1. 3. Product
development
strategy
1. Market
penetration
strategy
2. Market
develop-
ment
strategy
4. Diversifi-
cation
strategy
current products new products
current
markets
new
markets
INCREASING RISK
examples
expand advertising
target more
segments
examples
expand distribution
enter new segments
target new markets
examples
new features and
for existing
products
examples
new products for
new markets