Future of Educational Publishing Solutions
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Omnipress provides end-to-end educational publishing solutions including content management, digital and print production, ecommerce and fulfillment. Their Knowledge Center content management system allows clients to publish large collections of content online, implement access control and subscriptions, and analyze user activity. Omnipress recommends that clients focus on increasing relevance, revenue and optimizing resources by improving content discoverability, offering bundled subscriptions and analyzing usage data. Their roadmap includes further integrating workflows, improving mobile access and using emerging standards like XML and HTML5.
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Future of Educational Publishing Solutions
- 1. The Future of Educational Publishing
- 2. End to End Educational Publishing Solutions Multiple Solutions - One Vendor - accountable for performance Configurable Solutions - meet specific needs Client Branded products Products/Services Paper and Abstract Management Full Range of Conversion and Page Layout Services Digital and Print Production Knowledge Center - OnLine Content Management System designed for Publishing large collections OnLine Event Communities eCommerce, Fulfillment, Inventory Management How can we serve you? 8/16/2011 2 Confidential Omni Books OnLine
- 3. Why Understanding YourStrategy and Vision is Key Solutions are highly configurable A little to a lot Common Challenges (Relevance, Revenue and Resource) Increase Relevance– more people find your stuff In this Google-ized/Social World Increase Revenue– new revenue models for online content Member and Event Revenues still working? Increase Member Value – better Resource - organized, findable content On-Demand World, Dynamic Content, Individualized Solution focused not Product Focused No one size fits all 8/16/2011 3 Confidential
- 4. Omnipress’s Expanded Knowledge Center Solution Expanded Offering Integration End to end workflow (no finger pointing) Integrated with Clients Branding and User Friendly A true CMS solution designed for publishing Publish large collections of content Upload – 100’s -1000’s of file, MetaData, Customizable “Bundle” Offers Access Control Subscription Management, Download, micro-transactions, eCommerce - At page level, yet findable by search engines Measure Better insights into activity and what is working with the focus to drive action 8/16/2011 4 Confidential
- 5. Access Control - Subscriptions License Individual Multi-User – same user name and password Both: Set Concurrent Users (Customer Service Concern) Automate subscription management with integration with Expanded Offering Institutional License – manual subscription management Doman name (no concurrent users) IP Address (can set concurrent users) 8/16/2011 5 Confidential
- 6. Knowledge CenterTransportation Research Board (TRB) Expanded Offering Conference Knowledge Center 6,000+ files, 100,000 pages PDF, Papers, video recordings (eSessions), DVD Image Sell to 4 types of customer 10,000+ product combinations 52,000 visits 27,000 Unique Visitors 9% from Search Engine (2,500) From 1138 Counties 500,000 Page Views 6 Minute Avg. Visit http://amonline.trb.org/ 8/16/2011 6 Confidential
- 7. Knowledge CenterTransportation Research Board (TRB) Expanded Offering Publication Knowledge Center 4 Volumes, 23 chapters totaling 1188 pages plus frontal material & indexes Sold by Chapter for $20 to $40 to Students and Educators Printed version sells for $220 Next Step Custom offers by Chapter for Courses http://hcm.trb.org/ 8/16/2011 7 Confidential
- 8. Knowledge Center Expanded Offering Conference and Publications Knowledge Center Example Site of 2 Conferences and a Publication http://mps.omnipress.com/ member member123 8/16/2011 8 Confidential
- 9. Web, eBooks, Mobile- Landscape MANY Devices Computer vs Tablet vseReader vs. Phone Delivery Web Browsers Control access - secure Same experience on multiple devices eBooks (ePub, Mobi - from XML) Better “reading” experience Download can be cumbersome …”copy” security issues eStores (Amazon, Barnes and Noble, iTunes) require royalty payments Major Factor - Authoring Process $ Conversation to PDF standard, cost effective, especially complex documents $$$ to HTML more expensive or requires author to use tools $$$$$ future XML, HTML5, ePub3 – improves reader experience Mobile Browser Based vs Apps 8/16/2011 9 Confidential
- 10. Opportunities – Omni’s 2 centsRelevance, Revenue, ResourceContent is Core to the Mission Share content - capture value (Content Strategy) Most content today is PDF – leverage that now Work towards better portability of content (XML) Reduce the number of Silo’s of Content Publications, Conference, Training Manuals, Journals, Webcasts Sell Bundles and Micro-Transactions (iTunes) Improve Discoverability (SEO) – more members/revenue Measure performance (Web Analytics) and adapt 8/16/2011 10 Confidential
- 11. Omnipress Products Roadmap Integration Collection to OnLine to Products – Live Workflow eCommerce – sell subscription, download and physical products from same eStore Mobile Continue to improve, moving fast, be smart Web Analytics Dashboard Metrics to drive actions Evolve to include - XML, HTML5, ePub3 8/16/2011 11 Confidential
Editor's Notes
- Summary of all of Omnipress Products and Services - can be useful to ensure your client and other key decision makers realize what we do.
- Why it’s of value to the organization to have a conversation with all decision makers. Our goal is to help connect our solutions to their strategic objectives thus should help them execute more effectively.
- A summary of where we are evolving our on-line publications products – we call Knowledge Center.Two areas that separate our Knowledge Center CMS solution is the ability to upload large collections of content and access control.We continue to review our ability to help you measure the results of the Knowledge center with the focus on performance and drive actions around the content.
- Access control, at the page level, is the most complex portion of our Knowledge Center to build. Two approaches for eCommerce –1) Client sells on their store and passes user profiles and products they have access to our open REST API. 2) Or our site will manage the eCommerce transitions. This solution works will with creating micro-transations (iTune mobile of selling access to small units – papers, or chapters). Our sytem can create and mange 1,000’s of products and offer pricing based on various roles (member vs non-member, attendee, student, institutional licenses)
- http://amonline.trb.org/Not a “pretty” site designed wise but a great example of a site hold a large about and diverse types of conference content – papers, handouts, recorded sessions). The site stats are amazing. First year, so benchmarks are now being set.100,000 pages of content is exposed to google and other search engines….google now indexes 20,000 of those pages and growing (will grow with use).
- Great example of an on-line publication/manual (not conference content necessarily). Much better look and feel….show them this site and click through to show them the experience.
- http://mps.omnipress.com/ u:member p:member123This is our demo and shows a conference and publication products branded into one central “Publications” page with links to all other content. Can search across ALL content here.
- Four main consumption devices for publications – 1) Computer (laptop) 2) Tablet (iPad, Xoom) 3) eReaders (Kindle, Nook) 4) Phone (most with browser)Two ways most on-line publications are delivered: 1) via the Web or 2) eBooks. 1) The web has a much larger audience and the readers experience and way content is delivered to browsers is similar. Content can be more secure and much more dynamic. Better for research.2) eBooks are growing.. Better experience for cover to cover reading. Distribution can be more challenging and expensive but improving.Major Factor is the authoring process…how content is created and converted for these various devices and delivery methods. PDF is still today the most common and cost effective..especially for multi-author and complex documents. Reading experience good on larger screens – computer, laptop and tablet….not so good on smaller screens. Converting to HTML or XML for delivery to eBooks can be costly, especially the more complex the document. And is required each time your re-publish new material.
- Share/Capture Value – require a strategy on what and how content can be better leverage to capture value for relevance and resources…not just the obvious revenue. Even revenge option require new strategies. – difference consumers and different value.Reduce Silo’s - helpful if you do a little research on customer website to under stand what they name their content Silo’s
- Growing and changing at technology and value can be applied to the distribution of content and creating and capturing of value.