David Sayed
Silverlight Media Marketing
Microsoft Corporation
Limited content
selection
Watching TV is a
single task
One device
Paid for by
advertising,
subscription or
license fee
Enormous
amount of
content
Do other
things while
watching TV
Many devices:
TV, computer,
phone, …
Different
business
models
Connected TV Set Top Box Computer Game Console Media Player Phone Slate
Microsoft Media Delivery Technologies and Solution...
Content Creator Content Owner Content Distributor Retailer
IIS Media Services Silverlight PlayReady Expression Encoder
Con...
Live VOD
Live VOD
Simulcast
News
Sports
Free or Ad-Supported
Freemium
Premium (PPV, Subscription)
Catch-up Service
Download-to-Own
...
谢谢
david.sayed@microsoft.com
Internet Strategies Forum 2010 - Microsoft Media Platform
Internet Strategies Forum 2010 - Microsoft Media Platform
Internet Strategies Forum 2010 - Microsoft Media Platform
Internet Strategies Forum 2010 - Microsoft Media Platform
Internet Strategies Forum 2010 - Microsoft Media Platform
Internet Strategies Forum 2010 - Microsoft Media Platform
Internet Strategies Forum 2010 - Microsoft Media Platform
Internet Strategies Forum 2010 - Microsoft Media Platform
Internet Strategies Forum 2010 - Microsoft Media Platform
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Internet Strategies Forum 2010 - Microsoft Media Platform

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Presentation from Chinacache's Internet Strategies Forum 2010.
For demos, visit http://www.microsoft.com/mediaplatform

Published in: Technology, Business
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Internet Strategies Forum 2010 - Microsoft Media Platform

  1. 1. David Sayed Silverlight Media Marketing Microsoft Corporation
  2. 2. Limited content selection Watching TV is a single task One device Paid for by advertising, subscription or license fee
  3. 3. Enormous amount of content Do other things while watching TV Many devices: TV, computer, phone, … Different business models
  4. 4. Connected TV Set Top Box Computer Game Console Media Player Phone Slate Microsoft Media Delivery Technologies and Solutions Content Creator Content Owner Content Distributor Retailer
  5. 5. Content Creator Content Owner Content Distributor Retailer IIS Media Services Silverlight PlayReady Expression Encoder Connected TV Set Top Box Computer Game Console Media Player Phone Slate Mediaroom
  6. 6. Live VOD
  7. 7. Live VOD Simulcast News Sports Free or Ad-Supported Freemium Premium (PPV, Subscription) Catch-up Service Download-to-Own Download-to-Rent Client features: DVR, multi-cam, closed-captions, multi-audio tracks, markers, interactivity Content features: on-line/off-line content protection, analytics, ad-insertion, metadata Multi-platform support: Windows, Mac, Windows Phone 7, STB, Apple iOS (through HTML5)
  8. 8. 谢谢 david.sayed@microsoft.com

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