
  Feature phone

                                                                                               cC

                       Work                       watch             (max)          trigger
                       Carpool        Family   missed ride        Transport     Emergency      cc

                                               change plan       uncertainty     ride offer
                       Event          HR/team        reading     Time spent     Quality hire   cc
                       Staffing                     resumes      good hire1
                       Bus Stop       Child         early/late   Time at curb ALAP trigger     cc
  mix




                                      Mother          worry       Time of       Confirmation   cc
                                                                 uncertainty      notice
  Location & compass




                       Lost Sheep Steward          searching      Time of         Audio        cc
                       Geiger                        eyes        uncertainty     direction
                       Finder
                       Merchant       Merchant      inventory    Relationship     Release      cc
                       Beacon                         doubt      investment1       trigger
                                      Customer opportunity       Productive       Arrival      cc
                                                  cost           shopping1        trigger
                       1These     three intervals are about efficient use of a budgeted resource
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
       T               Function       Customer                                  Hi-Res End     cc
                                                   Flag            Interest
                       Route to       Family     look at          Breakfast     ALAP audio
  Feature phone

                                                                                               cC

                       Work                       watch             (max)          trigger
                       Carpool        Family   missed ride        Transport     Emergency      cc

                                               change plan       uncertainty     ride offer
                       Event          HR/team        reading     Time spent     Quality hire   cc
                       Staffing                     resumes      good hire1
                       Bus Stop       Child         early/late   Time at curb ALAP trigger     cc
  mix




                                      Mother          worry       Time of       Confirmation   cc
                                                                 uncertainty      notice
  Location & compass




                       Lost Sheep Steward          searching      Time of         Audio        cc
                       Geiger                        eyes        uncertainty     direction
                       Finder
                       Merchant       Merchant      inventory    Relationship     Release      cc
                       Beacon                         doubt      investment1       trigger
                                      Customer opportunity       Productive       Arrival      cc
                                                  cost           shopping1        trigger
                       1These     three intervals are about efficient use of a budgeted resource
eComm 09   March 3, 2009



           The
Interval
         & Mobile
   of
           Experience
Interest
Ed Fontana's Presentation at eComm 2009

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Ed Fontana's Presentation at eComm 2009

  • 1.
  • 2. eComm 09 March 3, 2009 The Interval & Mobile of Experience Interest 2003-2004 http://commutercommunity.blogspot.com/ 2007-2008 http://oliveanimation.blogspot.com/
  • 3. eComm 09 March 3, 2009 The Interval & Mobile of Experience Interest Adjustment as a Flag 2003-2004 http://commutercommunity.blogspot.com/ 2007-2008 http://oliveanimation.blogspot.com/
  • 4. eComm 09 March 3, 2009 The Interval & Mobile of Experience Interest Adjustment as a Flag Hi-Res End 2003-2004 http://commutercommunity.blogspot.com/ 2007-2008 http://oliveanimation.blogspot.com/
  • 5. Single Minute Exchange of Die1 [SMED] The Foundation of Just in Time Manufacturing
  • 6. Single Minute Exchange of Die1 [SMED] The Foundation of Just in Time Manufacturing 1Anexample of a Die is a VISA card. Each different card embosses a transaction receipt stack including carbon copies.
  • 7. Single Minute Exchange of Die1 [SMED] The Foundation of Just in Time Manufacturing 1. Efficient Allocation 2. Manufacturing Technique >> Repetitive 3. Well posed >> Good Traction on Improvement We applied it to development intervals: Know to Show 1Anexample of a Die is a VISA card. Each different card embosses a transaction receipt stack including carbon copies.
  • 8. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration (seconds)
  • 9. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration (seconds) 0. Resolve
  • 10. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration (seconds) 0. Resolve 1. Separate
  • 11. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration (seconds) 0. Resolve 1. Separate 2. Convert
  • 12. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration ot nch (seconds) n om Lu io SA VI pr 0. Resolve 1. Separate 2. Convert
  • 13. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration ot nch (seconds) n om Lu io SA VI pr 0. Resolve 1. Separate 2. Convert 3. Streamline
  • 14. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration ot nch (seconds) n om Lu io SA VI pr 0. Resolve 1. Separate 2. Convert 3. Streamline
  • 15. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration ot nch (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
  • 16. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache ii Duration ot nch (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
  • 17. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache Background ii processes Duration ot nch (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
  • 18. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache Background ii processes Reputation Duration ot nch (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
  • 19. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache Background ii processes Reputation Social profiles Duration ot nch (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
  • 20. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache Background ii processes Reputation Social profiles Duration ot nch } (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
  • 21. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache Background ii processes Reputation Social profiles Duration ot nch }ii (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
  • 22. ii as an Operator
  • 23. ii as an Operator 1.Who is the customer? Customer confusion leads to team confusion leads to blurry product experience 2.What interval do they care about? 3.What are the rich definition end points? Olive Family guides mobile product definition.
  • 24. ii as an Operator 1.Who is the customer? Customer confusion leads to team confusion leads to blurry product experience 2.What interval do they care about? 3.What are the rich definition end points? Olive Family guides mobile product definition.
  • 25. ii as an Operator 1.Who is the customer? Customer confusion leads to team confusion leads to blurry product experience 2.What interval do they care about? 3.What are the rich definition end points? Olive Family guides mobile product definition. ()
  • 26. ii as an Operator 1.Who is the customer? Customer confusion leads to team confusion leads to blurry product experience 2.What interval do they care about? 3.What are the rich definition end points? Olive Family guides mobile product definition. () ii
  • 27. stands for Carbon Copy Telephone cC Book amount size of of ink/person community Diary Cc
  • 28. stands for Carbon Copy Telephone cC Book amount size of of ink/person community Diary Cc 4 Dimensions of space & time f(x, y, z, t) 5 Ws of Journalism f(who, what, x, y, z, t, why)
  • 29. stands for Carbon Copy Telephone cC Book amount size of of ink/person community Diary Cc 4 Dimensions of space & time f(x, y, z, t) 5 Ws of Journalism f(who, what, x, y, z, t, why)
  • 30. stands for Carbon Copy Telephone cC Book amount size of of ink/person community Diary Cc Use event windows. Keep 1st c small 4 Dimensions of space & time f(x, y, z, t) so 2nd C can be 5 Ws of Journalism f(who, what, x, y, z, t, why) large: cC
  • 34. 2 Antennae: Finite resolution sensors & antennae length
  • 35. 2 Antennae: Finite resolution sensors & antennae length
  • 36. 2 Antennae: Finite resolution sensors & antennae length L< >R !
  • 37. L< >R ? =
  • 38. L< >R ? = Needs more distance between sense points
  • 39. L< >R ! = Longer antennae let single cell animals sense smaller gradients using a sensor of a given resolution Mobile directed motion is Mobility initiated by a Motion sensed gradient
  • 40. L< >R ! = Longer antennae let single cell animals sense smaller gradients using a sensor of a given resolution one antenna Mobile directed motion is Mobility cC initiated by a Motion ^ sensed gradient
  • 41. L< >R ! = Longer antennae let single cell animals sense smaller gradients using a sensor of a given resolution one antenna Mobile directed motion is Mobility cC initiated by a Motion ^ sensed gradient
  • 42. ii ( ) is Breakfast with Dad (max) Tiffany Start: Dad in Kitchen End: Dad looks at watch
  • 43. ii ( ) Tiffany : Dad looks at watch, Adjustment steals attention and can take everyone in the room elsewhere.
  • 44. Eliminate the adjustment: feature phone Dad looks at watch, Make a list of cells traveled through and how long each takes. Cell ID occupancy times are an indicator of generalized congestion.
  • 45. feature phone Dad looks at watch, Share cell residence times with community in cloud. Sum to decide.
  • 46. ii ( ) feature phone Dad looks at watch, Use cell edge ETA and historical day of week data to improve precision.
  • 47. ii ( ) feature phone Dad looks at watch, Convert these list totals to trigger departure with meaningful audio alerts.
  • 48. ii ( ) End As Late as Possible End: Everyone hears vector cue
  • 49. ii ( ) End As Late as Possible End: Everyone hears vector cue g lin ai S h ot o m S
  • 50. ii ( ) End As Late as Possible End: Everyone hears vector cue e lac P ’s ke u D g lin ai S h ot o m S
  • 51. ii ( ) End As Late as Possible End: Everyone hears vector cue e lac P ’s ke u D g lin ai S h ot o m S l ia c pe S l ai m ir A
  • 52. ii ( ) End As Late as Possible End: Everyone hears vector cue e lac P ’s ke u D g lin ai S h ot o m S l ia c pe S l ai m ir A Tiffany thinks this is a way to organize the world's [traffic] information and make it universally accessible and useful.
  • 53. ii ( ) is time to hire quality (HR) law Mom Start: Knowledge of event End: Confidence in Personnel Questions 4 & 5 are from trusted source. This region is called Authentication Corner.
  • 54. ii ( ) is time to hire quality (HR) law Mom Start: Knowledge of event End: Confidence in Personnel Questions 4 & 5 are from trusted source. This region is called Authentication Corner. Sorting, remembering, & ranking resumes are all indicators of adjustment. Engaging visual recognition skills around familiar shapes can speed this up.
  • 55. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
  • 56. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
  • 57. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
  • 58. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
  • 59. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
  • 60. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
  • 61. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
  • 62. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
  • 63. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
  • 64. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
  • 65. eComm 09 March 3, 2009 The Interval & Mobile of Experience Interest

Editor's Notes