- refillable Growler concept to cola category, - convenience
- Birchbox + wine/beer of the month clubs - Weekly delivery service packaged up with exclusive merch/access to ensure you’re always stocked - Pick your package: Sports example (swag for YOUR team, pretzels) & weekend (timing -- Friday) & gaming (exclusive unlocks) (hyperlocal) & fashion & health/fitness - Seeding: 1k influencers - Evolve & social graph targeting -- display to influencers - easier to buy/reasons to buy - New stream of revenue (recurring, predictable)