This is the basis of a short lecture given to undergraduates at the University of Westminster’s faculty of Media, Arts & Design – a degree course I graduated from back in 1992.
Based in Harrow, the Graphic Communication Design is a well-established and broad-based course aimed at encouraging creativity, individuality and personal growth through the study of graphic communication design. The emphasis is on the application of skills to develop ideas and present information in ways that are engaging, meaningful, useful and worthwhile.
The presentation covers a bit about me, my career milestones and the founding of Dusted – a creative branding and digital communications business working with B2B and B2C clients across the world. The presentation covers 10 Top Tips for graduates looking for employment within the design industry, rounding off with a brief look at the business of design, citing data from recent industry surveys.
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Similar to Dave, Dusted and the Business of Design – A short lecture given to undergraduates at the University of Westminster’s faculty of Media, Arts & Design
Similar to Dave, Dusted and the Business of Design – A short lecture given to undergraduates at the University of Westminster’s faculty of Media, Arts & Design (20)
9. 9
086
2 years
Better job
First Information
Group
Multimedia
Designer
Me
Bit of background
1992
Graduated
Graphic
Information
Design
2 years
First job
Dorling
Kindersley
Multimedia
Designer
11. 11
086
Me
Bit of background
1992
Graduated
Graphic
Information
Design
2 years
First job
Dorling
Kindersley
Multimedia
Designer
2 years
Better job
First Information
Group
Multimedia
Designer
8 months
Wrong job
The Automobile
Association
Multimedia
Designer
4 months
Short job
Nucleus
Senior Designer
12. 12
086
Me
Bit of background
1992
Graduated
Graphic
Information
Design
2 years
First job
Dorling
Kindersley
Multimedia
Designer
2 years
Better job
First Information
Group
Multimedia
Designer
8 months
Wrong job
The Automobile
Association
Multimedia
Designer
4 months
Short job
Nucleus
Senior Designer
2 years
Great job
Addison
Senior Designer
15. 15
086
Me
Bit of background
2 years
Worst job
Addison
Digital Director
2 years
Tough job
Wallop!
Owner
10 years
Perfect job
Dusted
Director and
Co-Founder
19. 19
086
Me
Bit about Dusted
Thinking applied
Creative branding and
digital communications:
From ‘big strategic idea’
through to nitty gritty
detail.
22. 22
086
Me
Bit about Dusted
Trusted
We earn our stripes:
Passionate team able to
offer insight and joined-
up thinking with in-house
digital skills.
Thinking Experienced Established
35. 35
086
supplier appetite, competitive offers, price transparency,
reduced administration burden and budget security .
If you have a larger consumption and are either a
commercial or large organisation that has an appetite
for risk with all costs channelled into one budget we also
provide strategy execution, bespoke flexible contracts
and Value at Risk (VaR) performance products. With our
support, you can be sure that we will provide a solution
that meets your needs, whether it is managing risk,
budget certainty, corporate responsibility or other drivers
to deliver the result you need.
A typical process for any potential new customers is set
out in the example below:
• Product requirement assessed. Fixed or Flex, inclusive
or pass through, in advance or after the event
• OJEU compliance assessed
• OJEU notice submitted if required
• Options to enable you to make an informed choice
See our services >
Dark Palette
This palette is the main palette
for all communications.
Supporting Palette
The logo is supported by this
palette of colours which help
for use with the energy orbs.
DARK
BLUE
Pantone 303c
C88 M72 Y49 K56
R0 G49 B69
Positive energy
Positive energy
BRIGHT
ORANGE
Pantone 151c
C0 M60 Y100 K0
R255 G132 B0
BRIGHT
GREEN
Pantone 368c
C58 M2 Y100 K0
R119 G188 B31
Positive energy
BRIGHT
BLUE
Pantone 639c
C100 M20 Y10 K0
R0 G147 B201
Positive energy
Case study
Zenergi
Positive energy
43. 43
086
12345678910
Get organised
Get your portfolio shipshape:
– take time to do it properly
– include project briefs/notes
– photograph projects elegantly
– keep it ‘all killer and no filler’
– have someone else look at it
Write your resumé:
– include a covering letter
– make it easy to be contacted
– create some business cards
– proofread everythng
– design it all
44. 44
086
12345678910
Get really organised
Seriously, sort out your portfolio:
– only show the best work
– show the work at it’s best
– demonstrate your skills
Try different versions of portfolio:
– a physical one to take with you
– a digital one to send to people
– a digital one to present in person
Get your portfolio online:
– make a website (without coding)
– create social profiles of your work
– submit work to publications
45. 45
086
12345678910
Get personal
Create a personal identity:
– give yourself a strong brand
– implement across all channels
– design everything
Work on personal projects:
– give yourself some stand out
– do a project for a friend or family
– ask a professional for a brief
Enter design competitions:
– win or lose it’s good experience
– tweet/write about the experience
46. 46
086
12345678910
Get promoted
Sort your social channels:
– keep them sensible
– post timely/relevant content
– share your portfolio of work
– reach out to influencers
– manage your reputation
– have a positive self-image
Start a blog:
– share posts across all channels
– post about subjects you know/like
– create a specialism (if you can)
– visit exhibitions and blog it
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086
12345678910
Get networking
Go to creative events:
– attend exhibitions or workshops
– go to a gallery opening or show
Join design organisations:
– find out about the free ones
– pay membership for a major one
– access to industry events/news
– seek out promotional
opportunities
Make the most of your degree show:
– invite lots of design professionals
– get face-to-face with them
– don’t be shy to talk to attendees
– don’t just stand around drinking
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086
12345678910
Get some experience
Do your research:
– create lists; track your contacts
– shortlist companies you admire
– get the name of a key person
– don’t rely on just email
– follow up your contacts
– if they won’t pay, don’t stay
Revisit your covering letter:
– keep it relevant (role/why you)
– praise the company (keep it real)
– highlight your CV and portfolio
– keep it short (we are time poor)
– make it easy to be contacted
49. 49
086
12345678910
Get a job
Stay in touch:
– tutors may know about vacancies
– revisit your networking contacts
– check regularly on company sites
– carry on with internships
– sort out your accommodation
(pay the rent)
Sign up:
– check out online recruitment sites
– get appointments with recruiters
– use alerts with online job boards
– check national and industry press
– get better at interviews
Rinse-n-repeat the previous slides.
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086
12345678910
Got an interview?
Be prepared:
– swot up on the company
– prepare a list of questions
– plan your wardrobe accordingly
– check your portfolio
– refer to your project brief/notes
– be friendly, passionate, personable
– be humble (don’t be a smart a**)
After your meeting:
– leave a calling card (but no gifts)
– follow up immediately afterwards
– follow up some time later
– ask for feedback (good or bad)
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12345678910
Got a job!
Now the hard work really starts:
– remember you’re on probation
– first job won’t be your dream job
– some tasks will suck (junior)
– be enthusiastic; never arrogant
– work hard; get promoted
Make yourself indispensable:
– don’t be afraid to ask questions
– ask for feedback (good or bad)
– be nice to all; never burn bridges
– book some time off
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12345678910
Got the right job?
Alternatives to creative disciplines:
– content creation careers
– project management roles
– artwork and production positions
– developer or programmer roles
– become a company director
Consider freelancing:
– many hats; only one of you
– is this right for you?
62. 62
086
Business
The creative industry
ADVERTISING
& MARKETING
Creative
Industries
Groups
ARTS, CRAFTS
& INTERIOR
DESIGN
PRODUCT
DESIGN
GRAPHIC
DESIGN
ARCHITECTURE
Department for Culture, Media & Sport, 2014
63. 63
086
Business
The creative industry
ADVERTISING
& MARKETING
Creative
Industries
Groups
ARTS, CRAFTS
& INTERIOR
DESIGN
PRODUCT
DESIGN
GRAPHIC
DESIGN
FASHION
DESIGN
ARCHITECTURE
Department for Culture, Media & Sport, 2014
64. 64
086
Business
The creative industry
ADVERTISING
& MARKETING
Creative
Industries
Groups
ARTS, CRAFTS
& INTERIOR
DESIGN
PRODUCT
DESIGN
GRAPHIC
DESIGN
FASHION
DESIGN
FILM, TV, VIDEO,
RADIO AND
PHOTOGRAPHY
ARCHITECTURE
Department for Culture, Media & Sport, 2014
65. 65
086
Business
The creative industry
ADVERTISING
& MARKETING
Creative
Industries
Groups
ARTS, CRAFTS
& INTERIOR
DESIGN
PRODUCT
DESIGN
GRAPHIC
DESIGN
FASHION
DESIGN
FILM, TV, VIDEO,
RADIO AND
PHOTOGRAPHY
IT, SOFTWARE
& COMPUTER
SERVICES
ARCHITECTURE
Department for Culture, Media & Sport, 2014
66. 66
086
Business
The creative industry
ADVERTISING
& MARKETING
Creative
Industries
Groups
ARTS, CRAFTS
& INTERIOR
DESIGN
PRODUCT
DESIGN
GRAPHIC
DESIGN
FASHION
DESIGN
FILM, TV, VIDEO,
RADIO AND
PHOTOGRAPHY
IT, SOFTWARE
& COMPUTER
SERVICES
MUSEUMS,
GALLERIES &
LIBRARIES
ARCHITECTURE
Department for Culture, Media & Sport, 2014
67. 67
086
Business
The creative industry
Department for Culture, Media & Sport, 2014
ADVERTISING
& MARKETING
ARCHITECTURE
Creative
Industries
Groups
ARTS, CRAFTS
& INTERIOR
DESIGN
PRODUCT
DESIGN
GRAPHIC
DESIGN
FASHION
DESIGN
FILM, TV, VIDEO,
RADIO AND
PHOTOGRAPHY
IT, SOFTWARE
& COMPUTER
SERVICES
MUSEUMS,
GALLERIES &
LIBRARIES
MUSIC,
PERFORMING
AND VISUAL
ARTS
70. 70
086
Business
The design industry
There are
232,000
designers
in the UK
82,500
work in design
consultancies
83,600
work in house
design teams
Design Council Survey, 2010
71. 71
086
Business
The design industry
There are
232,000
designers
in the UK
82,500
work in design
consultancies
83,600
work in house
design teams
65,900
are freelance
Design Council Survey, 2010
72. 72
086
Business
The design industry
There are
232,000
designers
in the UK
Combined fee income
is estimated at
£15bn
82,500
work in design
consultancies
83,600
work in house
design teams
65,900
are freelance
Design Council Survey, 2010
73. 73
086
Business
The design industry
There are
232,000
designers
in the UK
Combined fee income
is estimated at
£15bn
82,500
work in design
consultancies
83,600
work in house
design teams
65,900
are freelance
Communications
design remains the
dominant discipline
in the UK
Design Council Survey, 2010
77. 77
086
8%
in the West
Midlands
7%
in the
South West
7%
in the
North West
7%
in Yorkshire
& Humberside
7%
in
Scotland
6%
in the
East Midlands
3%
in
Wales
2%
in the
North East
Business
The design industry
Design Council Survey, 2010
78. 78
086
23%
in London
17%
in the South East
8%
in the West
Midlands
7%
in the
South West
7%
in the
North West
7%
in Yorkshire
& Humberside
7%
in
Scotland
6%
in the
East Midlands
3%
in
Wales
2%
in the
North East
Business
The design industry
Design Council Survey, 2010