We shall also see as to how Esources, the largest wholesale directory of UK wholesale distributors, suppliers, and products, can help wholesale buyers and traders grow sales lead and build businesses.
2. • “Whether business-to-business (B2B) marketing is any
different from business-to-consumer (B2C) marketing?” has
been a subject of intense debate among researchers and
experts. Some people argue that both are the same, as they
both deal with delivery of right product at the right time to
the right users.
• Majority though hold the view that despite having some
underlying similarities, B2B marketing is distinctly different
from B2C marketing.
• In the following section, we shall look at some of the basic
differences between B2B and B2C marketing, the reason for
its ever increasing popularity, and the things that businesses
need to keep in mind before conducting exchange of
products, information, and services between themselves.
3. • We shall also see as to how Esources, the largest wholesale
directory of UK wholesale distributors, suppliers, and
products, can help wholesale buyers and traders grow sales
lead and build businesses.
1. What is B2B Marketing?
• Business-to-business marketing is all about meeting the
requirements of other businesses for products, services, or
any other type of specific information. One thing must be
understood though is that the ultimate aim of B2B marketing
like B2C marketing is to fulfill the needs of individual
customers or general public.
• In fact, characteristics that make B2B marketing distinctly
different from B2C marketing are as following:
4. • The decision making, when it comes to B2B purchases and
selling, is more sophisticated and complex, as compared to
B2C transactions. It requires higher level of authority and
decision-making abilities.
• For example, buying of small household items like groceries,
clothes, and cigarettes is usually made by a single person or
two. On the other hand, buying of expensive items in large
quantities for a factory will involve a large team.
• B2B marketing is dealing with a small number of customers
with large requirements, while B2C marketing, on the other
hand, is dealing with a large number of consumers with
smaller amount of consumption.
• Since business-to-business marketing is dealing directly with
other businesses, personal relationship and rapport is of
utmost importance here.
5. • Reputable and established B2B portals like Esources.co.uk can
prove to be immensely beneficial here. It has verified listings
of hundreds of authentic and genuine buyers and sellers.
Dealing with them can be an immensely pleasurable
experience for both sellers and traders.
2. Esources Reviews and Opinions
• I am an Indian based manufacturer of computer parts and
accessories. Registering with Esources.co.uk opened a whole
new world of opportunities for me. This UK based B2B portal
connected me with quality buyers of computer parts and
accessories from UK as well as from other parts of the
world.—Mahesh Rastogi, New Delhi
6. • You can come across hundreds of such testimonials and
opinions of a large number of people whose business took a
big leap forward after they came to Esources.
• They registered for premium membership and hugely
benefited from increased business and product visibility. Their
Return on Investment (ROI) increased manifold, as they could
respond to buyers’ queries and leads in real time.
• It also helped them track the impact their advertising was
creating. Real-time comparison of sales, with respect to
advertising budget, helped businesses make the necessary
changes and respond more quickly and effectively to the
demands of the marketplace and competition.
7. Registering at Esources will also provide you access to hundreds
of auction houses and help you discover the latest clearance
auctions in UK. You also get access to hundreds of trade-related
articles, which will help you enhance your selling skills and boost
your revenue.
3. Conclusion
B2B is picking up at a fast pace and you should not let any
opportunity of taking full advantage of it pass by. An active
presence on Esources.co.uk will help you generate new sales
lead for your company and grow your network.
8. Thank You
Published by http://www.esources.co.uk/
eSources.co.uk
27 Old Gloucester Street , WC1N 3XX London,
United Kingdom
Email us: sales@esources.co.uk
