9. SCREEN = SCREEN SCREEN ≠ SCREEN
Gratifications, not platforms
Device-shifted TV viewing
No transitive property of screens
Media add, not displace, suggesting
platforms serve unique functions
Context ≥ content
10. SCREEN = SCREEN SCREEN ≠ SCREEN
Perception that screen time
displaces more valued activities
“In My Day…”
Context ≥ content.
Development Interfaces and
child development
Screens offer different levels
and types of parental control
Most research is on a specific
medium.
11. SCREEN = SCREEN SCREEN ≠ SCREEN
‘360 Commissioning’ Pressure Growing focus on “transmedia”
Democratic access vs Gatekeepers
Different economic models