Venture Proposal Slides

1. cost
healthy
aspect
quality visibility
social contact/building
community
who do they target
use of app
technology
rating
system
quantity of
choices
level of
professionalism
app Features
CONNECTEAT low/average ++ ++ ++ +++
Time-poor
workers/students/busy
parents-student
cooks/hobby cooks
Yes Yes +++ +++ +++
Thuisafgehaald low/average ++ ++ + +++
People who like to cook
and have left overs -
people who don’t have
time to cook or cant cook
and looking for cheap
alternatives
Yes Yes +++ ++ ++
Student
restaurants
low/average + + ++ ++ Students No No - + /
Restaurants High ++ +++ ++ -
People with disposable
income
No No + +++ /
Fastfood chains low/average -- - +++ -
People who look for cheap
and easy food
No No - ++ /
Snack Bars low/average -- - - -
People who look for cheap
and easy food
No No - - /
Ready made
meals
low/average -- - -- ---
People who look for cheap
and easy food
No No ++ + /
Competition

2. Sales & Marketing approach
User friendly
website and
application
Facebook ,
YouTube, Twitter,
Blog (brand
awareness)
Events, contests
(media
attention)
Viral
marketing
Word of mouth
Search Engine
Optimization
Affiliation

3. • Pricing model: 10% per transaction
• Average price per meal €7
• Initial minimum funding requirement for the 1st year €25,000, including
€12,500 – app development incl. Alpha testing (the current app version for the off-the-shelf testing) and Beta testing (external user acceptance
testing). Services provided by a free lance developer, author of the current app version, contacted by CEO)
€8,000 - marketing expenses,
€2,000 - running costs (overheads as product development costs, hosting, domain, G&A)
• Current source of funding: founders savings
• Potential source of funding: a bank loan
• Customer acquisition cost in the 1st year €17.8
• Breakeven point: 31,726 orders
• By the end of the 3rd operational year CONNECTEAT is expected to be profitable, and projected cash flow are
positive
FinancialPlan

4. Keyobjectives
Year 3
Revenue € 16,208
Burn €7,670
19,350 know about us
1,852 registered
842 active users
210 active cooks
Year 2
Revenue € 12,593
Burn €9,870
13,950 know about us
1,335 registered
677 active users
169 active cooks
Year 1
Revenue € 7,967
Burn €22,370
8,550 know about us
818 registered
495 active users
124 active cooks
BELGIUM EXPANSION
 10% COVERAGE OF TARGET MARKETS
IN BRUSSELS, ANTWERP, LEUVEN
 1530 USERS PER YEAR
 €25,700 OF REVENUE

5. Revenuemodel

6. Keychallengesand risks
People might not be cooking according to the rules of hygiene
• CONNECTEAT has no way of monitoring the hygiene of the cooks' kitchens or checking the freshness of
ingredients, but it urges users to post truthful reviews.
Trust issues involved
Transactions might be made outside the platform
Sharing economy legislation is in its infancy and legal issues might arise
People might be skeptical about internet transactions and avoid giving personal data

7. Timeline
• Prototype the application
and the website
• Incorporate CONNECTEAT
• Establish partnerships (cooking
schools, media)
• Application & website fully
functional
• Marketing materials ready
• Start pre-launch
marketing campaign
LAUNCH!
Stage 1 Stage 2 Stage 3
1 month
1 – 2 months
1 month

8. Futureexpansionpossibilities
Additional features & services
• Rent a cook for a special occasion
• Meals on request
• CONNECTEAT’s delivery services
Geographical expansion to other Belgian cities and beyond
Advertising of retailers whose products are used in the recipes
Promotion of specific cooks in the platform for extra revenue

9. Thank you for your time!