Hashtags convert into traffic. Learn how to automatically turn keywords in blog post titles into hashtags prior to posting to social media.

1. How to Convert Headline Keywords into Hashtags
blog.dlvr.it/2014/08/how-to-quickly-increase-the-popularity-of-your-social-media-posts/
Bill Flitter
Recently, I came across this article on the quintly.com blog, Twitter Hashtag
Analysis: Do People Really Use Them? I was surprised to learn that nearly 60% of
all tweets do not include hashtags.
In a previous blog post, we discussed in-depth the many benefits of hashtags.
What started with Twitter has now spread to Facebook, Google+, Google Search,
and Instagram. The research clearly shows that when hashtags are included in
social media posts, engagement rises. For example, Twitter cites, “Tweets with
hashtags can increase engagement almost 100% (2x) for individuals and 50%
(1.5x) for brands.”
With such a powerful way to share better, and add context and conversation to
your social media posts, why do only 40% of tweets have hashtags?
(2) Tools that Will Automatically Generate Hashtags for Headlines
There are likely many reasons why tweets don’t contain hashtags but the lack of

2. feature-rich tools that add them shouldn’t be one! At dlvr.it, our goal is to provide
our users with a robust set of easy-to-use tools to make content sharing easy and
effective. We created two hands-free methods to include hashtags before the
content reaches your social media feeds. You will find these two features
extremely useful to automatically add hashtags in each social media post.
Tool #1: Find and Replace
This a helpful tool to precisely manage which keywords are turned into hashtags.
‘Find and Replace’ is a great option to use when you are establishing brand
recognition with certain keywords or phrases or wanting to precisely
control the keywords or phrases that are automatically transformed into
hashtags. It quickly creates custom headlines when auto-posting with RSS-to-social.
This feature is located in the Source Editor in your dlvr.it account.
In the example below, I turn any mention of “Small Business” in the title of a blog
post into the hashtag “#SmallBusiness” prior to it reaching the social feed.

3. You can see on the left how the social post appears without Find/Replace. The
image on the right displays how the update will look with a keyword converted to a
hashtag. The outcome of Find and Replace looks and works the same way on
any social network that supports hashtags.

4. Tool #2: Auto-hashtag Placement
This tool turns category fields into hashtags.
When you update your blog you likely categorize each blog post. When you do,
that information is passed along in the blog’s RSS feed (dlvr.it uses the feed to
update your social media network). Dlvr.it turns the category field in the RSS feed
into a hashtag. You have several options for where you want the hashtag to be
placed in the social media update: before the headline, in the headline (inline) or
after the headline.

5. If you choose the “Inline” hashtag placement, dlvr.it says, if any category (from
your blog category field) matches a word in the headline, replace it with
#CategoryName. In the example below, a category from our blog “Social Media”
was found in the headline and automatically converted into a hashtag within the
headline.

6. In one final example, the option “After post content” was selected. The category
field detected was “Content Optimization” and it automatically turned into the
hashtag “#Content Optimization.”

7. If you are one of the 60% not including hashtags in your social media updates,
hopefully we’ve showed you two easy ways to increase the presence of hashtags
and raise your social media post engagement. Let us know what you think in the
comments below.
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