presentation of Cap et Cime PR

1. Influence & emergence
PR Agency
Paris • Geneva
&
The Agency
Cap & Cime works alongside its clients in the conception and the implementation of
communication strategies.
Pragmatic objectives:
• Ensure a presence among the different audience: institutional actors, media, business partners
• Promote their activities and achievements
• Raise the profile of the companies
• Anticipate and manage crisis situations…
A global approach, towards both direct targets and opinion leaders, to raise the profile of
its clients.
Cap & Cime is about communication experts who have gathered their competencies and
experiences to develop an independent and multi-specialist agency with a team of 15 consultants.
Dominique Mine Managing Director
As an expert in the field of management, marketing and distribution, he sees press relations as a means
of brand development.
Frédérique Allard Associate Director
Thanks to her knowledge of communication, she is able to meet the requirements and constraints from
major companies, but also from smaller companies and public institutions. She is also a lecturer in the
ISCOM school and the Information, Press & Communication Association’s treasurer.
www.capetcime.fr

2. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
Cap & Cime is organized in two departments and benefits from a renowned expertise in the following
main sectors:
Lifestyle Department Corporate Department
• Culture & Tourism • Real estate, finance, insurance & human resources
• Food, Drink & Retail • Industry, construction, transport & telephony
• Luxury • Research & sustainable development
• Trade shows
An international presence
• A network of agencies: FMCG, corresponding agencies in particular in London, Frankfurt
and Brussels...
• Clients in France, Great Britain, Belgium, Switzerland, Germany, Italy, Portugal, Sweden,
Spain.
• A multilingual team: French, English, Spanish, German.
A member of several associations
• Syntec-RP
• Construction Journalists Association (AJC)
• Professional Association of Gastronomy and Wine Reporters (APCIG)
• Press and Golf Association (APG)
• Information, Press & Communication Association (IP&C)
• International Public Relations Association (IPRA)
• Growing and Independent Human-sized Companies (ETHIC)
www.capetcime.fr

3. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
Domains of expertise
Strategic and operational consulting
Cap & Cime builds consistent influence strategies for all its clients. Those strategies are
based on careful attention and analysis of each company and institution’s issues in order to
define the frame, content and consistency of all given messages. They result in action
recommendations.
• Image analysis
• Audit
• Positioning
• Crisis management
• Risk analysis and anticipation
• Management of crisis situation
• Media-training
• Influence consulting
• Public affairs
• Management of crisis situation
• Media-training
Media Communication
Media is an influential information intermediary toward your different audience. As a result, press
relations are definitely a separate strategy in the communication.
Our mission: create exposure in the media and arouse interest from journalists by bringing
their needs for information into line with the company’s messages.
Relying on 25 years of relations with the media, Cap & Cime brings its expertise to build your
press relations strategy and help you implement it.
Objective: build lasting relations with the key-journalists in your field.
• Corporate
• Products/services
• Business-to-Business
• Financial communication
www.capetcime.fr

4. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
Web Communication
In a world always more and more connected, Cap & Cime helps its clients define their digital
strategy and their e-reputation management.
From designing a website to community management and online press relations, Cap & Cime
adapts its clients’ communication to the needs of the digital age and to Internet users’
expectations.
• Websites
• Website design
• Content editorial and management
• Podcast production
• Web 2.0
• Benchmark
• Online presence strategy
• e-reputation, e-influence
Publishing
Creative and responsive, Cap & Cime designs a lot of internal and external editorial projects
– corporate, financial and marketing – adjusted to its clients’ needs.
Cap & Cime manages each project in its entirety whatever the type of document.
Missions: Achievements:
• Editorial consulting • Annual reports
• Copywriting • Company magazines (internal/ external)
• Graphic design and consulting • Institutional and product brochures
• Project management • Invitations
• Technical consulting and production • Greeting cards
follow-up • Press kits
• Logo creation…
www.capetcime.fr

5. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
&
Events
Cap & Cime advises and helps companies design and organize events toward a targeted audience
always respecting their objectives and budget. A rigorous implementation, creativity and
conviviality are requirements that guide each of our achievements in order to make each event
truly memorable. Cap & Cime coordinates all of the activities whatever the event.
Missions:
• Definition of the event’s topics and common thread
• Art direction
• Organization management
• Logistics coordination…
Achievements:
• Theme days and evenings
• Annual shareholder meetings
• Corporate anniversaries
• In-company seminars / incentives
• Research for ‘speaking opportunities’
• Networking
www.capetcime.fr

6. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
Lifestyle
Architecture, design, culture & events
Beauty, well-being & health

7. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
Mass consumption, foodservice & retail

8. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
Luxury, watches, fashion & lifestyle
Trade shows and collectives

9. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
Tourism, hotels and restaurants
Wine & spirits

10. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
Corporate
Finance, insurance, human resources & services
Foundations, associations & federations
Real estate & land settlement

11. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
Industry, transport, construction & telephony
Research & sustainable development

12. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
The Team
Catherine Bastien-Ventura
A science graduate with a Masters in environmental management, Catherine has led many environmental and
development consultancy projects for both public and private sector clients. Having applied her expertise to the
Ministry of Ecology since 2006, Catherine has worked within the scientific ‘Environment and sustainable
development” department, in the CNRS. There she has initiated and developed interdisciplinary research on environmental
themes for sustainable development. She has coordinated a scientific cooperation program with the Science Academy of China
in the environmental field. She operates as an external consultant.
Dominique Bertin-Mourot
A graduate from IFP (French Press Institute) in Paris, Dominique joined Cap & Cime in 2010 with a
20-year experience in Corporate and Financial communication developed for industrial companies or
holdings including Plastic Omnium and Burelle SA… She also has an in-depth understanding of the
challenges related to sustainable development. She is currently managing key accounts for whom she is in charge of
publishing, audiovisual and event projects both for internal and external targets.
Valérie Canoen
A graduate from l’Ecole des Cadres / ISEA – ITL, Valérie joined Cap & Cime in 2010. With a 20-year
experience in corporate and product communication for major companies in the industrial and
environmental sectors, she benefits from an expertise in publishing, events and press relations. She is
currently in charge of internal communication, publishing and web-animation projects for key accounts.
www.capetcime.fr

13. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
&
Alexandra Davis
A graduate of Corvisart and Beaux Arts, with 10 years of experience in graphic arts, Alexandra
now works for Cap & Cime as the Creation Manager of C&C Edition. Dynamic, original and reactive,
this studio aims at a providing creation adapted to each client’s expectations.
Laurence Delchiaro
Management and edition are Laurence's two preferred domains, with over 20 years of experience as a
journalist and a communications manager within local governments and a professional Federation. Having
graduated from the renowned National Institute of Political Sciences (Sciences Po), she joined Cap & Cime in 2005
as an external consultant, providing us with her expertise in healthcare and institutional communication.
Capucine de Fouquières
An expert by the Court of Appeal in Paris, Capucine has more than 20 years of experience in press
and public relations. Thanks to her privileged access to leading figures and important names in the
media world, she often leads lobbying and brand event operations. She has been successful in
accompanying renowned brands and organizing numerous famous public events.
Marie-Anne Francès
A graduate from Sciences Po in Paris and the ESSEC Business School, Marie-Anne joined Cap & Cime in
2010. With more than 10 years of experience in Brand and Product communication, she used to work as
a consultant at i&e Consultants, and also as a communication manager in the L’Oréal Group and Coca-Cola
France. Marie-Anne now manages BtoB and BtoC communication campaigns, in press relations and events, for French and
international accounts in the environment, retail and tourism industry.
Virginie Hunzinger
A graduate of the Human Sciences University of Strasbourg and EFAP in Lyon, Virginie joined Cap &
Cime corporate department in September 2007. With more than 10 years of experience in B2B
communication for clients in the industry sector and new technologies such as BasWare, Harting
France, Rittal France and the Tripette & Renaud Group, she manages several corporate accounts.
www.capetcime.fr

14. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
&
Hanna Kelner-Szwarc
A graduate from Manchester and Poitiers Universities, Hanna has a specialization in French-British
bilateral communication and the promotion of Britain's image in France, particularly in the trade and
industry sectors. After working for the French daily newspaper Sud Ouest, Hanna worked for the British
Embassy from 1990 to 2003 as the head of the press and public relations unit in the trade department. An
independent consultant, Hanna is in charge of the communication for the Franco-British Chamber of Commerce &
Industry and is actively involved in several non-profit organizations in the culture and medical research fields.
Isaure de Laforcade
A graduate in advertising from the Cité Collégiale (Ottawa, Canada), Isaure joined the Cap & Cime
corporate department in 2010 with more than 9 years of experience in event production (gala
dinners, openings, press conferences, press trips…). Isaure also works along the different
consultants on press relations and publishing projects.
Annabelle Ledoux
A graduate of Sciences Po, Annabelle joined Cap & Cime in May 2006 after 5 years of
communication experience in the institutional sector and the creative universe of design and
architecture. She previously worked for the Birmingham City Council and for well-known brands such
as Vinci and Lancôme. She is in charge of institutional accounts.
www.capetcime.fr

15. Influence & emergence
Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
&
Cécile Moutet
A graduate from the IEA (Institut Européen des Affaires) and with a degree in Marketing from Rouen
Business School, Cécile has more than 10 years of experience in BtoB and BtoC communication,
with an expertise in press relations (coordination for France and Europe), public relations and
publishing. Cécile is in charge of developing new projects, she manages event organization and market research.
She joined Cap & Cime in 2010.
Jennifer Potts
A graduate from the CELSA and the French Press Institute in Paris, Jennifer benefits from more
than 8 years of experience in various fields such as design, corporate, tourism, gastronomy, wine
and culture. Amongst her references: the towns of Saint-Tropez, Montargis and Enghien-les-Bains,
the Côtes de Bordeaux wines, the Lutti chocolates and the Crans Montana Forum.
Duncan McPhie, Directeur Cap & Invest
Working between France and the United Kingdom, Duncan is the Manager of Cap & Invest. Holding
a law degree from the University of Glasgow, a Master’s in European Studies from the London School
of Economics and an MBA from Trinity College in Dublin, he has worked at the highest levels of
business and government in Edinburgh, London and Paris. A highly-qualified lawyer, Duncan has first-class quality
international trade and investment experience. His contacts open many doors to Cap & Invest clients.
www.capetcime.fr

16. Influence & emergence
PR Agency
p Parisi • Genevae n è v e
ar s • g
&
François Robert
A graduate in public law, political sciences and communication, François has developed an exper-
tise in BtoB communication for the industry, construction, transport and public services sectors.
Today, thanks to his competencies in media and public relations, web 2.0, events, publishing, audio-
visual projects, he can set up and operate global communication strategies for French and European accounts.
He joined Cap & Cime in 2010.
Amandine Tudryn
A graduate of the ISIT (a higher education institute in foreign languages) in Paris, Amandine has
more than 2 years of experience in agencies, where she managed food budgets like USA Rice
Federation and Auchan and lifestyle budgets (Aviva kitchen, Arte Espina rugs, etc.). Passionate
about writing and travelling and with experience as a freelance copywriter, Amandine joined Cap & Cime in 2009 as
a consultant alongside Jennifer .
www.capetcime.fr