Step-by-step guide on how to use LinkedIn for social media marketing for your business.

2. With over 380 million registered users, LinkedIn is one the
largest professional networks in the world.
LinkedIn increases engagement, provides a platform to
share news and company updates.
Connect with industry professionals and potential
customers through LinkedIn.
Optimize your company and personal page to engage with
target audience.
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3. Share Brilliant Content on Social Media with DrumUp!

4.  Make your LinkedIn company page interesting by posting regular updates and
blog pieces.
 Save time and use social media management tools to post content consistently.
 DrumUp helps in finding content that is relevant to your business and schedules
weekly posts for publishing on the company page.
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5.  Involve your colleagues and employees in optimizing and promoting your
LinkedIn page.
 Start conversations with your colleagues and employees on the page to make it
more engaging.
 Encourage employees to add a link to the company’s LinkedIn page in their
personal email signatures.
 A ‘LinkedIn Follow button’ can be incorporated by the design team on the
company’s website and blog.
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6.  Create a group on LinkedIn which is related to your particular field.
 Make an open forum and start discussions. Get opinions, suggestions and hear out
concerns of your customers.
 Join other communities and groups relevant to your business. It gives you the
opportunity to listen to your target audience and offer solutions.
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7.  Having a complete LinkedIn profile is non-negotiable if you wish to create a good
impression.
 Make sure the customers are able to comprehend what the company does and the
products and services it offers.
 Ensure that your summary is short and crisp and addresses the pain points of your
customers .
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8. ThankYou!
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