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  1. 1. PANTHERS<br />The Re-Branding of the NFL football team, the carolina panthers.<br />
  2. 2. Carolina Panthers<br />The Panthers currently play in the NFC South division of the NFL.<br />This year they did not do so good with the record of 2-14.<br />
  3. 3. Location<br />The Panthers are based out of Charlotte, North Carolina. <br />The unemployment rate in NC is about 10% so that’s not a problem<br />
  4. 4. Demographics<br />In NC there is a some what low unemployment rate and it is a wealthier area than most cities in the Carolinas. The median age for NC is 35.7 which is a perfect age to base an NFL football team target market around<br />
  5. 5. Stadium <br />The Panthers play at The Bank of America Arena in Charlotte,NC and the stadium sits 73778.<br />I would like to build a new stadium that is more appealing to the human eye to possibly attract younger people to the games.<br />
  6. 6. Steve Smith<br />Smith has been the Panthers key offensive player since his draft in 2001. He is a WR<br />
  7. 7. Blaine Gabbert<br />This is the guy the panthers need to draft to base their improved offense on.<br />
  8. 8. Stackin the Team<br />The reconstruction of a 2 win season team will take more than just a year, so this plan will span out over a few years. Aside from the new stadium they need to get some new players, and improve the training to excell the present players.<br />
  9. 9. Cont..<br />The Panthers have the first pick in the 2011 NFL draft and should draft cam newton the superstar college quarterback at auburn.<br />Also try and arrange a trade for an impact player on defense, like Kevin Williams of the Vikings <br />
  10. 10. Ticket Prices<br />The Panthers have reclassified the Upper Level into the "Upper Box" (1st 15 rows) and the "Upper Reserved" (rows 15 and up). All Upper Box tickets went up $3 and all Upper Reserved a modest $1. Lower Level “A” sections range increased by $9 to $109, “B” sections range from $7 to $97, and “C” seats up from $5 a ticket to $83 per ticket.<br />
  11. 11. Income<br />The average yearly income for the area of North Carolina is $52,029.<br />
  12. 12. The primary target market for the new carolina panthers will be a father and his two kids. This is a great market to have because you can attract more people that are looking to spend time with the family and want to have fun to<br />Primary Target Market<br />
  13. 13. Secondary Target Market<br />Teenagers ages 17-24 <br />The panthers can attract groups of friends that can be high school or college to come down to the game, spend some money, and make a day out of it<br />
  14. 14. New Jerseys<br />New jerseys will be unvailed at the beginning of the 2011 NFL season. Changed the powder blue to a royal blue <br />
  15. 15. MASCOT<br /> AFTER<br /> Now<br />