Scaling Content Marketing With Social Selling: Your Voice, Multiplied By 100!
How do you amplify your voice on social media? How do you find prospects on social media? How do you nurture those prospects with relevant content?
How do you create new advocates and ambassadors and multiply the impact of your content marketing...without just pouring money into your paid media campaigns?
It turns out that there are people all around you who are willing to help you scale your social media program. You just need the right tools to activate them.
14. The Selfish Reason:
Everyone wants to look good on
social media – especially in front
of clients, partners, and even their
next employer, and they’re happy
to let you help them.
20. When you collect and package
your content, you can be sure to
add brand friendly messages as
well as images and hashtags.
And you can make sure it’s
connected to your broader
strategy and themes.
22. If social media isn’t your job,
then you probably don’t have a
ton of time to find, edit and
publish great content.
You need one-touch tools that
work from your email or mobile.
24. …and make it easy to share across
multiple social networks
25. While you should provide draft
messages for your team to
share, there’s nothing wrong
with them adding their own
voice and POV (provided they
represent the brand
appropriately).