E-Business Suite users now have the opportunity to gain a real insight into not only what goes on inside their organisation, but what their customers, prospects and even competitors are thinking about them.

2. WHAT IS BIG DATA?
• Raw data is often useless
without the ability to interpret
• Relational data is used within
organisations to help them
make informed choices
• What about data outside the
organisation?

3. WHAT IS BIG DATA?
• Product reviews, social
comments, public
announcements and news
• We already use the ERP
information to identify that
sales have dropped - but we
could use the social data to
identify exactly WHY the sales
have dropped

4. WHAT IS BIG DATA?
Maybe it's because:
•
•
•
•
•
People are putting out bad product reviews
There's a new product we weren't aware of
A competitor is selling the same product
cheaper
Somebody is offering customers a better
service
Brand awareness is low

5. BIG DATA: IMPLEMENTATION
• All information in one place
• Dashboards tell us when sales
have dropped, then into
product reviews and feedback
• Reduce resources on market
research

6. BIG DATA: IMPLEMENTATION
•
Largely unstructured data
•
Doesn't lend itself to being
analysed by traditional relational
methods
•
A mechanism is needed to allow
access to unstructured data, and
for it to be interpreted and
available alongside ERP data

7. BIG DATA: IMPLEMENTATION
•
•
•
•
Two primary tools
Apache Hadoop
Oracle Big Data Appliance
‘Big data’ analytics tools
required to interpret

8. BIG DATA: IMPLEMENTATION

9. BIG DATA: TAKEAWAY
E-Business Suite users now have
the opportunity to really get
under the covers and gain a real
insight in to not only what goes
on inside their organisation but
what their customers, potential
customers and even competitors
are thinking about them – and
why.