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Company claims #AlexFromTarget was a marketing ploy but Alex denies it
1. Company claims #AlexFromTarget was a marketing ploy but
Alex denies it
Was the #AlexFromTarget hoopla just a clever marketing ploy? That's what one company is
claiming-- but those involved, including Alex from Target himself, aka Alex Laboeuf-- say the
marketing company taking credit had nothing to http://www.mangomaxx.com/?p=31 do with the
huge social media trend.
The CEO of a company http://www.ufficiozero.org/?p=31 called Breakr claimed his company started
the hashtag in a lengthy post published on LinkedIn on Monday.
"Yesterday, we had fun on Twitter with the hashtag #AlexFromTarget which ended up to be one of
the most amazing social media experiments ever," wrote Dil-Domine Jacobe Leonares. "We wanted
to see how powerful the fangirl demographic was by taking a unknown good-looking kid and Target
employee from Texas to overnight viral Internet sensation."
Leonares claims his company then added "fuel to the fire by tweeting about it to our bigger YouTube
influencers" and later posted parody images to keep the trend going.
But http://www.ufficiozero.org/?p=29 Laboeuf, who now has 588,000 Twitter followers, spoke out
against Leonares.