LOAC 2016 Digital Spending Channels

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David Prizer

Where did 2015 digital spending land by media category?

Marketing

Tomorrow’s Media, Understood Today
A Peek at the Future
Local Media in 2016
And Beyond
LOAC2016 Presentation
February 29, 2016

© Borrell 2016. ALL RIGHTS RESERVED. 1
Newspapers Dominating Digital
Avg. Digital Sales by Medium, by Mkt Size

© Borrell 2016. ALL RIGHTS RESERVED. 2
Smaller Markets Less Competitive
Number of Entities Selling Digital Advertising

3
Undivided Attention Pays Off
How $48 Billion in Local Digital Advertising Was Shared in 2015
© Borrell 2016. ALL RIGHTS RESERVED.

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