To assess how good Macy's online catalog product attribution is in understanding context in consumer search terms. We looked at 4 key dimensions in this analysis: (a) Completeness: Are the product data attributes adequately complete across required fields? (b) Accuracy: Is the available data correctly filled in and up to date? (c) Consistency: Are the values consistent and comply with specified formats? (d) Other: Product availability or search related issues resulting in irrelevant results

1. CrowdANALYTIX Inc. 2017
CrowdANALYTIX
IndependentEvaluationof
ProductDataAttributeQuality

2. How Well DoesMacy’sProductDataSupportSearchRelevance? – QualityAssessment Summary
Note: Scoring methodology used by CrowdANALYTIX is crowdsourced and observational in nature
Search
Perform searches using widely
used search terms in retailer and
competitor e-commerce sites
Score
Score relevance of search results
for the competing retailer sites for
the same search term
Validate
Validate that any irrelevance in
search results is not due to
unavailability of products
Attribute
Attribution of search relevance
scores to product data quality
Search Relevance Score
Walmart
Amazon
Macy’s
strong weak
Root Causes
(a) Completeness: Are the product data attributes adequately complete
across required fields?
(b) Accuracy: Is the available data correctly filled in and up to date?
(c) Consistency: Are the values consistent and comply with specified
formats?
(d) Other: Product availability or search related issues resulting in irrelevant
results
Women
Shoes Handbags & Accessories
Home
Kids
Bed & Bath
Jewellery
Men

3. CrowdANALYTIX Inc. 2017
Completeness
Are the product data attributes adequately complete across required fields?

4. CrowdANALYTIX Inc. 2017
(Completeness) Fashion Example - Search Relevance for ‘Polka dresses’
Polka dresses
Expected search results
• Search term returns only 5 products while a search for ‘Dresses’ returns thousands of products;
• ‘Pattern’ as an attribute is not structured and not made searchable for dresses and other product types
Actual search results Amazon search results
PolkaDress
Product Type Pattern

5. CrowdANALYTIX Inc. 2017
(Completeness) Fashion Example- SearchRelevance for ‘Mandarin t-shirts’
Mandarin t-shirts, Mandarin tees
Expected search results
• ‘Collar Type’ is not provided as a filter in the search page; neither is such classification available in the product page
• Search functionality relies primarily on data provided in the “Title” which makes the results sub-optimal
Actual search results Amazon search results
MandarinT-Shirts
Product Type Collar type

6. Available data from Macy’s was assessed to identify the gaps inproduct data “completeness”
Attributes Attribute Values
Product attribute information
is incomplete with some key
attribute values missing
Title
Club Room Classic-Fit
Short Sleeve Solid Estate
Performance UPF 50+
Polo, Only at Macy's
Classic polo design meets modern day
function with this Club Room Solid
Estate polo. Moisture-wicking
technology keeps you dry and
comfortable - keeping your look
polished and effortless. Designed in a
collection of must-have of vibrant
colors.
• Men's Solid Estate performance
polo by Club Room
• Short sleeve; UPF protection;
moisture wicking
• Easy Care
• Want to know more? Click on our
video in the photo today!
• Cotton/polyester
• Machine washable
• Imported
• Web ID: 782980
Details
Text Data from Macy’s
Text data from
Questions/Reviews
Image Data
from Macy’s
NA
Review :198
Rating: 4
Comment: This is a
nice shirt for the price,
actually better than
those logo shirts. Nice
fit and soft material
Collar type
Color Family
Actual color
Sleeve length
Material
Stretchable
Clothing size
Apparel category
Product Type
Brand
Fitting style type
UPF
UPF protection
Moisture wicking

7. CrowdANALYTIXunique(and proprietary) platform “datax.ai” is able to optimize Macy’s catalog by extracting attribute values in anautomated fashion from
unstructuredtext and product images
Attributes
Attribute Values
Product attribute information is incomplete
with some key attribute values missing
Title
Club Room Classic-Fit
Short Sleeve Solid Estate
Performance UPF 50+
Polo, Only at Macy's
Classic polo design meets modern day
function with this Club Room Solid
Estate polo. Moisture-wicking
technology keeps you dry and
comfortable - keeping your look
polished and effortless. Designed in a
collection of must-have of vibrant
colors.
• Men's Solid Estate performance
polo by Club Room
• Short sleeve; UPF protection;
moisture wicking
• Easy Care
• Want to know more? Click on our
video in the photo today!
• Cotton/polyester
• Machine washable
• Imported
• Web ID: 782980
Details
Text Data from Macy’s
Text data from
Questions/Reviews
Image Data
from Macy’s
NA
Review :198
Rating: 4
Comment: This is a
nice shirt for the price,
actually better than
those logo shirts. Nice
fit and soft material
Collar type
Color Family
Actual color
Sleeve length
Material
Stretchable
Clothing size
Apparel category
Product Type
Brand
Fitting style type
UPF value
Polo
Club room
50+
Blue
Navy blue
Short sleeve
Cotton/polyester
Men
Polo
NA
NA
Classic fit
UPF protection
Moisture wicking
Yes
Yes
Gender: Men
Actual Color: Blue
Collar Type: Polo

8. CrowdANALYTIX Inc. 2017
Accuracy
Are the available product data attributes correctly filled in and up to date?

9. CrowdANALYTIX Inc. 2017
(Accuracy) Fashion Example - Search Relevance for ‘StripePolo’
Stripe Polo
Expected search results
StripePolo
Product Type Pattern
• Search returns ‘Stripe’ and other types of patterns like ‘Solid’; even returning wrong type of products like ‘Athletic shirts and
Tops’ likely due to misclassification
• Incorrect tagging of values for products results in sub-optimal search results
Actual search results Amazon search results

10. CrowdANALYTIX Inc. 2017
(Accuracy) Shoes Example - SearchRelevance for ‘Sneakers’
Sneakers
Expected search results
Slip-OnSneakers
Product Type Sneaker type
• Filtering for ‘Slip-On’ Sneaker brings up other types of shoes
• The underlying attribute data used for tagging the products is inaccurate which results in inaccurate search results
Actual search results Wayfair search results

11. CrowdANALYTIX Inc. 2017
(Accuracy) Fashion Example - Search Relevance for ‘Long sleeve check shirts’
Long sleeve check shirts
Expected search results
CheckShirts
Product Type Pattern
Inaccurate tagging results in shirts that have a pattern that is different from ‘Check’; ‘Solid’ and ‘Dot’ shirts also appear post
filtering
Actual search results Wayfair search results
Long
Sleeve length

12. CrowdANALYTIXunique(and proprietary) platform, datax.ai is able to optimize Macy’scatalog by extracting attribute values in an automated fashion from
unstructuredtext and product image
Title
Sperry Women's Seacoast Canvas
Sneakers
Casual, preppy style is a step away thanks to the Seacost
sneakers by Sperry Top-Sider.
•Round-toe sneakers
•Adjustable rawhide lacing system with rust-proof eyelets
•Non-marking rubber outsole with razor cut wave-siping for
ultimate wet/dry traction
•Twill upper; rubber outsole
Details
Text Data from Macy’s
Title
Jambu Women's JSPORT Sideline
Encore Sneaker
The ultimate in sporty, stylish convenience, JBU by Jambu's
JSPORT Sideline Encore lace up quickly and look great with
shorts, capris and more.
•Round-toe flat sneakers with embroidered lace-up closure
•AllTerra Traction soles protect against any underwater and
on-land terrain to keep your feet safe & supported
•Mesh/Microbuck/Webbing upper; manmade sole
Details
Prediction for “Pattern”
As per Information on Search page, this
product comes up under ‘Slip-on’ sneaker
type
As per Information on Search page, this
product comes up under ‘Slip-on’ sneaker
type
‘Seacost’
‘Lace -up’
Sneaker type:lace- up
Sneaker type:Seacost
Image Data

13. CrowdANALYTIXunique(and proprietary) platform datax.ai is able to ensureaccuracyand consistency by extracting attribute values and matchingit to
CrowdANALYTIXrepository of valid values for the attribute
List of Valid values for
‘Pattern’ and ‘Sleeve
length’ attribute from the
datax.ai repository
Text Data from Macy’s
Spread collThe Bar III Wear Me Out dress shirt invites you to take it to a
more casual level; or tuck it in to raise its slim-fit oxford style to work-
ready status.
•A slim fit is cut closer through the chest, sleeves and waist; features slim
armholes and sleeves
Details
Traditional style, superior comfort qualities and a modern slim-fit, this short sleeve dress
shirt from Bar III provides all in a package ideal for when you need to look refined on
even the warmest of days.
•A slim fit is cut closer through the chest, sleeves and waist; features slim armholes and
sleeves
•Spread collar
•Short sleeves
Details
The Bar III Wear Me Out dress shirt invites you to take it to a more casual level; or tuck it in to raise
its slim-fit oxford style to work-ready status.
•A slim fit is cut closer through the chest, sleeves and waist; features slim armholes and sleeves
•Features a shorter length to wear tucked or untucked
•Stretch fabric for comfortable movement
•Easy care for wrinkle relief
•Spread collar
Details
Pattern for the product is listed as: ‘Check’
Pattern for the product is listed as: ‘Check’
Sleeve length: ‘long sleeve’
Prediction for “Tile
Type” & ‘Tile Look’
‘Check’
‘Stripe’
‘Floral’
Datax.ai Repository
Solid
Stripe
Check
Polka
Embroidered
Floral
Graphic
Paisley
Embellished
Animal
Full/Long sleeve
Half/Short sleeve
Sleeve less
¾ sleeve
‘Full/Long sleeve’
‘Half/Short sleeve’
‘Full/Long sleeve’
Image
Pattern for the product is listed as: ‘Check’
‘Stripe’
‘Check’
‘Floral’

14. CrowdANALYTIX Inc. 2017
Other
Product data attribute availability and/or search related issues resulting in irrelevant results

15. CrowdANALYTIX Inc. 2017
(Other) Fashion Example - SearchRelevance for ‘Tank tops’
Tank top
• Some of the ‘blouses’ and ‘trim tops’ are classified as ‘tank top’ in spite of accurate product title
• Product may have been tagged with incorrect values which results inaccurate search results
Actual search results Expected search results

16. CrowdANALYTIX Inc. 2017
(Other) Innerwear Example- Search Relevance for ‘Camisoles’
Camisoles
• A simple search term returns limited items as search results (only 16 items showed up in search results)
• Not all items for Camisoles may not be tagged appropriately for the search engine to identify them
Actual search results Amazon search results

17. Appendix

18. datax.ai follows a detailed process to extract and optimize product content for an optimized catalog
2A) Global/Regional Search
2B) External Research - Attributes derived from searchable
product content of global retailers
Search trends associated with ‘body lotion’
Body lotion for dry skin
Body lotion with spf
Natural body lotion
Shea butter lotion
Lush sleepy body lotion
Aromatic wood body lotion
Olay in shower body lotion
Best body lotion for men
Product Title
Structured Attributes (searchable)
NIVEA Smooth Daily Moisture
Body Lotion 16.9 Fluid Ounce
Hemps original Herbal Body
Moisturizer, 17 Fluid Ounce
Brand
Form
Skin Type
Gender
Ingredients
SPF Value
Type
Instructions
Travel size
Quantity
Brand
Skin Type
Quantity
Gender
Ingredients
Scent
Form
Care Type
Usage Type
Organic – Y/N
Instructions
3) Final Attribute List for Product1A) Product Type
1B) Virtual Shelf
Determine type using title and description
fields
Product Type
Body Moisturizers
1. Beauty & Personal Care
1.1 Skin Care
1.1.1 Body
1.1.1.1 Moisturizers
Determine shelf using in-built taxonomy –
mapped to retailer
Determine Product Type Analyze Attributes Finalized Attribute List

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