The document analyzes the digital marketing and search engine visibility of Pangkor Laut Resort hotel. It searches for the hotel on Google using different keywords, finding that the hotel appears on the first page for its name but could improve results by adding a map. It also appears on third-party booking sites like Agoda and Booking.com, showing good digital promotion. While doing well overall, the analysis concludes the hotel could increase visibility through optimizing for additional keywords and use of location tools.

1. PANGKOR LAUT RESORT
By Lauriane Laurent & Deborah Bomstein
HOTEL RESEARCH ANALYSIS

2. PURPOSE
 Searches for the hotel site itself using
different keywords
 Searches for the 3rd party sites
 Conclusion
CONTENT
 See how effective the hotel is on
working on digital marketing by
observing its visibility on organic
researches for both its own site and
the 3rd party sites.

3. The hotel appears at the top of the first page when we type
“Pangkor Laut Resort”. It is a good thing but it could improve its
results by adding its location on a map.

4. With the key words used above, the hotel appears in the top 10
on the first page. The hotel did a good job as it will be visible by
most of the internauts.

5. Here, we see that the hotel is present on the 1st page but it is at the
bottom of the page. The result could be improved by using SEO strategy.

6. While the hotel is a Leading hotel in Malaysia, it does not appear on the
first page. It will be interesting for them to improve their visibility on this
page.

7. The hotel does not appear when we type « 5 star hotels in Malaysia ». It
is a shame because this research shows most of the luxirious hotels in
Malaysia. We think that the hotel definitely needs to improve its visibility
by adding more keywords.

8. Our hotel appears on the first page with this search and the 3rd party sites
promote it directly at the top advertisement banner. It is a good visibility for
the hotel.

9. When we type the name of our hotel, it appears on many 3rd Party
websites, such as booking.com, agoda.fr, leadinghotel.com, directour.com
and hoteltravel.com. We think that it is a good strategy to be present in
such sites as it is a way to maximize its chance to sell its rooms.

10. The 3rd Party site Agoda promotes well the hotel around the world, which
is a smart way to attract foreign customers. For instance, in the French
website, the text that promotes the hotel is very attractive and different
from the hotel website. Many pictures are also available .

11. On Booking.com, the promotion is well done as well with a very appealing
text and images. There is even a good review from a customer at the
top of the page and many other comments are available.

12. CONCLUSION
 We think that Pangkor Laut Resort is doing a very
good job at promoting its hotel both through its own
site and through the 3rd party sites.
 However, the hotel could improve its visibility for
some key words and use the map tool to increase
its sales potential.