How I work w/manufacturers

1. Retail Strategy and Business Development
Singer Sustainability helps manufacturers develop, optimize, market and sell sustainable consumer brands. I can help
you craft a strong retail strategy and connect you with the right retailers, leading to your brand’s market place success.
Retail Strategy:
Know what will make your green product successful. Advance your product to market quickly and efficiently.
As a buyer and merchandising executive at Whole Foods Market for 15+ years, I have evaluated and placed thousands of products and know
what drives success at retail. I will work with you to develop and refine your merchandising strategy:
• Understand and leverage trends in sustainability: Understand consumer needs and capitalize on major trends
• Optimize your merchandising strategy: From product concept, to packaging, to your SKU mix, to pricing – every element of your
merchandising mix must deliver what consumers and retailers want.
• Think like a retailer: learn how retailers evaluate products and how to present to them in ways that speak their language
Business Development:
Connect you with the retailers you need to know. Present what buyers need to see and hear.
• Identify the key merchandising executives who will evaluate your products
• Make connections with buyers and brokers you need to meet
• Prepare you for the meetings so your product will succeed!

2.
ABOUT DEB SINGER:
A 15 year veteran of Whole Foods, Deb was part of the leadership team that launched Whole Living; Whole Foods Market’s ground breaking
eco‐conscious housewares brand, the Cool Tools program and the ubiquitous reusable bag program. She's a skilled merchant and green
products visionary who will help your brand leverage trends in sustainability to meet the needs of your customers in ways that are profitable
and sustainable for your business.
Deb is now committed to bringing sustainable products to mainstream retailers; proving that products that are good for the planet can be fun,
functional and deliver margins that match or beat mainstream options.
Contact:
Deb Singer
OFFICE (617) 797‐4292
22 Brick Kiln Road
Chelmsford MA, 01824
deb@singersustainability.com
www.singersustainability.com