This is the basis of a short lecture given to undergraduates at the University of Westminster’s faculty of Media, Arts & Design – a degree course I graduated from back in 1992. Based in Harrow, the Graphic Communication Design is a well-established and broad-based course aimed at encouraging creativity, individuality and personal growth through the study of graphic communication design. The emphasis is on the application of skills to develop ideas and present information in ways that are engaging, meaningful, useful and worthwhile. The presentation covers a bit about me, my career milestones and the founding of Dusted – a creative branding and digital communications business working with B2B and B2C clients across the world. The presentation covers 10 Top Tips for graduates looking for employment within the design industry, rounding off with a brief look at the business of design, citing data from recent industry surveys.