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For more than 10 years,we have been telling ourstories in lunch room,restaurants and bars.Now it’s the time to write them ...
What the hell is a case study?What kind of new crap it can bring to me?Isn’t there more to life than writing nonsense?    ...
Writing stories is funWriting one’s own story is even more funWriting one’s own story as an adventureis fascinating       ...
TARGET A CXO IN APROSPECT COMPANY
Case study should convincethat we can solve businessproblems in a methodic,predictable and transparentway
6 RULES
6 RULES
1      COMPANY       LEGACYSHOULD     dwell    IN THE CASE STUDY
Useto avoid logical idiocy
2   GIVE it    the face of a
Narration• Add liveliness• Define Characters• Multiple sub-stories
3    NOT READYMADE
Be specific about cases – do not bring in generic stuff   Solution does not necessarily be generalizable
4
How did you respond in a crisis situation?               WORLD WAR I     GERMANY                         AUSTRIAHere the s...
CONNECT THE5
RETROSPECTIVETHINKINGBuilding history based onknowledge available in eachhistoric point                          RETROACTI...
DEFINE THE PROBLEM6
Tips for writing effective business case studies
Tips for writing effective business case studies
Tips for writing effective business case studies
Tips for writing effective business case studies
Tips for writing effective business case studies
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Tips for writing effective business case studies

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This is from an internal training I conducted in 99X Technology. Hope it will help the general audience too.

Published in: Business, Education
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Tips for writing effective business case studies

  1. 1. For more than 10 years,we have been telling ourstories in lunch room,restaurants and bars.Now it’s the time to write them in…Case Studies
  2. 2. What the hell is a case study?What kind of new crap it can bring to me?Isn’t there more to life than writing nonsense? THE NEXT CORPORATE BULLSHIT
  3. 3. Writing stories is funWriting one’s own story is even more funWriting one’s own story as an adventureis fascinating THE INITIAL CARROTS
  4. 4. TARGET A CXO IN APROSPECT COMPANY
  5. 5. Case study should convincethat we can solve businessproblems in a methodic,predictable and transparentway
  6. 6. 6 RULES
  7. 7. 6 RULES
  8. 8. 1 COMPANY LEGACYSHOULD dwell IN THE CASE STUDY
  9. 9. Useto avoid logical idiocy
  10. 10. 2 GIVE it the face of a
  11. 11. Narration• Add liveliness• Define Characters• Multiple sub-stories
  12. 12. 3 NOT READYMADE
  13. 13. Be specific about cases – do not bring in generic stuff Solution does not necessarily be generalizable
  14. 14. 4
  15. 15. How did you respond in a crisis situation? WORLD WAR I GERMANY AUSTRIAHere the situation is not Here the situation iscatastrophic but serious catastrophic but not serious
  16. 16. CONNECT THE5
  17. 17. RETROSPECTIVETHINKINGBuilding history based onknowledge available in eachhistoric point RETROACTIVE THINKING Building history as a narration of projected events into the light of current state of knowledge
  18. 18. DEFINE THE PROBLEM6

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