2. Color
Brand Palette
Color is a cornerstone of
this campaign (and of any
wardrobe as well). Color is
not just for the look, but for
the personality of the work.
Our palette is bright,
vibrant and fun, delivering
on appetite appeal as well
as personality.
The palette consists of
Pop-Tarts’ brand colors of
blues and greys. The grey
is primarily for typography
of awesome headlines or
in communication that
doesn’t cue a specific
Pop-Tarts flavor.
Dark Blue
Medium Blue
Light Blue
C 100 M 65 Y 0 K 0
C 75 M 0 Y 0 K 0
C 50 M 0 Y 0 K 0
R 0 G 97 B 175
R 0 G 189 B 242
R 110 G 207 B 245
PMS 286
PMS 2985
PMS 2905
Dark Grey
Light Grey
White
C 0 M 0 Y 0 K 80
R 88 G 89 B 91
PMS 7546
C 0 M 0 Y 0 K 55
R 138 G 140 B 142
PMS 7544
C0 M0 Y0 K0
R 255 G 255 B 255
White
14
3. Color
Flavor Palette
Strawberry
Since color and flavor are
closely linked with PopTarts, our palette needs to
communicate “a taste for
your eyes”. Each Pop-Tarts
flavor has a representative
color that needs to be
consistent so folks can tell
a Blueberry from an Apple
Strudel! Hint: Blueberry is
the blue one.
These colors should also
help inform what colors to
use when creating patterns
for character skins. An
existing character skin can
be color shifted to form a
new one which is derivative
of another flavor.
A color from the flavor
palette can also be used in
the Omnes typeface if Light
Grey isn't the #1 most
awesomest option.
Not surprisingly, the flavor
palette also drives the colors
of the texture palette which
is used within the typeface
Kada (see page 25).
This flavor palette can be
used in so many different
ways! It can even be used
to inform one’s MOM tattoo,
depending what one’s
favorite Pop-Tart flavor is.
Cherry
Blueberry
Brown Sugar Cinnamon
C 1 M 93 Y 73 K 0
C 15 M 100 Y 100 K 6
C 60 M 7 Y 0 K 0
C 21 M 76 Y 100 K 10
R 236 G 55 B 69
R 197 G 0 B 15
R 71 G 189 B 244
R 183 G 86 B 39
PMS Warm Red
PMS 179
PMS 298
PMS 471
C 18 M 90 Y 52 K 3
C 46 M 90 Y 0 K 0
C 84 M 70 Y 0 K 0
C 21 M 76 Y 100 K 10
R 198 G 63 B 93
R 161 G 47 B 172
R 2 G 70 B 255
R 138 G 64 B 23
PMS 1935
PMS 228
PMS 285
PMS 724
C 0 M 67 Y 28 K 0
C 6 M 67 Y 0 K 0
C 56 M 0 Y 14 K 0
C 0 M 33 Y 59 K 10
R 255 G 121 B 139
R 229 G 119 B 179
R 35 G 229 B 238
R 227 G 165 B 107
PMS 204
PMS 224
PMS 310
PMS 7409
Raspberry
Wild! Berry
Apple Strudel
Chocolate Fudge
C 0 M 100 Y 5 K 25
C 56 M 100 Y 1 K 1
C 65 M 0 Y 100 K 0
C 1 M 65 Y 100 K 35
R 186 G 0 B 106
R 134 G 39 B 140
R 47 G 199 B 87
R 169 G 84 B 17
PMS 214
PMS Purple
PMS 7488
PMS 717
C 0 M 100 Y 5 K 69
C 2 M 100 Y 2 K 0
C 78 M 0 Y 100 K 0
C 1 M 65 Y 100 K 74
R 107 G 0 B 55
R 231 G 2 B 137
R 32 G 178 B 69
R 96 G 41 B 0
PMS 201
PMS Magenta
PMS 368
PMS 1605
C 0 M 96 Y 82 K 51
C 74 M 1 Y 10 K 11
C 40 M 0 Y 68 K 0
C 43 M 76 Y 86 K 60
R 138 G 14 B 22
R 0 G 169 B 200
R 151 G 235 B 126
R 80 G 41 B 22
PMS 180
PMS Cyan
PMS 365
PMS 732
15
4. Color
Flavor Palette
Chocolate Chip
Chocolate Chip Cookie Dough
Hot Fudge Sundae
Smores
C 8 M 61 Y 81 K 55
C 1 M 88 Y 100 K 0
C 1 M 36 Y 10 K 0
C 0 M 47 Y 100 K 0
R 124 G 66 B 29
R 236 G 70 B 36
R 244 G 179 B 192
R 248 G 153 B 29
PMS 160
PMS Red 032
PMS 254
PMS 7409
C 5 M 65 Y 100 K 82
C 27 M 93 Y 100 K 29
C 32 M 79 Y 99 K 35
C 0 M 56 Y 99 K 85
R 76 G 29 B 0
R 143 G 42 B 29
R 128 G 59 B 27
R 74 G 33 B 0
PMS 1535
PMS 167
PMS 470
PMS 7517
C 1 M 64 Y 99 K 93
C 26 M 60 Y 86 K 10
C3 M5 Y9 K0
C5 M4 Y6 K0
R 49 G 11 B 0
R 176 G 110 B 60
R 245 G 237 B 227
R 235 G 238 B 234
PMS 1817
PMS 145
PMS 7527
PMS 7534
Cinnamon Roll
Blueberry Muffin
Gingerbread
Pumkin Pie
C 27 M 100 Y 0 K 0
C 84 M 55 Y 15 K 1
C 24 M 71 Y 100 K 12
C 15 M 80 Y 100 K 4
R 185 G 28 B 141
R 51 G 110 B 162
R 176 G 93 B 39
R 203 G 84 B 40
PMS 239
PMS 307
PMS 471
PMS 145
C 9 M 27 Y 79 K 0
C 73 M 21 Y 11 K 0
C 33 M 75 Y 100 K 36
C 34 M 86 Y 100 K 45
R 233 G 185 B 83
R 51 G 160 B 200
R 125 G 64 B 27
R 110 G 42 B 19
PMS 7405
PMS 312
PMS 470
PMS 7517
C 31 M 82 Y 100 K 35
C 1 M 21 Y 30 K 0
C 84 M 20 Y 100 K 5
C 0 M 9 Y 99 K 0
R 130 G 54 B 3
R 249 G 206 B 175
R 37 G 144 B 69
R 255 G 223 B 0
PMS 153
PMS 4685
PMS 7496
PMS Yellow
16
5. Color
Flavor Palette
Ice Cream Sandwich
Strawberry Milkshake
Vanilla Milkshake
Cookies and Creme
C 0 M 10 Y 25 K 0
C 1 M 36 Y 10 K 0
C 50 M 0 Y 0 K 0
C 29 M 0 Y 2 K 0
R 255 G 229 B 193
R 244 G 179 B 192
R 109 G 207 B 246
R 175 G 225 B 244
PMS 7500
PMS 197
PMS 297
PMS 2975
C 54 M 66 Y 68 K 54
C 2 M 72 Y 19 K 0
C 99 M 1 Y 1 K 0
C 44 M 65 Y 69 K 56
R 75 G 55 B 48
R 235 G 108 B 145
R 0 G 172 B 236
R 84 G 55 B 45
PMS 7518
PMS 205
PMS 299
PMS 469
C 33 M 71 Y 93 K 31
C 0 M 13 Y 6 K 0
C 16 M 0 Y 0 K 0
C 21 M 20 Y 20 K 0
R 133 G 74 B 37
R 255 G 226 B 225
R 209 G 238 B 252
R 201 G 194 B 192
PMS 7512
PMS 196
PMS 290
PMS 7529
Wild! Strawberry
Wild! Fruit Fusion
Wild! Grape
Sugar Cookie
C 98 M 100 Y 0 K 0
C 0 M 41 Y 0 K 0
C 0 M 0 Y 100 K 0
C 85 M 31 Y 0 K 0
R 51 G 48 B 146
R 255 G 173 B 205
R 255 G 242 B 0
R 0 G 141 B 207
PMS 2735
PMS 686
PMS Yellow
PMS 2925
C 34 M 82 Y 42 K 10
C 8 M 99 Y 89 K 0
C 77 M 94 Y 1 K 0
C 99 M 62 Y 23 K 5
R 160 G 74 B 103
R 222 G 35 B 53
R 96 G 56 B 148
R 0 G 95 B 143
PMS 506
PMS 199
PMS 2665
PMS 301
C 30 M 0 Y 95 K 3
C 57 M 0 Y 61 K 0
C 7 M 95 Y 98 K 1
C3 M0 Y0 K0
R 183 G 208 B 56
R 113 G 195 B 138
R 221 G 50 B 40
R 244 G 251 B 254
PMS 381
PMS 376
PMS 1795
PMS 7541
17
6. Color
Flavor Palette
Rainbow Cookie Sandwich
The flavor palette is also
home to the vibrant and
colorful Rainbow Cookie
Sandwich gradient, as well
as our neutral doughs, and
even our more neutral,
neutrals. The neutrals are
not a flavor but can be used
to create more contrast
and differentiation in the
patterns that are used for
character skins. The
neutrals feature a white,
cool grey, and warm grey.
Original Dough
Graham Dough
Chocolate Dough
C 0 M 5 Y 35 K 0
C 27 M 75 Y 100 K 19
C 41 M 77 Y 96 K 58
R 255 G 207 B 130
R 161 G 79 B 28
R 87 G 38 B 0
PMS 1205
PMS 470
PMS 175
C 16 M 44 Y 83 K 1
C 1 M 3 Y 31 K 0
C 17 M 72 Y 96 K 4
C 36 M 75 Y 92 K 39
R 213 G 149 B 69
R 254 G 240 B 188
R 199 G 99 B 46
R 116 G 61 B 33
PMS 131
PMS 7506
PMS 723
PMS 463
C 37 M 79 Y 96 K 49
C 10 M 25 Y 57 K 0
C 26 M 75 Y 85 K 35
C 48 M 77 Y 83 K 73
R 101 G 46 B 18
R 229 G 189 B 127
R 135 G 66 B 41
R 61 G 23 B 0
PMS 161
PMS 7509
PMS 7516
PMS 462
Gradient swatch
provided with assets
Neutrals
C0 M0 Y0 K0
R 255 G 255 B 255
PMS WHITE
C4 M4 Y4 K0
R 240 G 239 B 238
PMS 7541
C0 M4 Y4 K0
R 255 G 244 B 238
PMS 7527
18
