Tips for writing effective business case studies
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This is from an internal training I conducted in 99X Technology. Hope it will help the general audience too.
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Tips for writing effective business case studies
- 1. For more than 10 years, we have been telling our stories in lunch room, restaurants and bars. Now it’s the time to write them in… Case Studies
- 2. What the hell is a case study? What kind of new crap it can bring to me? Isn’t there more to life than writing nonsense? THE NEXT CORPORATE BULLSHIT
- 3. Writing stories is fun Writing one’s own story is even more fun Writing one’s own story as an adventure is fascinating THE INITIAL CARROTS
- 6. TARGET A CXO IN A PROSPECT COMPANY
- 8. Case study should convince that we can solve business problems in a methodic, predictable and transparent way
- 9. 6 RULES
- 10. 6 RULES
- 11. 1 COMPANY LEGACY SHOULD dwell IN THE CASE STUDY
- 12. Use to avoid logical idiocy
- 13. 2 GIVE it the face of a
- 14. Narration • Add liveliness • Define Characters • Multiple sub-stories
- 15. 3 NOT READYMADE
- 16. Be specific about cases – do not bring in generic stuff Solution does not necessarily be generalizable
- 17. 4
- 18. How did you respond in a crisis situation? WORLD WAR I GERMANY AUSTRIA Here the situation is not Here the situation is catastrophic but serious catastrophic but not serious
- 19. CONNECT THE 5
- 20. RETROSPECTIVE THINKING Building history based on knowledge available in each historic point RETROACTIVE THINKING Building history as a narration of projected events into the light of current state of knowledge
Editor's Notes
- To view this presentation, first, turn up your volume and second, launch the self-running slide show.
- To view this presentation, first, turn up your volume and second, launch the self-running slide show.
- To view this presentation, first, turn up your volume and second, launch the self-running slide show.
- Presentations are a powerful communication medium.
- …align employees,
- Your audience deserves to be treated like royalty. Design a presentation that meets their needs, not just yours.
- …and propel
- …global causes.
- Along the way we’ve discovered…
- …five simple rules for creating world-changing presentations.
- The first rule is: Treat your audience as king.
- The second rule is: Spread ideas and move people.
- Breaking your dependence on your slides can do a world of good for your relationship with your audience.
- The next rule is: Help them see what you are saying.
- Rule number 4: Practice design, not decoration.
- The last rule is: Cultivate healthy relationships (with your slides and your audience)
- The last rule is: Cultivate healthy relationships (with your slides and your audience)
- Letting go is hard, we know.
- So there are the rules.