eComm 09       March 3, 2009



           The
Interval
         & Mobile
   of
           Experience
Interest




  2003-...
eComm 09       March 3, 2009



           The
Interval
         & Mobile
   of
           Experience
Interest

Adjustment...
eComm 09       March 3, 2009



           The
Interval
         & Mobile
   of
           Experience
Interest

Adjustment...
Single Minute Exchange of Die1 [SMED]
The Foundation of Just in Time Manufacturing
Single Minute Exchange of Die1 [SMED]
  The Foundation of Just in Time Manufacturing




1Anexample of a Die is a VISA car...
Single Minute Exchange of Die1 [SMED]
  The Foundation of Just in Time Manufacturing



       1. Efficient Allocation

  ...
Interval of Interest
           Improvement in Stages
     All                               Most
     Activities      to ...
Interval of Interest
           Improvement in Stages
     All                               Most
     Activities       to...
Interval of Interest
           Improvement in Stages
     All                                     Most
     Activities   ...
Interval of Interest
           Improvement in Stages
     All                                              Most
     Acti...
Interval of Interest
           Improvement in Stages
     All                                                  Most
     ...
Interval of Interest
           Improvement in Stages
     All                                                          Mo...
Interval of Interest
           Improvement in Stages
     All                                                          Mo...
Interval of Interest
           Improvement in Stages
     All                                                          Mo...
Interval of Interest
           Improvement in Stages
     All                                                            ...
Interval of Interest
           Improvement in Stages
     All                                                            ...
Interval of Interest
           Improvement in Stages
     All                                                            ...
Interval of Interest
           Improvement in Stages
     All                                                            ...
Interval of Interest
           Improvement in Stages
     All                                                            ...
Interval of Interest
           Improvement in Stages
     All                                                            ...
ii as an Operator
ii as an Operator
   1.Who is the customer?

       Customer confusion leads to team confusion
       leads to blurry prod...
ii as an Operator
   1.Who is the customer?

       Customer confusion leads to team confusion
       leads to blurry prod...
ii as an Operator
   1.Who is the customer?

       Customer confusion leads to team confusion
       leads to blurry prod...
ii as an Operator
   1.Who is the customer?

       Customer confusion leads to team confusion
       leads to blurry prod...
stands for Carbon Copy

Telephone                       cC
  Book                   amount      size
                     ...
stands for Carbon Copy

Telephone                                             cC
  Book                                   ...
stands for Carbon Copy

Telephone                                             cC
  Book                                   ...
stands for Carbon Copy

Telephone                                             cC
  Book                                   ...
2 Antennae
2 Antennae
2 Antennae
2 Antennae: Finite resolution sensors
 & antennae length
2 Antennae: Finite resolution sensors
 & antennae length
2 Antennae: Finite resolution sensors
 & antennae length




        L<               >R
                   !
L<       >R   ?
     =
L<                           >R            ?
                  =
Needs more distance between sense points
L<                               >R
                                   !
                                   =

Longer ante...
L<                               >R
                                   !
                                   =

Longer ante...
L<                               >R
                                   !
                                   =

Longer ante...
ii (    ) is Breakfast with Dad (max)
   Tiffany   Start: Dad in Kitchen
              End: Dad looks at watch
ii (          )
      Tiffany
                                : Dad looks at watch,




Adjustment steals attention and ca...
Eliminate the adjustment:
     feature phone

                                   Dad looks at watch,




Make a list of ce...
feature phone

                                   Dad looks at watch,




Share cell residence times with community in clo...
ii (          )
     feature phone

                                   Dad looks at watch,




Use cell edge ETA and histo...
ii (          )
     feature phone

                                     Dad looks at watch,




Convert these list totals...
ii (   )   End As Late as Possible

             End: Everyone hears vector cue
ii (   )   End As Late as Possible

             End: Everyone hears vector cue



                                 g
    ...
ii (   )       End As Late as Possible

                       End: Everyone hears vector cue

                           ...
ii (   )       End As Late as Possible

                       End: Everyone hears vector cue

                           ...
ii (         )        End As Late as Possible

                                 End: Everyone hears vector cue

          ...
ii (      ) is time to hire quality (HR)
               law
       Mom       Start: Knowledge of event
                  E...
ii (      ) is time to hire quality (HR)
                 law
         Mom       Start: Knowledge of event
               ...
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
...
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
...
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
...
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
...
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
...
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
...
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
...
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
...
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
...
Interval of Interest & the mobile experience
                                               Adjustment        Interval of
...
eComm 09   March 3, 2009



           The
Interval
         & Mobile
   of
           Experience
Interest
Ed Fontana's Presentation at eComm 2009
Ed Fontana's Presentation at eComm 2009
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  • Ed Fontana's Presentation at eComm 2009

    1. 1. eComm 09 March 3, 2009 The Interval & Mobile of Experience Interest 2003-2004 http://commutercommunity.blogspot.com/ 2007-2008 http://oliveanimation.blogspot.com/
    2. 2. eComm 09 March 3, 2009 The Interval & Mobile of Experience Interest Adjustment as a Flag 2003-2004 http://commutercommunity.blogspot.com/ 2007-2008 http://oliveanimation.blogspot.com/
    3. 3. eComm 09 March 3, 2009 The Interval & Mobile of Experience Interest Adjustment as a Flag Hi-Res End 2003-2004 http://commutercommunity.blogspot.com/ 2007-2008 http://oliveanimation.blogspot.com/
    4. 4. Single Minute Exchange of Die1 [SMED] The Foundation of Just in Time Manufacturing
    5. 5. Single Minute Exchange of Die1 [SMED] The Foundation of Just in Time Manufacturing 1Anexample of a Die is a VISA card. Each different card embosses a transaction receipt stack including carbon copies.
    6. 6. Single Minute Exchange of Die1 [SMED] The Foundation of Just in Time Manufacturing 1. Efficient Allocation 2. Manufacturing Technique >> Repetitive 3. Well posed >> Good Traction on Improvement We applied it to development intervals: Know to Show 1Anexample of a Die is a VISA card. Each different card embosses a transaction receipt stack including carbon copies.
    7. 7. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration (seconds)
    8. 8. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration (seconds) 0. Resolve
    9. 9. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration (seconds) 0. Resolve 1. Separate
    10. 10. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration (seconds) 0. Resolve 1. Separate 2. Convert
    11. 11. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration ot nch (seconds) n om Lu io SA VI pr 0. Resolve 1. Separate 2. Convert
    12. 12. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration ot nch (seconds) n om Lu io SA VI pr 0. Resolve 1. Separate 2. Convert 3. Streamline
    13. 13. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration ot nch (seconds) n om Lu io SA VI pr 0. Resolve 1. Separate 2. Convert 3. Streamline
    14. 14. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside ii Duration ot nch (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
    15. 15. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache ii Duration ot nch (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
    16. 16. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache Background ii processes Duration ot nch (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
    17. 17. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache Background ii processes Reputation Duration ot nch (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
    18. 18. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache Background ii processes Reputation Social profiles Duration ot nch (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
    19. 19. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache Background ii processes Reputation Social profiles Duration ot nch } (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
    20. 20. Interval of Interest Improvement in Stages All Most Activities to Activities Inside Outside Cache Background ii processes Reputation Social profiles Duration ot nch }ii (seconds) n om Lu io SA VI pr Eliminate Adjustment 0. Resolve 1. Separate 2. Convert 3. Streamline
    21. 21. ii as an Operator
    22. 22. ii as an Operator 1.Who is the customer? Customer confusion leads to team confusion leads to blurry product experience 2.What interval do they care about? 3.What are the rich definition end points? Olive Family guides mobile product definition.
    23. 23. ii as an Operator 1.Who is the customer? Customer confusion leads to team confusion leads to blurry product experience 2.What interval do they care about? 3.What are the rich definition end points? Olive Family guides mobile product definition.
    24. 24. ii as an Operator 1.Who is the customer? Customer confusion leads to team confusion leads to blurry product experience 2.What interval do they care about? 3.What are the rich definition end points? Olive Family guides mobile product definition. ()
    25. 25. ii as an Operator 1.Who is the customer? Customer confusion leads to team confusion leads to blurry product experience 2.What interval do they care about? 3.What are the rich definition end points? Olive Family guides mobile product definition. () ii
    26. 26. stands for Carbon Copy Telephone cC Book amount size of of ink/person community Diary Cc
    27. 27. stands for Carbon Copy Telephone cC Book amount size of of ink/person community Diary Cc 4 Dimensions of space & time f(x, y, z, t) 5 Ws of Journalism f(who, what, x, y, z, t, why)
    28. 28. stands for Carbon Copy Telephone cC Book amount size of of ink/person community Diary Cc 4 Dimensions of space & time f(x, y, z, t) 5 Ws of Journalism f(who, what, x, y, z, t, why)
    29. 29. stands for Carbon Copy Telephone cC Book amount size of of ink/person community Diary Cc Use event windows. Keep 1st c small 4 Dimensions of space & time f(x, y, z, t) so 2nd C can be 5 Ws of Journalism f(who, what, x, y, z, t, why) large: cC
    30. 30. 2 Antennae
    31. 31. 2 Antennae
    32. 32. 2 Antennae
    33. 33. 2 Antennae: Finite resolution sensors & antennae length
    34. 34. 2 Antennae: Finite resolution sensors & antennae length
    35. 35. 2 Antennae: Finite resolution sensors & antennae length L< >R !
    36. 36. L< >R ? =
    37. 37. L< >R ? = Needs more distance between sense points
    38. 38. L< >R ! = Longer antennae let single cell animals sense smaller gradients using a sensor of a given resolution Mobile directed motion is Mobility initiated by a Motion sensed gradient
    39. 39. L< >R ! = Longer antennae let single cell animals sense smaller gradients using a sensor of a given resolution one antenna Mobile directed motion is Mobility cC initiated by a Motion ^ sensed gradient
    40. 40. L< >R ! = Longer antennae let single cell animals sense smaller gradients using a sensor of a given resolution one antenna Mobile directed motion is Mobility cC initiated by a Motion ^ sensed gradient
    41. 41. ii ( ) is Breakfast with Dad (max) Tiffany Start: Dad in Kitchen End: Dad looks at watch
    42. 42. ii ( ) Tiffany : Dad looks at watch, Adjustment steals attention and can take everyone in the room elsewhere.
    43. 43. Eliminate the adjustment: feature phone Dad looks at watch, Make a list of cells traveled through and how long each takes. Cell ID occupancy times are an indicator of generalized congestion.
    44. 44. feature phone Dad looks at watch, Share cell residence times with community in cloud. Sum to decide.
    45. 45. ii ( ) feature phone Dad looks at watch, Use cell edge ETA and historical day of week data to improve precision.
    46. 46. ii ( ) feature phone Dad looks at watch, Convert these list totals to trigger departure with meaningful audio alerts.
    47. 47. ii ( ) End As Late as Possible End: Everyone hears vector cue
    48. 48. ii ( ) End As Late as Possible End: Everyone hears vector cue g lin ai S h ot o m S
    49. 49. ii ( ) End As Late as Possible End: Everyone hears vector cue e lac P ’s ke u D g lin ai S h ot o m S
    50. 50. ii ( ) End As Late as Possible End: Everyone hears vector cue e lac P ’s ke u D g lin ai S h ot o m S l ia c pe S l ai m ir A
    51. 51. ii ( ) End As Late as Possible End: Everyone hears vector cue e lac P ’s ke u D g lin ai S h ot o m S l ia c pe S l ai m ir A Tiffany thinks this is a way to organize the world's [traffic] information and make it universally accessible and useful.
    52. 52. ii ( ) is time to hire quality (HR) law Mom Start: Knowledge of event End: Confidence in Personnel Questions 4 & 5 are from trusted source. This region is called Authentication Corner.
    53. 53. ii ( ) is time to hire quality (HR) law Mom Start: Knowledge of event End: Confidence in Personnel Questions 4 & 5 are from trusted source. This region is called Authentication Corner. Sorting, remembering, & ranking resumes are all indicators of adjustment. Engaging visual recognition skills around familiar shapes can speed this up.
    54. 54. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
    55. 55. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
    56. 56. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
    57. 57. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
    58. 58. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
    59. 59. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
    60. 60. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
    61. 61. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
    62. 62. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
    63. 63. Interval of Interest & the mobile experience Adjustment Interval of T Function Customer Hi-Res End cc Flag Interest Route to Family look at Breakfast ALAP audio Feature phone cC Work watch (max) trigger Carpool Family missed ride Transport Emergency cc change plan uncertainty ride offer Event HR/team reading Time spent Quality hire cc Staffing resumes good hire1 Bus Stop Child early/late Time at curb ALAP trigger cc mix Mother worry Time of Confirmation cc uncertainty notice Location & compass Lost Sheep Steward searching Time of Audio cc Geiger eyes uncertainty direction Finder Merchant Merchant inventory Relationship Release cc Beacon doubt investment1 trigger Customer opportunity Productive Arrival cc cost shopping1 trigger 1These three intervals are about efficient use of a budgeted resource
    64. 64. eComm 09 March 3, 2009 The Interval & Mobile of Experience Interest

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