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РЕКЛАМАДАГИ ХАТОЛАР
“Chevrolet
Nova”
АҚШнинг таниқли автоконцерни
“General Motors” Лотин Америкаси
бозорига ўзининг янги “Chevrolet Nova”
автомобилини чиқараётиб жиддий хатога
йўл қўйди. Автомобиль номининг
иккинчи қисми “Nova” испанчадан
таржима қилинганда “қимирлай олмайди”
маъносини берар экан.
“Fly in
leather”
“American Airlines” авиакомпанияси ўз
самолётларига чармли ўриндиқлар
ўрнатишди. Авиакомпания бу ҳақида
мексикалик ҳамкорларига “Fly in leather”
(“терида учгин”) деб эълон чиқаришди.
Бироқ мексикалик ҳамкасблари улардан
хафа бўлишди. Чунки улар буни “Яланғоч
бўлиб учгин” деб тушунишган эди.
Blend-a-med
Блендамед тиш пастаси ўзининг реклама
роликларини Араб мамлакатларида
намойиш қилди. Бироқ араб алифбосида
ҳарфлар ўнгдан чапга қараб ёзилиши боис
реклама акс таъсирга сабаб бўлди:
ювишдан илгариги касалланган тиш
сурати билан ювгандан кейинги соғлом
тиш расми тескари маъно касб этиб,
мазкур тиш пастасини араб мамлакатида
ҳеч ким харид қилмай қўйди.
МАБУОТДА
Н
МИСОЛЛАР
ЯНГИЛИК
 “Ўзбекистон овози” газетасининг 2015 йил 5 февраль сонида
“Буюк ипак йўли Европага келади” сарлав аси остида хабарҳ
эълон илинган. Унда Белгиянинг санъат ва тарих иролликқ Қ
музейида Буюк ипак йўлига оид кўргазма очилиши а ида сўзҳ қ
юритилади. Агар бу ма оланинг Ўзбекистон матбуотидақ
эълон илинганини назарда тутсак, унда сарлав адагиқ ҳ
“келади” сўзи “боради” сўзи билан алмаштирилиши
кераклигини пай аш ийин эмас. Агар янгилик Белгияликқ қ
матбуотида ёритилганда сарлав а хато исобланмаганҳ ҳ
бўларди. Негаки, Буюк Ипак йўли Осиё мероси исобланади.ҳ
Демак, гап Осиёнинг Европага “бориши” а ида кетишиҳ қ
керак.
 Гап шундаки, янгилик Бельгияда туриб ёзилган ва уни
таржима илиш жараёнида ана шу нарса инобатга олинмаган.қ
 ОРА ТАНЛИЛАР МОЖАРОСИ НЬЮ-ЙОРКҚ КА КЎЧДИ
 Полициячилар тарафидан ўлдирилган ора танли Фреддиқ
Грэй можароси Американинг Нью-Йорк ша ригача етган.ҳ
Мар умнинг тарафдорлари ша ардаги марказий майдондаҳ ҳ
норозилик намойишини ташкил этишди. Полициячилар эса
намойишчиларнинг 120 нафарини амо а олган. Сабаби,қ ққ
намойишчилар тинч намойишни а и ий тартибсизликкаҳ қ қ
айлантирган олда, полиция ходимлари билан очиҳ қ
муштлашувлар уюштирган. Намойишлар бош а ша арлардақ ҳ
амҳ из ин тус олмо дақ ғ қ .
ЭЪТИБОРИНГИЗ УЧУН
РАҲМАТ!

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Sodiq

  • 2. “Chevrolet Nova” АҚШнинг таниқли автоконцерни “General Motors” Лотин Америкаси бозорига ўзининг янги “Chevrolet Nova” автомобилини чиқараётиб жиддий хатога йўл қўйди. Автомобиль номининг иккинчи қисми “Nova” испанчадан таржима қилинганда “қимирлай олмайди” маъносини берар экан.
  • 3. “Fly in leather” “American Airlines” авиакомпанияси ўз самолётларига чармли ўриндиқлар ўрнатишди. Авиакомпания бу ҳақида мексикалик ҳамкорларига “Fly in leather” (“терида учгин”) деб эълон чиқаришди. Бироқ мексикалик ҳамкасблари улардан хафа бўлишди. Чунки улар буни “Яланғоч бўлиб учгин” деб тушунишган эди.
  • 4. Blend-a-med Блендамед тиш пастаси ўзининг реклама роликларини Араб мамлакатларида намойиш қилди. Бироқ араб алифбосида ҳарфлар ўнгдан чапга қараб ёзилиши боис реклама акс таъсирга сабаб бўлди: ювишдан илгариги касалланган тиш сурати билан ювгандан кейинги соғлом тиш расми тескари маъно касб этиб, мазкур тиш пастасини араб мамлакатида ҳеч ким харид қилмай қўйди.
  • 6. ЯНГИЛИК  “Ўзбекистон овози” газетасининг 2015 йил 5 февраль сонида “Буюк ипак йўли Европага келади” сарлав аси остида хабарҳ эълон илинган. Унда Белгиянинг санъат ва тарих иролликқ Қ музейида Буюк ипак йўлига оид кўргазма очилиши а ида сўзҳ қ юритилади. Агар бу ма оланинг Ўзбекистон матбуотидақ эълон илинганини назарда тутсак, унда сарлав адагиқ ҳ “келади” сўзи “боради” сўзи билан алмаштирилиши кераклигини пай аш ийин эмас. Агар янгилик Белгияликқ қ матбуотида ёритилганда сарлав а хато исобланмаганҳ ҳ бўларди. Негаки, Буюк Ипак йўли Осиё мероси исобланади.ҳ Демак, гап Осиёнинг Европага “бориши” а ида кетишиҳ қ керак.  Гап шундаки, янгилик Бельгияда туриб ёзилган ва уни таржима илиш жараёнида ана шу нарса инобатга олинмаган.қ
  • 7.  ОРА ТАНЛИЛАР МОЖАРОСИ НЬЮ-ЙОРКҚ КА КЎЧДИ  Полициячилар тарафидан ўлдирилган ора танли Фреддиқ Грэй можароси Американинг Нью-Йорк ша ригача етган.ҳ Мар умнинг тарафдорлари ша ардаги марказий майдондаҳ ҳ норозилик намойишини ташкил этишди. Полициячилар эса намойишчиларнинг 120 нафарини амо а олган. Сабаби,қ ққ намойишчилар тинч намойишни а и ий тартибсизликкаҳ қ қ айлантирган олда, полиция ходимлари билан очиҳ қ муштлашувлар уюштирган. Намойишлар бош а ша арлардақ ҳ амҳ из ин тус олмо дақ ғ қ .