DPS TRUSTE Pitch-a-Kucha


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"Comprehensive Privacy Management and Compliance Solutions"
Presented by Kevin Clifford, senior account executive, Truste

Published in: Technology, Business
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  • DPS TRUSTE Pitch-a-Kucha

    1. 1. Comprehensive Privacy Management and Compliance Solutions Build Trust Maintain Compliance Manage Technology March 26, 2012CONFIDENTIAL 1
    2. 2. The TRUSTe Value Proposition Global Leader in Privacy Management Solutions • 14 years – in-house global privacy and regulatory experts • Robust technology platform – serving over 20 billion OBA impressions per month • #1 privacy brand & trustmark – 82% recognition by consumers ONLY Comprehensive Solution Suite • All online channels – best of breed solutions • Auditing, certification and management through one partner • Choices - Full-service with dedicated account management team or Self-service portal Largest and Most Loyal Customer Base • Over 5,000 clients rely on our solutions • Four of top five largest advertisers as OBA customers • TRUSTe for OBA Compliance and regulatory expertiseCONFIDENTIAL 2
    3. 3. Privacy concerns are alarmingly high Privacy Management Source - TRUSTe / Harris Interactive survey of 2,000 US Adults, Jan 2012CONFIDENTIAL 3
    4. 4. Companies rewarded for good privacy management 95% of Consumers prefer to do business with companies who take steps to protect their privacy 57% online of Consumers would chose to only see online ads from brands they know and trust 43% of Consumers more favorable toward advertisers if the ad includes the DAA AdChoices notice & choice option Sources 1 – Harris Survey, Jun 2011; 2 – Harris Survey,, Jun 2011; 3 – Harris Survey, Jan 2012CONFIDENTIAL 4
    5. 5. The Solution: Partnership with TRUSTe Audit Management • Data collection, usage, & • Preference & opt-out sharing practices – Company-wide management internal & via partners Cross-channel • Compliance reporting • Industry & legal Global compliance requirements • Ongoing monitoring & analysis • Tracker analysis • Dispute management • Disclosure review & testing Certification • Disclosure & tracking changes • Privacy seals • Real time authentication • Certification lettersCONFIDENTIAL 5
    6. 6. TRUSTe Offers Integrated Solutions for OBA ComplianceCONFIDENTIAL 6
    7. 7. TRUSTed Ads – Publisher Solution for OBA Compliance Website Solution: In-Page Consumer Experience 1. Publishers implement 2. Consumers have option to click to in-page, typically in Preference Manager to learn footer more about and opt-out of selected tracking networksCONFIDENTIAL 7
    8. 8. TRUSTe Offers Integrated Solutions for Website Risk AssessmentCONFIDENTIAL 8
    9. 9. Is Your Site at Risk? • If you use cookies or other • You need to be conducting tracking technology, primarily proactive risk assessments to through 3rd parties or vendors to understand the who, what, when store or access information from and where these mechanisms are users on their computers or being used, to hold yourselves devices and 3rd party vendors accountable – In the form of: – Protect yourself from: o HTML Cookies o Data leakage o Social Plugins o Unauthorized trackers present on your website o Analytics o Inaccurate implementations o Targeted advertising o Media scrutiny (think WSJ articles) o Site personalization o Visitor preferences o Flash cookies The average site has over 64 tracking technologies! o etc….CONFIDENTIAL 9
    10. 10. TRUSTe Website Tracker & Cookie Audit Most comprehensive solution to gain insight into the tracking technologies on your web site to quickly: • Identify FIRST and THIRD party – Cookies – LSOs (flash cookies) – Beacons/pixel tags – Scripts • Show the sequence of triggers for each tracker • Drill down into tracker location and sequence of triggers • Report on all tracking technologies present on a website to support full discovery for purpose of evaluating EU Cookie Directive complianceCONFIDENTIAL 10
    11. 11. Cookie Audit & Vendor Management ExampleCONFIDENTIAL 11
    12. 12. Why TRUSTe? Unmatched ability to … Provide One Solution Maintain Compliance Manage Technology Build Trust • 14 years regulatory • Tracker analysis tools • #1 privacy trustmark – 82% expertise • 24/7 hosted seal validation recognition • Largest privacy team system • Billions of • Largest portfolio of • Robust, scalable icon impressions/month industry, federal safe serving platform • Certification letters harbor, and self reg • Mobile-optimized short • Thousands of B2C and B2B certification programs notice solution clients • Global, cross-industry • Client portal • Cross-channel solutions experience Safe Reliable ProvenCONFIDENTIAL 12