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Introduction
 Nokia: smartphones



 Quarterly figures:       1st quarter 2012
                           1st quarter 2011
                           causes
 Evolution of the share

 Prospects 2012
In general
 Sales by geographic area
Smartphone
 Lumia




 Windows 7




 Error in operating system!
Figures
 Profit warning
    11th of April 2012
1st quarter 2012
Consolidated Income Statements , EUR million
                               1-3-2011        1-3-2012
Net sales                      10.399           7.354
Gross profit                    3.091           2.034
Operating loss                   403            -1.470
Loss                             231            -1.572
Causes
 Smartphones:
    Lumia


 Competition:
    Apple
    Android


 External circumstances
    consumer demand
    losing ground
Comparison 1st quarter 2011
NOKIA personnel by geographic area
                        31.12.11     %     31.03.12
Europe                  49.255       -11   47.812
Middle-East & Africa    5.062        -3     4.641
Greater China           22.568       -6    22.292
Asia-Pacific            29.595       -2    28.163
North-America           8.443        -5     8.181
Latin-America           15.127       -25   11.059
Total                  130.050       -7    122.148
Comparison 1st quarter 2011
NOKIA net sales by geographic area, EUR million
                         31.12.11            %     31.03.12
Europe                    3.158              -25    2.359
Middle-East & Africa      1.401              -28    1.013
Greater China            2.220               -65     787
Asia-Pacific             2.308               -21    1.827
North-America              367               21      445
Latin-America             945                -2      923
Total                    10.399              -29    7.354
Prospects for 2012
 Nokia – Microsoft:
   Windows 7
   Tablet



 Selling mobile patents



 Cuts in budget
Evolution of the share
 Loss of 6%
 Lowest rate in the last 15 years
Conclusion
 Difficult year



 Missed the smartphone train



 Challenge: nr 1 again on telecom market

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Nokia

  • 1.
  • 2. Introduction  Nokia: smartphones  Quarterly figures: 1st quarter 2012 1st quarter 2011 causes  Evolution of the share  Prospects 2012
  • 3. In general  Sales by geographic area
  • 4. Smartphone  Lumia  Windows 7  Error in operating system!
  • 5. Figures  Profit warning  11th of April 2012
  • 6. 1st quarter 2012 Consolidated Income Statements , EUR million 1-3-2011 1-3-2012 Net sales 10.399 7.354 Gross profit 3.091 2.034 Operating loss 403 -1.470 Loss 231 -1.572
  • 7. Causes  Smartphones:  Lumia  Competition:  Apple  Android  External circumstances  consumer demand  losing ground
  • 8. Comparison 1st quarter 2011 NOKIA personnel by geographic area 31.12.11 % 31.03.12 Europe 49.255 -11 47.812 Middle-East & Africa 5.062 -3 4.641 Greater China 22.568 -6 22.292 Asia-Pacific 29.595 -2 28.163 North-America 8.443 -5 8.181 Latin-America 15.127 -25 11.059 Total 130.050 -7 122.148
  • 9. Comparison 1st quarter 2011 NOKIA net sales by geographic area, EUR million 31.12.11 % 31.03.12 Europe 3.158 -25 2.359 Middle-East & Africa 1.401 -28 1.013 Greater China 2.220 -65 787 Asia-Pacific 2.308 -21 1.827 North-America 367 21 445 Latin-America 945 -2 923 Total 10.399 -29 7.354
  • 10. Prospects for 2012  Nokia – Microsoft:  Windows 7  Tablet  Selling mobile patents  Cuts in budget
  • 11. Evolution of the share  Loss of 6%  Lowest rate in the last 15 years
  • 12. Conclusion  Difficult year  Missed the smartphone train  Challenge: nr 1 again on telecom market