Buisness plan presentation

1. MC2 – Coming to a City Near You A Story of Sustainable Light Utility Transport

2. Familiar Yet Sustainable – The new MC2 PorterA fully hybrid solution for a city of any size Series hybrid tech. with LiFePO4 battery Customizable Quadricycle No license necessary Existing homologation Used in municipal and corporate fleets Adheres to EU ‘green’ regulations and satisfies customers’ needs MC2 Porter

5. Headed by industry leaders

6. Requested by all stakeholdersIncreasing market potential Initial target: public fleets due to defined demand, regulations, and no direct competitorsFuture growth potential: corporate fleets due to increasing environmental initiatives

7. MC2 fulfills the two most important needs, range and emissions, better than any reference offer. Market surveys show that customers are willing to a pay a premium for the MC2 solution – justifying the price of €35 000.

8. Team with entrepreneurial spirit and automotive experience, backed by industrial partners and eager customers. John Doe 2 John Doe 3 HEC BP Team John Doe Company ABC City of XYZ Suppliers TotalGaz Research Institutes Research & Development Expertise in electronicsfor electrical vehicles Operations Manager Automotive mechanic experience Don Weaver Goran Nesic Kanu Sengupta Kara Fordney Manager of MC2 Project Technological knowledgeNetworking abilities LPG conversion specialistMunicipal supplier Sales & Distr. in Paris Financial InvestorFirst Customer€200 000 committed3 vehicle order placed Chassis: Piaggio PorterBattery: PHETEngine/Motor: E-Cycle LPG Supply andknowledgeMC2 Project ‘Support’ Partnerships with institutessuch as INRETSDevelopment of TechnologicalIntellectual Property

9. A clear and elegant business design follows from the idea and supporting partners. Piaggio Porter(chassis) PHET(electricalsubcomponents) E-Cycle(engine) MC2(assembly) Direct sales Indirect Sales Direct sales Indirect Sales Company ABC(for sale to theirexisting clientsex: Paris) Municipalities(municipal fleetsex: Dreux) Corporate clients(commercial fleetsex: JCDecaux) Macif(for leasing) Communicationsand PR Regulation compliance with range High marginsand volume Profit and PR Starting with municipalities through Company ABC, the client base will expand to other municipalities and potentially to corporate clients and Macif.

10. A Partnership between MC2 and Company ABC is of benefit to both companies. Value for Company ABC Large per unit margins serve as incentive for Company ABC to sell MC2 Porters Benefits for MC2 Benefits for Company ABC Easier market entry Lower capital requirement Building awareness in largest French market High margins per unit sold Publicity as a ‘green’ vehicle distributor First mover in large and growing market Paris “green” vehicle market Large and growing market size serves to ensure a long relationship Revenues of over €1 M are forecast for Company ABC in year 2013, but potential revenues range up to €5 M and depend on their ability to sell MC2 Porters.

11. Key project goals will be met through three major project phases, each designed with controllable growth and cash flows in mind. Start up Development Industrialization 2009 2010 2011-2013

12. Gross margin increases 5.6% year-on-year while the costs decrease by 19-28%. CAGR 5.6%* 27.8% 20.4% 18.9% * 2010-2013 162%

14. Penetration of ‘green’ vehicles across all segments of fleet

15. Company ABC adapts to selling hybrid Porter

16. MC2 sales team contracts per year and size of contracts ramps up with experience* 2011-2013

17. Milestone based funding from business angels and lean operations lead to fifth year cash flow of €2 million. Requires €1,000,000 in funding over the first two years Seed Start-up Development Industrialization

19. AMG is an example of a company which survived a long time under a similar business model as MC2 (different niche) and eventually got bought out by Daimler/Mercedes

20. IPO on a small-mid cap exchange such as theNYSE Euronext

21. For example, Spyker, a Dutch sports car maker,went public in 2004 with a share issue of €12.8 M, despite a record of two years of negative earnings.

22. Expand to new regions in Europe and elsewhere

23. Expand product line-up to include other vehicles suitable for conversion to hybrid MC2 technology

25. Backup slides

26. A number of operational goals are set out for MC2 to ensure a sustainable future. Start up Development Industrialization

29. Return on Investment