Landing on your website should feel like walking into your office, sitting down with you, or shaking your hand.  In this workshop, we'll go over how to keep people engaged on every page of your site so they stick around and are more likely to become clients and customers.

1. Presentation
A
By Diane Whiddon

2. WHY?

3. 1.
2.
3.
Great website content:

4. Branding:
Whatever
You
Repeatedly
Do

5. 1.
2.
Branding:

9. 1.
2.
Great Design

10. 1.
2.
Great Design

11. Content

12. Content

14. 1.
2.
3.
Content

15. A. WRITING PULL QUESTIONS, E.G. DO YOU FEEL LIKE YOU NEVER HAVE ENOUGH TIME WITH YOUR
FAMILY? DO YOU KEEP WAITING TO HAVE MORE ENERGY DURING THE DAY? OR
B. TELLING A STORY BY CREATING A VIVID PICTURE OF THEIR SOLUTION, E.G. J. PETERMAN
CATALOGUE. SET THEIR INTENTION FOR THEM.
Copywriting 101 Oh! She just
gets me!

16. WRITING PULL QUESTIONS, E.G. DO YOU FEEL LIKE YOU NEVER HAVE ENOUGH TIME WITH YOUR FAMILY? DO
YOU KEEP WAITING TO HAVE MORE ENERGY DURING THE DAY?
TELLING A STORY BY CREATING A VIVID PICTURE OF THEIR SOLUTION, E.G. J. PETERMAN CATALOGUE. SET THEIR
INTENTION FOR THEM.
KEEP IN MIND, YOU CAN DO THIS WITH PICS, GRAPHICS, TAGLINES, ETC. AS WELL.
Copywriting 101

17. Copywriting 101

18. Copywriting 101

19. Copywriting 101

20. Home

21. 1.
About = Expertise + Likeability

22. 1.
2.
About = Expertise + Likability

23. 1.BE YOURSELF. REALLY. IT’S THAT SIMPLE.
Likeabillity:

24. 1.BE YOURSELF. REALLY. IT’S THAT SIMPLE.
2.DO NOT USE THE WORD UTILIZE. EVER.
Likeabillity:

25. 1.BE YOURSELF. REALLY. IT’S THAT SIMPLE.
2.DO NOT USE THE WORD UTILIZE. EVER.
3.DO NOT EVER QUOTE WEBSTER. EVER.
Likeabillity:

26. 1.
2.
3.
4.
5.
6.
7.
8.
About page brainstorming:

27. Services/Products:

28. 1.
2.
3.
4.
Contact:

29. 1.
2.
3.
4.
5.
6.
7.
8.
Calls to Action:

30. 1.
2.
3.
Blogging/Teleclasses/Podcasting:

31. Sustainability:

32. My Goal:
For you to witness and recognize your own
brilliance, to get reconnected to your dreams
and fall in love with yourself all over again.
From THAT place, you can interact with the
world in a bigger way.

33. GROUP COACHING PROGRAM
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•
•
•
•
$99 MO
$499 6 MO
$899 12 MO
LIMITED TO 5 PEOPLE