Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Geographies to watch in the global e commerce market

982 views

Published on

Asia Pacific region will be largest B2C e-commerce market by 2016 in terms of global market share. China and India are hot growth areas together with Italy, Russia and Spain. A double digit growth until 2016 is not an exception in most geographies. There are geographies with a low penetration rate of online buyers, both in emerging & mature economies. The digital buyer penetration rate is expected to catch up in China, Spain and Italy over the next 3 years. Italy and Spain are emerging markets, both are expected to grow more than the rest of Europe.





Published in: Technology, Business, Travel
  • Be the first to comment

  • Be the first to like this

Geographies to watch in the global e commerce market

  1. 1. digital allee www.digitalallee.com tw: @digitalallee Geographies to watch in the global B2C e-commerce market August 2013 © digitalallee-ubequitysrl all rights reserved
  2. 2. Disclaimer  All data and information of this presentation have been collected from public available sources  As it includes several forward looking statements it should be clear that there may be a significant margin of error in the projections  Any investment or decision should be made after a detailed due diligence and digital allee is no way responsible for any decision taken after looking at this presentation  We furthermore may change or include any information without any further notice  E-commerce market includes travel, digital downloads and event tickets, gaming and gambling is excluded © digitalallee-ubequitysrl all rights reserved 2
  3. 3. Asia Pacific region will be largest B2C e-commerce market by 2016 in terms of global market share 3© digitalallee-ubequitysrl all rights reserved 34% 32% 24% 4% 4% 2% North America Asia Pacific W Europe C. E. Europe Latin America Middle East Africa 31% 38% 21% 4% 4% 2% 2013 2016 Source: digital allee calculations on e-marketer data July 2013 http://www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004 $1,2 tr $1,9 tr +52% Market share by geographic area
  4. 4. The share of emerging markets continues to rise while Europe and North America loose weight 4 67% 64% 62% 59% 57% 56% 33% 36% 38% 41% 43% 44% 30% 35% 40% 45% 50% 55% 60% 65% 70% 2011 2012 2013 2014 2015 2016 North America + Europe Emerging markets Source: digital allee calculations on e-marketer data July 2013 North America and Europe vs emerging markets (market share) Emerging markets: Asia Pacific, Latin America and Middle East © digitalallee-ubequitysrl all rights reserved
  5. 5. 5 Emerging economies will grow in a robust way, lead by Asia Pacific, Middle East and Latin America 14% 12% 12% 11% 11% 33% 23% 29% 21% 17%17% 14% 12% 10% 8% 30% 21% 19% 11% 7% 33% 22% 22% 13% 10% 43% 31% 25% 17% 15% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 2012 2013 2014 2015 2016 North America Asia Pacific W Europe C. E. Europe Latin America Middle East Africa Expected yearly growth rates for selected geographies (year over year) Source: digital allee calculations on e-marketer data July 2013 © digitalallee-ubequitysrl all rights reserved
  6. 6. China and India are hot growth areas together with Italy, Russia and Spain 6 142% 86% 58% 41% 40% 38% 38% 36% 34% 34% 30% 28% 28% 27% 25% 0% 20% 40% 60% 80% 100% 120% 140% 160% Total growth rate from 2013 to 2016 in absolute terms for selected geographies Source: digital allee calculations on e-marketer data July 2013 © digitalallee-ubequitysrl all rights reserved
  7. 7. A double digit growth until 2016 is not an exception in most geographies 7 34% 23% 16% 12% 12% 11% 11% 11% 10% 10% 9% 9% 9% 8% 8% 0% 5% 10% 15% 20% 25% 30% 35% 40% Compounded average growth rate (CAGR) for selected geographies from 2013-2016 Source: digital allee calculations on e-marketer data July 2013 © digitalallee-ubequitysrl all rights reserved
  8. 8. There are geographies with a low penetration rate of online buyers, both in emerging & mature economies 8 49% 55% 44% 74% 68% 73% 36% 24% 40% 76% 81% 87% 75% 81% 78% 67% 62% 51% 80% 75% 77% 40% 27% 43% 79% 83% 89% 76% 82% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Digital buyers penetration rate on total retail buyers for selected countries Source: digital allee calculations on e-marketer data July 2013 © digitalallee-ubequitysrl all rights reserved
  9. 9. 17,7% 7,5% 6,9% 6,6% 6,5% 4,0% 4,0% 3,5% 2,8% 2,4% 2,2% 1,7% 1,4% 1,3% 1,1% 0,0% 2,0% 4,0% 6,0% 8,0% 10,0% 12,0% 14,0% 16,0% 18,0% 20,0% The digital buyer penetration rate is expected to catch up in China, Spain and Italy over the next 3 years Total increase of digital buyers penetration from 2013 to 2016 for selected countries 9 Source: digital allee calculations on e-marketer data July 2013 © digitalallee-ubequitysrl all rights reserved
  10. 10. -10.000 0 10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 0% 5% 10% 15% 20% 25% 30% 35% 40% USA China Italy India Russia Brazil Spain Norway Germany Netherlands Sweden UK France ball size equals the market size of e- commerce market Italy and Spain are emerging markets, both are expected to grow more than the rest of Europe Source: digital allee calculations on e-marketer data July 2013, OECD, World Bank GDP per capita in 2016 in USD Componded average yearly growth rate of e-commerce sales 2013-2016 Prioritization matrix for slected e-commerce markets 10© digitalallee-ubequitysrl all rights reserved
  11. 11. 11© digitalallee-ubequitysrl all rights reserved www.digitalallee.com

×