Presented by Jennifer White, Mevio

1. Presents:
Online Video - Connecting with
Consumers

2. Jennifer White, SVP Sales & Bus Dev
Mevio Entertainment Networks

3. Consumer Video Landscape
• 183 million U.S. Internet users watched online video
content in December
- Average 5 hours per viewer
• 24 million U.S. smartphone users are currently watching
online videos on their mobile device at least monthly
• 18 – 34 demographics watch the least amount of TV but
watch more online video
• Greater adoption by consumers = increased scale
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4. We Know Online Video Consumers
• Mevio has Four Entertainment Networks that produce 35
Shows per month with over 200 Episodes per month
• Our content has over 400 Million Media views per month
and over 13 Million uniques and growing, giving us a Top 5
Ranking in ComScore’s Multi-Media Entertainment
Companies
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5. Connecting with Consumer
• Content is king
• Good content = higher completion rates
• Good content pre-rolls and mid-rolls deliver 87% completion vs.
32% completion on poor content
• Work with brands to develop the “story”
• Quality is queen
• TV quality
• First impressions are critical
• Don’t assume high quality production means big budgets
• Length
• 74% of all videos watched are “short form”
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6. Connecting with Consumer
• Targeting
• Be specific
•Target by market and/or target by demographics
•Not only age or gender, but content specific
•Match content to preferences
• Peak viewing times
• by market and demographics
•7am PT – 12pm PT
•Corporate America
•Female/male
•4pm PT
•18 – 24 year olds
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7. Premium Content is the new BUZZ
• Original content is the new trend among big brands
• Netflix, YouTube and Hulu Plus have all started
producing original content
• Our years of experience have granted us the
knowledge of what consumers want
•We created a show for Sony that was a success
• Free ad supported sites remain the most visited sites by
U.S. online consumers
• U.S. viewers enjoy “snacking” on good content
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8. TV Reach with Internet Accountability
Mevio is the internet’s largest
independent online video
entertainment network.
We produce Bite Sizetm, episodic
programming targeting a broad
range of demographics.
We provide advertisers the
opportunity to reach your
audiences with the scale of
television and the targeting and
integration of the internet.
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9. Sales Strategy: Safe Home for Premium Brands
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10. Meet with us and make our
numbers work for YOU
www.mevio.com