Social media has been making headlines--not just in the technology news, but in more mainstream topics like business and politics. As with most mainstream reporting about technology, the good stuff tends to be buried in confusion and hyperbole. Nonetheless, social media, from the now venerable Wikipedia to more recent developments like Twitter, are making real and significant changes to online publishing and communication.
Those of us at the forefront of information technology have a professional responsibility to understand these developments. I promise to keep this presentation hype-free, but I also think you'll walk away with an appreciation of how these new (and not-so-new) technologies affects us as technologists and thought leaders.
Author note: this presentation was originally delivered internally at Endeca.
4. Not just the world’s best information resource http://farm2.static.flickr.com/1291/634984110_9fb230962c_o.jpg
5. Wikipedia is a living entity Over 7.4M edits per month (May 2006) http://valuewiki.files.wordpress.com/2007/02/chart.png http://stats.wikimedia.org/
6. Vandals and spammers and bots, oh my! http://seemikedraw.files.wordpress.com/2007/08/wizard-of-oz.jpg
7. The neutral point of view (NPOV) Neutral point of view is a fundamental Wikimedia principle and a cornerstone of Wikipedia. All Wikipedia articles and other encyclopedic content must be written from a neutral point of view, representing fairly, and as far as possible without bias, all significant views that have been published by reliable sources. http://en.wikipedia.org/wiki/Wikipedia:Neutral_point_of_view
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9. Wikipedia and the link economy Top sites referring traffic to http://endeca.com/ :
21. Are social networks a fad? http://www.phdcomics.com/comics/archive/phd062307s.gif
22. Fiddle faddle, those are good numbers! http://www.alleyinsider.com/2008/3/facebook_ready_to_pass_myspace_in_worldwide_traffic
23. But are they matters of consequence? http://www.angelfire.com/hi/littleprince/images/businessman.jpg
24. Should we keep it professional? LinkedIn’s simple philosophy: Relationships Matter Your professional relationships are key to your professional success.
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26. But keep it professional! http://www.geekculture.com/joyoftech/joyimages/1041.gif