Presentation from Chinacache's Internet Strategies Forum 2010. For demos, visit http://www.microsoft.com/mediaplatform

1. David Sayed
Silverlight Media Marketing
Microsoft Corporation

3. Limited content
selection
Watching TV is a
single task
One device
Paid for by
advertising,
subscription or
license fee

4. Enormous
amount of
content
Do other
things while
watching TV
Many devices:
TV, computer,
phone, …
Different
business
models

6. Connected TV Set Top Box Computer Game Console Media Player Phone Slate
Microsoft Media Delivery Technologies and Solutions
Content Creator Content Owner Content Distributor Retailer

7. Content Creator Content Owner Content Distributor Retailer
IIS Media Services Silverlight PlayReady Expression Encoder
Connected TV Set Top Box Computer Game Console Media Player Phone Slate
Mediaroom

9. Live VOD

10. Live VOD
Simulcast
News
Sports
Free or Ad-Supported
Freemium
Premium (PPV, Subscription)
Catch-up Service
Download-to-Own
Download-to-Rent
Client features: DVR, multi-cam, closed-captions, multi-audio tracks, markers, interactivity
Content features: on-line/off-line content protection, analytics, ad-insertion, metadata
Multi-platform support: Windows, Mac, Windows Phone 7, STB, Apple iOS (through HTML5)

17. 谢谢
david.sayed@microsoft.com