1. Advanced Blog Training – March 2012
Ethical Link Building For Your Company Website
David Foreman, Owner - dave@interactivelimited.com
Anya Ciecierski, Manager - anya@interactivelimited.com

2. What Are Back Links? And Why
Your Site Needs Them
1. Backlinks are hyper text links from external
sites, or blogs on a subdomain that link
into your site
2. Backlinks come from blog posts,
directories, forums, comments, tweets etc.
3. Backlinks drive traffic and raise search
engine rankings.
4. “Unethical” back-linking practices can get
your site penalized.
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3. Examples of Back Links:
Links From Blogs
Links From Directories
Links From Comments

4. More Examples of Back Links:
Links From Your Own Blog
Links From Social Media
and From Profiles
Links From Press Releases
(be sure to use anchor text)

5. More Examples of Back Links:
Ask For Links From:
• Your Webmaster
• Microsoft Case Studies
• Charities your company contributes to
• Banner ads that you buy and convert to text
• Links from affiliated business, ISVs &
Parent Companies

6. How To See Your Site’s Backlinks
(And Spy On Your Competitor’s Backlinks)
1. Sign Up for a 30 Day Free Trial of
OpenSiteExplorer.com by signing up
for a Pro Membership of SEOMoz
2. This blog post shows you how to use
Majestic SEO backlink tracker for
free...
http://blog.majesticseo.com/general/what-majesticseo-gives-you-for-
free/

7. Using Open Site Explorer:
http://www.seomoz.org/webinars/using-open-site-explorer-to-uncover-new-marketing-opportunities

8. Avoid These Link Tactics
• Paid links on unrelated sites
• Spammy link directories,
• Link networks or link farms
• Excessive use of any one technique like comment spam,
forum spam etc.
• BUT -Don’t worry if you see unknown spammy back-links
in your OpenSiteExplorer or MajesticSEO Reports
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9. Building Backlinks is Vewy Twicky
Backlink building is difficult to do correctly
and it gets harder every year. If you want to
learn how to do it hire a top notch SEO who
will teach your staff.
In most cases you will be better off hiring a
firm to build your backlinks for you but you
want to be very careful to use a company
that builds only high quality links.
Low quality links do help but they are not
worth spending a lot of money or time on.
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10. Want to more info about getting high
search engine rankings?
Contact:
Anya Ciecierski
anya@erpsoftwareblog.com
Phone: 860-307-6804
David Foreman
dave@interactivetlimited.com
Phone: 888-800-0999