MotorCity Casino Hotel is Detroit's most innovative entertainment venue, featuring the crown jewel of the city's skyline. The casino hotel is committed to creating buzz and extending its reach to attract visitors while achieving a high level of success. It aims to attract customers during Detroit's busy playoff season.
Objective: Attract Visitors all over the Metro Detroit, Windsor, area as well as other Michiganders to spend an hour, day weekend, week at Motor City Casino. We want to instill in these people's minds that Motor City Casino is worth the drive and to make it a habit of visiting.
2901 Grand River Ave. Detroit, MI Detroit’s most innovative entertainment venue featuring the crown jewel of the city’s skyline. With world-class luxury hotel accommodations, spa facilities, fine dining, live performance venues, high-energy gaming and the city’s most exclusive ultra-lounge, you’ll find your kind of entertainment at the new MotorCity Casino Hotel. Our 67,000 square foot state-of-the-art meeting and conference facilities will take your meetings and social events to a whole new level.
Motor City Casino is locally owned and operated and is dedicated to the city of Detroit. Motor City wants to kepp the city alive and bring people back downtown. Committed to Detroit As an involved community partner, MotorCity Casino Hotel is dedicated to the city of Detroit. As an actively engaged civic partner, the casino’s associates, management, and ownership contribute to the Metro Detroit community in countless ways.
Where are We Going to Target and How is This Objective Going to Be Solved? We are going to promote Motor City Casino through print ads at major Detroit Sporting Events because of their close location to Motor City Casino- besides the Palace of Auburn Hills- through the Lions, Tigers, Pistons, and Red Wings. By having Motor City being promoted through the sporting events it is going to be targeting the right audience, one that enjoys spending money and having a great time all the while supporting their city.
Amenities Dining- 6 restaurants to chose from ranging from a quick stop at the Grand River Deli to a romantic night our at Iridescence pictured above Spa-over 15 different spa treatments, manicures, pedicures, facials, massages including couples massage. Fitness Center- available 24/7 to the hotel’s guests Gaming-Motor City Casino Hotel has it’s own gaming floor including 57 game table options
Social Media-first off we are going to launch a Twitter account for Motor City Casino (@MotorCityCasino) Through this account we are going to send out information and links to various things such as room rates and dinner specials. We are also going to tweet about upcoming events that are noteworthy. We also would like to collaborate with the Detroit Sports Twitter accounts and promote each other. PR: Contact local athletic clubs and be published in the monthly newsletters such as the BAC, DAC, Windsor Athletic Club, and Oakland Hills to name a few. Also major Detroit newspapers such as the Detroit Free Press. The tweets as well as the news articles we want to be linked to one another and prompt readers to follow Motor City Casino on Twitter as well as the Twitter account linking followers to a news article.
Facebook Ads: Will appear due to people "liking" any Detroit sports teams, poker, gambling, cards, spa, Detroit etc. We are not going to have a Facebook page as of now for Motor City so that we do not detract from the Twitter account.
To measure this success we will use Google Analytics to track keyword usage and traffic to Motor City's website. Besides Google overall measure the increase in sales for various venues based on the promotion for the month.
Slide 10-The timeline of this campaign is startup is going to be during the Stanley Cup Playoffs, one of the most exciting time in Detroit due to our amazing hockey team. During the summer there are also Tigers games that can give this campaign a good start up.
