SlideShare a Scribd company logo
1 of 66
Retention UX in Streaming Video
Apps
Netflix, Hulu & Amazon Prime Video
http://dtelepathy.com/blog
Personalized right
upfront - makes me
feel like this is some
real “Me” time
coming up
Personalized right
upfront - makes me
feel like this is some
real “Me” time
Pretty colors! Also,
red & black makes
me feel like I’m in a
fancy movie theater
Personalized right
upfront - makes me
feel like this is some
real “Me” time
Pretty colors! Also,
red & black makes
me feel like I’m in a
fancy movie theater
Clear indication of who’s
adult vs kids. “Get ‘em
while they’re young”...
BAM! Visually
stimulating first
screen, lots to
see here
Although minimalist,
personalization takes the
lead - My List, then Top
Picks for You
Although minimalist,
personalization takes the
lead - My List, then Top
Picks for You
Interesting: why do the
labels change from 1st to
3rd person, then use passive
voice?
“Peekaboo” partial tile
images encourage horizontal
scrolling & discovery
Saves valuable screen space
from being taken up with
“Next”/”Prev” buttons
“Oohh, what’s
that??” *swipe,
swipe*
“Peekaboo” partial tile
images encourage horizontal
scrolling & discovery
“Peekaboo” partial tile
images encourage horizontal
scrolling & discovery
Saves valuable screen space
from being taken up with
“Next”/”Prev” buttons
Wonder why they didn’t
apply the same trick here,
and used slider dot
navigation instead?
I would love if I could long-
press to watch quick
clips/previews of the shows,
before I commit...
I would love if I could long-
press to watch quick
clips/previews of the shows,
before I commit...
Ok, so let’s catch up on HoC,
before Season 5 hits in May
;)
Notice how all
personalization is stripped
away & the only thing they
want you to do is play the
damn video
Same partial tile trick used
for episode listings,
although header is the
only visual
Notice how all
personalization is stripped
away & the only thing they
want you to do is play the
damn video
The player interface is all
business - again, all
personalization is stripped
away, leaving only
functional elements
This interface is all
business - again, all
personalization is stripped
away, leaving only
functional elements
Famous salesman saying: “Don’t sell past the close”
The “post-play
experience” hooks ‘em
while the cliffhanger sets
in, and the credits are still
rolling
The “post-play
experience” hooks ‘em
while the cliffhanger sets
in, and the credits are still
rolling
Encourages that “just one
more episode”
bingewatching reflex...
Personalization again
(although not as much as
Netflix)
Personalization again
(although not as much as
Netflix)
OMG, did they seriously
leave this precious space
unused??
Personalization again
(although not as much as
Netflix)
Oh, wait… I guess I need
to add more stuff to my
Watchlist?
Ok, lemme add
something… Oooh, I’ve
heard Rick & Morty is
good.
Ok, lemme add
something… Oooh, I’ve
heard Rick & Morty is
good.
I’ll just press the “Add to
Watchlist” button, aaand...
??
Where is it? I guess
maybe under
“Details”?
There it is. Hmm, would’ve
thought such an important
function would be higher
up in the UI hierarchy
Aaaand back to the top.
Oh, nice, the top
recommended show has
already updated, after
adding just one thing to
my Watchlist.
Impressive, real-time
personalization
happening here!
(Netflix doesn’t do
this, I checked)
Impressive, real-time
personalization
happening here!
(Netflix doesn’t do
this, I checked)
Peekaboo tiles are used
here too...
Peekaboo tiles are used
here too.
Ok, let’s give Community
a shot...
Seems like wasted space
up top... No description of
the show, you have to
click “Details”
Seems like wasted space
up top... No description of
the show, you have to
click “Details”
This “Start Watching” tile
doesn’t really show off the
image underneath, OR
stand out as the most
important button on the
screen - this should be
the whole point!
Just like Netflix, this
player is all business…
although kinda weird
there’s a share button
there...
BRO, I had to wait through
3 unskippable, back-to-
back ads, plus all the show
credits, before they
autoplayed the next
episode for me
BRO, I had to wait through
3 unskippable, back-to-
back ads, plus all the show
credits, before they
autoplayed the next
episode to me
BRO = Big
Retention
Opportunity ;)
Interesting - why is the
content I just watched
more prominent than the
content I want to watch
next? Another BRO!
Big, bold imagery -
interesting that movie
posters are shown at a
different aspect ratio than
episodic shows.
Intentional?
Big, bold imagery -
interesting that movie
posters are shown at a
different aspect ratio than
episodic shows.
Intentional?
Big, bold imagery -
interesting that movie
posters are shown at a
different aspect ratio than
episodic shows.
Intentional?
Also, no peekaboo tiles?
Could be another BRO =)
Wait a sec… another
hamburger menu??
Hamburger menus, everywhere...
IT’S A CONSPIRACY!
Hamburger menus, everywhere...
Anyway, not much
personalization, although
if I add a new movie to my
watchlist...
Yep, another app doing
real-time
personalization/curation
Nothing says “Let’s do
this” like a GIANT GREEN
BUTTON!
Nothing says “Let’s do
this” like a GIANT GREEN
BUTTON!
Also interesting that
there’s ZERO description
of the show. WTF am I
about to watch??
Nothing says “Let’s do
this” like a GIANT GREEN
BUTTON!
Also interesting that
there’s ZERO description
of the show. WTF am I
about to watch??
Social proof is pretty
crammed in there, too -
IMDB is there representin’
for credibility...
Pretty bare-bones UI,
though. Perhaps another
example of “Not selling
past the close”?
*scrolls down*
Whoa.
Whoa.
Whoa!
Whoa.
Whoa!
WHOA!
I take it all back, there’s a TON
of content here. But I would’ve
completely missed it, if I hadn’t
kept scrolling past all the
episodes. Huge BRO, bro! (OK,
I’ll stop)
Excellent use of content
partnership w/ IMDB*. The
social proof is STRONG with
this one - reviews, user ratings,
IMDB scores, trivia, the works...
* Fun Fact: IMDB.com is one of the oldest database-driven websites on
the internet
That’s a pretty busy player
interface - wonder why all that
info about the actors is there...?
That’s a pretty busy player
interface - wonder why all that
info about the actors is there...?
Oh wow! They’ve overlaid all
the IMDB info on the content,
to keep users inside the app
during those “Where do I know
her from?” moments.
Super-sneaky, Amazon!
Oh wow! They’ve overlaid all
the IMDB info on the content,
to keep users inside the app
during those “Where do I know
her from?” moments.
Super-sneaky, Amazon!
Ok, let’s see how they
handle post-play...
Well that was... abrupt.
Again, had to wait for credits to
finish, but immediately afterward,
there’s just that big green button
again. Wonder if this is the same
for movies...?
They all simply dump me back on
the info page of the movie I just
watched. That’s a huge BR- uh...
They all simply dump me back on
the info page of the movie I just
watched. That’s a huge BR-
Opportunity to improve user
retention... ;)
Enjoyed this?
More @ the Digital Telepathy Blog
http://dtelepathy.com/blog

More Related Content

Recently uploaded

Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...
Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...
Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...gajnagarg
 
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制pxcywzqs
 
Local Call Girls in Seoni 9332606886 HOT & SEXY Models beautiful and charmin...
Local Call Girls in Seoni  9332606886 HOT & SEXY Models beautiful and charmin...Local Call Girls in Seoni  9332606886 HOT & SEXY Models beautiful and charmin...
Local Call Girls in Seoni 9332606886 HOT & SEXY Models beautiful and charmin...kumargunjan9515
 
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsIndian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsMonica Sydney
 
一比一原版田纳西大学毕业证如何办理
一比一原版田纳西大学毕业证如何办理一比一原版田纳西大学毕业证如何办理
一比一原版田纳西大学毕业证如何办理F
 
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查ydyuyu
 
一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理F
 
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girlsRussian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girlsMonica Sydney
 
"Boost Your Digital Presence: Partner with a Leading SEO Agency"
"Boost Your Digital Presence: Partner with a Leading SEO Agency""Boost Your Digital Presence: Partner with a Leading SEO Agency"
"Boost Your Digital Presence: Partner with a Leading SEO Agency"growthgrids
 
Mira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
Mira Road Housewife Call Girls 07506202331, Nalasopara Call GirlsMira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
Mira Road Housewife Call Girls 07506202331, Nalasopara Call GirlsPriya Reddy
 
Best SEO Services Company in Dallas | Best SEO Agency Dallas
Best SEO Services Company in Dallas | Best SEO Agency DallasBest SEO Services Company in Dallas | Best SEO Agency Dallas
Best SEO Services Company in Dallas | Best SEO Agency DallasDigicorns Technologies
 
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查ydyuyu
 
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsRussian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsMonica Sydney
 
Abu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu DhabiAbu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu DhabiMonica Sydney
 
Ballia Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ballia
Ballia Escorts Service Girl ^ 9332606886, WhatsApp Anytime BalliaBallia Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ballia
Ballia Escorts Service Girl ^ 9332606886, WhatsApp Anytime Balliameghakumariji156
 
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样ayvbos
 
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样ayvbos
 
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
20240507 QFM013 Machine Intelligence Reading List April 2024.pdfMatthew Sinclair
 
Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...
Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...
Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...meghakumariji156
 

Recently uploaded (20)

Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...
Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...
Top profile Call Girls In Dindigul [ 7014168258 ] Call Me For Genuine Models ...
 
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
一比一原版(Offer)康考迪亚大学毕业证学位证靠谱定制
 
Local Call Girls in Seoni 9332606886 HOT & SEXY Models beautiful and charmin...
Local Call Girls in Seoni  9332606886 HOT & SEXY Models beautiful and charmin...Local Call Girls in Seoni  9332606886 HOT & SEXY Models beautiful and charmin...
Local Call Girls in Seoni 9332606886 HOT & SEXY Models beautiful and charmin...
 
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsIndian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
 
一比一原版田纳西大学毕业证如何办理
一比一原版田纳西大学毕业证如何办理一比一原版田纳西大学毕业证如何办理
一比一原版田纳西大学毕业证如何办理
 
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
哪里办理美国迈阿密大学毕业证(本硕)umiami在读证明存档可查
 
一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理一比一原版奥兹学院毕业证如何办理
一比一原版奥兹学院毕业证如何办理
 
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
 
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girlsRussian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
Russian Call girls in Abu Dhabi 0508644382 Abu Dhabi Call girls
 
"Boost Your Digital Presence: Partner with a Leading SEO Agency"
"Boost Your Digital Presence: Partner with a Leading SEO Agency""Boost Your Digital Presence: Partner with a Leading SEO Agency"
"Boost Your Digital Presence: Partner with a Leading SEO Agency"
 
Mira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
Mira Road Housewife Call Girls 07506202331, Nalasopara Call GirlsMira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
Mira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
 
Best SEO Services Company in Dallas | Best SEO Agency Dallas
Best SEO Services Company in Dallas | Best SEO Agency DallasBest SEO Services Company in Dallas | Best SEO Agency Dallas
Best SEO Services Company in Dallas | Best SEO Agency Dallas
 
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
 
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi EscortsRussian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
Russian Escort Abu Dhabi 0503464457 Abu DHabi Escorts
 
Abu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu DhabiAbu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
Abu Dhabi Escorts Service 0508644382 Escorts in Abu Dhabi
 
Ballia Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ballia
Ballia Escorts Service Girl ^ 9332606886, WhatsApp Anytime BalliaBallia Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ballia
Ballia Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ballia
 
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
 
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
一比一原版(Flinders毕业证书)弗林德斯大学毕业证原件一模一样
 
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
20240507 QFM013 Machine Intelligence Reading List April 2024.pdf
 
Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...
Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...
Tadepalligudem Escorts Service Girl ^ 9332606886, WhatsApp Anytime Tadepallig...
 

Featured

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Featured (20)

Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 

Ux teardown - Netflix, Hulu, Sling & Amazon Prime Video

  • 1. Retention UX in Streaming Video Apps Netflix, Hulu & Amazon Prime Video http://dtelepathy.com/blog
  • 2.
  • 3. Personalized right upfront - makes me feel like this is some real “Me” time coming up
  • 4. Personalized right upfront - makes me feel like this is some real “Me” time Pretty colors! Also, red & black makes me feel like I’m in a fancy movie theater
  • 5. Personalized right upfront - makes me feel like this is some real “Me” time Pretty colors! Also, red & black makes me feel like I’m in a fancy movie theater Clear indication of who’s adult vs kids. “Get ‘em while they’re young”...
  • 7. Although minimalist, personalization takes the lead - My List, then Top Picks for You
  • 8. Although minimalist, personalization takes the lead - My List, then Top Picks for You Interesting: why do the labels change from 1st to 3rd person, then use passive voice?
  • 9. “Peekaboo” partial tile images encourage horizontal scrolling & discovery
  • 10. Saves valuable screen space from being taken up with “Next”/”Prev” buttons “Oohh, what’s that??” *swipe, swipe* “Peekaboo” partial tile images encourage horizontal scrolling & discovery
  • 11. “Peekaboo” partial tile images encourage horizontal scrolling & discovery Saves valuable screen space from being taken up with “Next”/”Prev” buttons Wonder why they didn’t apply the same trick here, and used slider dot navigation instead?
  • 12. I would love if I could long- press to watch quick clips/previews of the shows, before I commit...
  • 13. I would love if I could long- press to watch quick clips/previews of the shows, before I commit...
  • 14. Ok, so let’s catch up on HoC, before Season 5 hits in May ;)
  • 15. Notice how all personalization is stripped away & the only thing they want you to do is play the damn video
  • 16. Same partial tile trick used for episode listings, although header is the only visual Notice how all personalization is stripped away & the only thing they want you to do is play the damn video
  • 17. The player interface is all business - again, all personalization is stripped away, leaving only functional elements
  • 18. This interface is all business - again, all personalization is stripped away, leaving only functional elements Famous salesman saying: “Don’t sell past the close”
  • 19. The “post-play experience” hooks ‘em while the cliffhanger sets in, and the credits are still rolling
  • 20. The “post-play experience” hooks ‘em while the cliffhanger sets in, and the credits are still rolling Encourages that “just one more episode” bingewatching reflex...
  • 21.
  • 22. Personalization again (although not as much as Netflix)
  • 23. Personalization again (although not as much as Netflix) OMG, did they seriously leave this precious space unused??
  • 24. Personalization again (although not as much as Netflix) Oh, wait… I guess I need to add more stuff to my Watchlist?
  • 25. Ok, lemme add something… Oooh, I’ve heard Rick & Morty is good.
  • 26. Ok, lemme add something… Oooh, I’ve heard Rick & Morty is good. I’ll just press the “Add to Watchlist” button, aaand...
  • 27. ?? Where is it? I guess maybe under “Details”?
  • 28. There it is. Hmm, would’ve thought such an important function would be higher up in the UI hierarchy
  • 29. Aaaand back to the top. Oh, nice, the top recommended show has already updated, after adding just one thing to my Watchlist.
  • 32. Peekaboo tiles are used here too...
  • 33. Peekaboo tiles are used here too. Ok, let’s give Community a shot...
  • 34. Seems like wasted space up top... No description of the show, you have to click “Details”
  • 35. Seems like wasted space up top... No description of the show, you have to click “Details” This “Start Watching” tile doesn’t really show off the image underneath, OR stand out as the most important button on the screen - this should be the whole point!
  • 36. Just like Netflix, this player is all business… although kinda weird there’s a share button there...
  • 37. BRO, I had to wait through 3 unskippable, back-to- back ads, plus all the show credits, before they autoplayed the next episode for me
  • 38. BRO, I had to wait through 3 unskippable, back-to- back ads, plus all the show credits, before they autoplayed the next episode to me BRO = Big Retention Opportunity ;)
  • 39. Interesting - why is the content I just watched more prominent than the content I want to watch next? Another BRO!
  • 40.
  • 41. Big, bold imagery - interesting that movie posters are shown at a different aspect ratio than episodic shows. Intentional?
  • 42. Big, bold imagery - interesting that movie posters are shown at a different aspect ratio than episodic shows. Intentional?
  • 43. Big, bold imagery - interesting that movie posters are shown at a different aspect ratio than episodic shows. Intentional? Also, no peekaboo tiles? Could be another BRO =)
  • 44. Wait a sec… another hamburger menu??
  • 46. IT’S A CONSPIRACY! Hamburger menus, everywhere...
  • 47. Anyway, not much personalization, although if I add a new movie to my watchlist...
  • 48. Yep, another app doing real-time personalization/curation
  • 49. Nothing says “Let’s do this” like a GIANT GREEN BUTTON!
  • 50. Nothing says “Let’s do this” like a GIANT GREEN BUTTON! Also interesting that there’s ZERO description of the show. WTF am I about to watch??
  • 51. Nothing says “Let’s do this” like a GIANT GREEN BUTTON! Also interesting that there’s ZERO description of the show. WTF am I about to watch?? Social proof is pretty crammed in there, too - IMDB is there representin’ for credibility...
  • 52. Pretty bare-bones UI, though. Perhaps another example of “Not selling past the close”? *scrolls down*
  • 53. Whoa.
  • 56. I take it all back, there’s a TON of content here. But I would’ve completely missed it, if I hadn’t kept scrolling past all the episodes. Huge BRO, bro! (OK, I’ll stop)
  • 57. Excellent use of content partnership w/ IMDB*. The social proof is STRONG with this one - reviews, user ratings, IMDB scores, trivia, the works... * Fun Fact: IMDB.com is one of the oldest database-driven websites on the internet
  • 58. That’s a pretty busy player interface - wonder why all that info about the actors is there...?
  • 59. That’s a pretty busy player interface - wonder why all that info about the actors is there...?
  • 60. Oh wow! They’ve overlaid all the IMDB info on the content, to keep users inside the app during those “Where do I know her from?” moments. Super-sneaky, Amazon!
  • 61. Oh wow! They’ve overlaid all the IMDB info on the content, to keep users inside the app during those “Where do I know her from?” moments. Super-sneaky, Amazon! Ok, let’s see how they handle post-play...
  • 62.
  • 63. Well that was... abrupt. Again, had to wait for credits to finish, but immediately afterward, there’s just that big green button again. Wonder if this is the same for movies...?
  • 64. They all simply dump me back on the info page of the movie I just watched. That’s a huge BR- uh...
  • 65. They all simply dump me back on the info page of the movie I just watched. That’s a huge BR- Opportunity to improve user retention... ;)
  • 66. Enjoyed this? More @ the Digital Telepathy Blog http://dtelepathy.com/blog

Editor's Notes

  1. First question after logging in, who’s watching? Personalized right upfront, good going - makes me feel like this is really some “me” time Pretty colors! Red & black makes me feel like I’m in a fancy movie theater, even though it’s all happening on a tiny screen Customized icons are pretty cool Clear indication of who are the kids vs adults Nice clear + add button
  2. First question after logging in, who’s watching? Personalized right upfront, good going - makes me feel like this is really some “me” time Pretty colors! Red & black makes me feel like I’m in a fancy movie theater, even though it’s all happening on a tiny screen Customized icons are pretty cool Clear indication of who are the kids vs adults Nice clear + add button
  3. First question after logging in, who’s watching? Personalized right upfront, good going - makes me feel like this is really some “me” time Pretty colors! Red & black makes me feel like I’m in a fancy movie theater, even though it’s all happening on a tiny screen Customized icons are pretty cool Clear indication of who are the kids vs adults Nice clear + add button
  4. Bam, content! One touch is all I need to start getting recommendations. Although minimalist, everything this is here is personalized - My List, then Top Picks for You Interesting, why does it change from 1st to 3rd person labelling? Then passive voice - “Recently Added” They’re using the masonry trick to encourage horizontal scrolling, just like Pinterest Saves having to use valuable screen space for Next/Prev buttons Same trick used w/ Recently Added - “Ooohh, what’s new??” Opportunities Really wish I could long-press to see clips or highlights of the shows - I’m a cynical millennial, I don’t trust the marketing posters ;) Lots of horizontal scrolling is tiring - it’s easier to vertically scroll more frequently
  5. Bam, content! One touch is all I need to start getting recommendations. Although minimalist, everything this is here is personalized - My List, then Top Picks for You Interesting, why does it change from 1st to 3rd person labelling? Then passive voice - “Recently Added” They’re using the masonry trick to encourage horizontal scrolling, just like Pinterest Saves having to use valuable screen space for Next/Prev buttons Same trick used w/ Recently Added - “Ooohh, what’s new??” Opportunities Really wish I could long-press to see clips or highlights of the shows - I’m a cynical millennial, I don’t trust the marketing posters ;) Lots of horizontal scrolling is tiring - it’s easier to vertically scroll more frequently
  6. Bam, content! One touch is all I need to start getting recommendations. Although minimalist, everything this is here is personalized - My List, then Top Picks for You Interesting, why does it change from 1st to 3rd person labelling? Then passive voice - “Recently Added” They’re using the masonry trick to encourage horizontal scrolling, just like Pinterest Saves having to use valuable screen space for Next/Prev buttons Same trick used w/ Recently Added - “Ooohh, what’s new??” Opportunities Really wish I could long-press to see clips or highlights of the shows - I’m a cynical millennial, I don’t trust the marketing posters ;) Lots of horizontal scrolling is tiring - it’s easier to vertically scroll more frequently
  7. Bam, content! One touch is all I need to start getting recommendations. Although minimalist, everything this is here is personalized - My List, then Top Picks for You Interesting, why does it change from 1st to 3rd person labelling? Then passive voice - “Recently Added” They’re using the masonry trick to encourage horizontal scrolling, just like Pinterest Saves having to use valuable screen space for Next/Prev buttons Same trick used w/ Recently Added - “Ooohh, what’s new??” Opportunities Really wish I could long-press to see clips or highlights of the shows - I’m a cynical millennial, I don’t trust the marketing posters ;) Lots of horizontal scrolling is tiring - it’s easier to vertically scroll more frequently
  8. Bam, content! One touch is all I need to start getting recommendations. Although minimalist, everything this is here is personalized - My List, then Top Picks for You Interesting, why does it change from 1st to 3rd person labelling? Then passive voice - “Recently Added” They’re using the masonry trick to encourage horizontal scrolling, just like Pinterest Saves having to use valuable screen space for Next/Prev buttons Same trick used w/ Recently Added - “Ooohh, what’s new??” Opportunities Really wish I could long-press to see clips or highlights of the shows - I’m a cynical millennial, I don’t trust the marketing posters ;) Lots of horizontal scrolling is tiring - it’s easier to vertically scroll more frequently
  9. Bam, content! One touch is all I need to start getting recommendations. Although minimalist, everything this is here is personalized - My List, then Top Picks for You Interesting, why does it change from 1st to 3rd person labelling? Then passive voice - “Recently Added” They’re using the masonry trick to encourage horizontal scrolling, just like Pinterest Saves having to use valuable screen space for Next/Prev buttons Same trick used w/ Recently Added - “Ooohh, what’s new??” Opportunities Really wish I could long-press to see clips or highlights of the shows - I’m a cynical millennial, I don’t trust the marketing posters ;) Lots of horizontal scrolling is tiring - it’s easier to vertically scroll more frequently
  10. Bam, content! One touch is all I need to start getting recommendations. Although minimalist, everything this is here is personalized - My List, then Top Picks for You Interesting, why does it change from 1st to 3rd person labelling? Then passive voice - “Recently Added” They’re using the masonry trick to encourage horizontal scrolling, just like Pinterest Saves having to use valuable screen space for Next/Prev buttons Same trick used w/ Recently Added - “Ooohh, what’s new??” Opportunities Really wish I could long-press to see clips or highlights of the shows - I’m a cynical millennial, I don’t trust the marketing posters ;) Lots of horizontal scrolling is tiring - it’s easier to vertically scroll more frequently
  11. Bam, content! One touch is all I need to start getting recommendations. Although minimalist, everything this is here is personalized - My List, then Top Picks for You Interesting, why does it change from 1st to 3rd person labelling? Then passive voice - “Recently Added” They’re using the masonry trick to encourage horizontal scrolling, just like Pinterest Saves having to use valuable screen space for Next/Prev buttons Same trick used w/ Recently Added - “Ooohh, what’s new??” Opportunities Really wish I could long-press to see clips or highlights of the shows - I’m a cynical millennial, I don’t trust the marketing posters ;) Lots of horizontal scrolling is tiring - it’s easier to vertically scroll more frequently
  12. I feel like I need me some HoC (need to get caught up before Season 5 comes out next month!) https://variety.com/2017/tv/news/house-of-cards-season-5-premiere-may-30-1201964931/ Notice how all personalization is stripped away now - the only thing they really want you to do is play the damn video, or take some other action Same cutoff trick used for episode listings, although header is the only visual
  13. I feel like I need me some HoC (need to get caught up before Season 5 comes out next month!) https://variety.com/2017/tv/news/house-of-cards-season-5-premiere-may-30-1201964931/ Notice how all personalization is stripped away now - the only thing they really want you to do is play the damn video, or take some other action Same cutoff trick used for episode listings, although header is the only visual
  14. I feel like I need me some HoC (need to get caught up before Season 5 comes out next month!) https://variety.com/2017/tv/news/house-of-cards-season-5-premiere-may-30-1201964931/ Notice how all personalization is stripped away now - the only thing they really want you to do is play the damn video, or take some other action Same cutoff trick used for episode listings, although header is the only visual
  15. This interface is all business - again, all personalization is stripped away, leaving only functional elements Famous salesman saying “Don’t sell past the close”
  16. This interface is all business - again, all personalization is stripped away, leaving only functional elements Famous salesman saying “Don’t sell past the close”a
  17. The “post-play experience” - hook ‘em while the ciffhanger sets in, and the credits are still rolling Encourages bingewatching
  18. The “post-play experience” - hook ‘em while the ciffhanger sets in, and the credits are still rolling Encourages “just one more episode” bingewatching
  19. Personalization again (although not as much as Netflix) OMG, did they seriously leave this precious mobile screen space wide open?? Oh, wait… I need to add more stuff to my “Watchlist”, I guess? What’s exactly is a watchlist, btw? I can take a guess, but would be nice to know, as a new user Ok, lemme add something… Oooh, I’ve heard Rick & Morty’s good, let’s add that
  20. Personalization again (although not as much as Netflix) OMG, did they seriously leave this precious mobile screen space wide open?? Oh, wait… I need to add more stuff to my “Watchlist”, I guess? What’s exactly is a watchlist, btw? I can take a guess, but would be nice to know, as a new user Ok, lemme add something… Oooh, I’ve heard Rick & Morty’s good, let’s add that
  21. Personalization again (although not as much as Netflix) OMG, did they seriously leave this precious mobile screen space wide open?? Oh, wait… I need to add more stuff to my “Watchlist”, I guess? What’s exactly is a watchlist, btw? I can take a guess, but would be nice to know, as a new user Ok, lemme add something… Oooh, I’ve heard Rick & Morty’s good, let’s add that
  22. I’ll just press the “Add” button… wait, where is it? How do I add to my watchlist? I guess “Details”?
  23. I’ll just press the “Add” button… wait, where is it? How do I add to my watchlist? I guess “Details”?
  24. I’ll just press the “Add” button… wait, where is it? How do I add to my watchlist? I guess “Details”?
  25. Aaaand back to the top - oh, wait, the top recommended show has already updated, after adding just one show! Impressive real-time personalization I checked, and Netflix doesn’t do this Let’s try Community, I’ve heard good things about that show
  26. Aaaand back to the top - oh, wait, the top recommended show has already updated, after adding just one show! Impressive real-time personalization I checked, and Netflix doesn’t do this Let’s try Community, I’ve heard good things about that show
  27. Aaaand back to the top - oh, wait, the top recommended show has already updated, after adding just one show! Impressive real-time personalization I checked, and Netflix doesn’t do this Let’s try Community, I’ve heard good things about that show
  28. Aaaand back to the top - oh, wait, the top recommended show has already updated, after adding just one show! Impressive real-time personalization I checked, and Netflix doesn’t do this Let’s try Community, I’ve heard good things about that show
  29. Aaaand back to the top - oh, wait, the top recommended show has already updated, after adding just one show! Impressive real-time personalization I checked, and Netflix doesn’t do this Let’s try Community, I’ve heard good things about that show
  30. Seems like a bit of wasted space up top, esp. b/c there’s no description of the show - have to click on “Details” to see it This “Start Watching” tile doesn’t really show off the image underneath well - distracting? This should be the whole point of the screen, right? Same mosaic tile tricks being used here Ok, I’m game - let’s play it!
  31. Seems like a bit of wasted space up top, esp. b/c there’s no description of the show - have to click on “Details” to see it This “Start Watching” tile doesn’t really show off the image underneath well - distracting? This should be the whole point of the screen, right? Same mosaic tile tricks being used here Ok, I’m game - let’s play it!
  32. Just like Netflix, it’s just the facts ma’am - only what absolutely needs to be there in the player Kinda weird that there’s a share button here Anyways, let’s see how they’ll keep me engaged
  33. Whoa, I had to wait through 3 back-to-back ads, plus all the show credits before they showed the post-play experience & autoplaying the next episode This could be a big opportunity for retaining viewers Interesting that the content they want me to watch is receded to the background, yet the content I just watched is the most prominent item on the screen… [chinstroke emoji] Opportunities Fix the play button! The overlay thing simply obscures the episode thumbnail & makes the CTA button less noticeable Post-Play Experience could emphasize new content more than old
  34. Whoa, I had to wait through 3 back-to-back ads, plus all the show credits before they showed the post-play experience & autoplaying the next episode This could be a big opportunity for retaining viewers Interesting that the content they want me to watch is receded to the background, yet the content I just watched is the most prominent item on the screen… [chinstroke emoji] Opportunities Fix the play button! The overlay thing simply obscures the episode thumbnail & makes the CTA button less noticeable Post-Play Experience could emphasize new content more than old
  35. Whoa, I had to wait through 3 back-to-back ads, plus all the show credits before they showed the post-play experience & autoplaying the next episode This could be a big opportunity for retaining viewers Interesting that the content they want me to watch is receded to the background, yet the content I just watched is the most prominent item on the screen… [chinstroke emoji] Opportunities Fix the play button! The overlay thing simply obscures the episode thumbnail & makes the CTA button less noticeable Post-Play Experience could emphasize new content more than old
  36. Big, bold imagery Interesting that show posters are a different ratio than movies - wonder if that’s intentional signaling to users Not using the mosaic technique - could be missing out there Hamburger menu in the top-left corner - wait a second...
  37. Big, bold imagery Interesting that show posters are a different ratio than movies - wonder if that’s intentional signaling to users Not using the mosaic technique - could be missing out there Hamburger menu in the top-left corner - wait a second...
  38. Big, bold imagery Interesting that show posters are a different ratio than movies - wonder if that’s intentional signaling to users Not using the mosaic technique - could be missing out there Hamburger menu in the top-left corner - wait a second...
  39. Big, bold imagery Interesting that show posters are a different ratio than movies - wonder if that’s intentional signaling to users Not using the mosaic technique - could be missing out there Hamburger menu in the top-left corner - wait a second...
  40. It’s a conspiracy! [Scream emoji] [Hamburglar]
  41. It’s a conspiracy! [Scream emoji] [Hamburglar]
  42. Anyway, not much apparent personalization to the user, although if I add a new movie to my watchlist...
  43. It does appear to do real-time personalization (Goliath & Infiltrator)
  44. Nothing says “Let’s do this” like a giant green button ;) Interesting that there’s literally no overall description of the show! Social proof crammed in there, from other shoppers & IMDB for credibility Pretty bare-bones UI here - perhaps another example of not “selling past the close”?
  45. Nothing says “Let’s do this” like a giant green button ;) Interesting that there’s literally no overall description of the show! Social proof crammed in there, from other shoppers & IMDB for credibility Pretty bare-bones UI here - perhaps another example of not “selling past the close”?
  46. Nothing says “Let’s do this” like a giant green button ;) Interesting that there’s literally no overall description of the show! Social proof crammed in there, from other shoppers & IMDB for credibility Pretty bare-bones UI here - perhaps another example of not “selling past the close”?
  47. Nothing says “Let’s do this” like a giant green button ;) Interesting that there’s literally no overall description of the show! Social proof crammed in there, from other shoppers & IMDB for credibility Pretty bare-bones UI here - perhaps another example of not “selling past the close”?
  48. I take it all back - whoa, there’s a ton of content here - would’ve completely missed it, if I hadn’t scrolled past all the episodes Great use of content partnership w/ IMDB (fun fact, it’s the oldest database-driven websites on the internet!) The social proof is strong with this one - reviews, IMDB scores, trivia, and more
  49. I take it all back - whoa, there’s a ton of content here - would’ve completely missed it, if I hadn’t scrolled past all the episodes Great use of content partnership w/ IMDB (fun fact, it’s the oldest database-driven websites on the internet!) The social proof is strong with this one - reviews, IMDB scores, trivia, and more
  50. I take it all back - whoa, there’s a ton of content here - would’ve completely missed it, if I hadn’t scrolled past all the episodes Great use of content partnership w/ IMDB (fun fact, it’s the oldest database-driven websites on the internet!) The social proof is strong with this one - reviews, IMDB scores, trivia, and more
  51. I take it all back - whoa, there’s a ton of content here - would’ve completely missed it, if I hadn’t scrolled past all the episodes Great use of content partnership w/ IMDB (fun fact, it’s the oldest database-driven websites on the internet!) The social proof is strong with this one - reviews, IMDB scores, trivia, and more
  52. I take it all back - whoa, there’s a ton of content here - would’ve completely missed it, if I hadn’t scrolled past all the episodes Great use of content partnership w/ IMDB (fun fact, it’s the oldest database-driven websites on the internet!) The social proof is strong with this one - reviews, IMDB scores, trivia, and more
  53. Whoa, really busy player interface - wonder why all that info about the actors is there...
  54. Whoa, really busy player interface - wonder why all that info about the actors is there...
  55. Oh, ok, they’ve added tons of extra content in here! Pretty genius engagement play through content partnership! Keep user in the app, even during those “Where do I know her from??” moments - super sneaky, Amazon! Alright let’s see the post-play experience...
  56. Oh, ok, they’ve added tons of extra content in here! Pretty genius engagement play through content partnership! Keep user in the app, even during those “Where do I know her from??” moments - super sneaky, Amazon! Alright let’s see the post-play experience...
  57. Damn, they waste no time - again, had to wait till the credits finished, but as soon as the video was done, there’s that big green button again Granted, this was for an episodic show - let’s see what they do at the end of a movie...
  58. Damn, they waste no time - again, had to wait till the credits finished, but as soon as the video was done, there’s that big green button again Granted, this was for an episodic show - let’s see what they do at the end of a movie...
  59. I tried 3 other movies, and they all just dump the user back on the info page - no recommendations, no autoplay, etc. Opportunities This could be a huge retention dropoff point for Amazon
  60. I tried 3 other movies, and they all just dump the user back on the info page - no recommendations, no autoplay, etc. Opportunities This could be a huge retention dropoff point for Amazon