Recruiting participants is one of the more challenging parts of conducting user research, especially if you can't outsource to recruiting firms. This deck offers practical steps to recruit the right participants for your research. This deck is from a talk given at Usable (a design meetup in Lagos) in August 2017

1. RECRUITING
PARTICIPANTS
by 'Lade Tawak
H O W T O C O N D U C T U S E R R E S E A R C H

2. 01
Choose your
research method
method has to correspond to goal
Identify your
research goals
strategy (validate idea) versus
usability (validate product/feature)
methods for strategy focused research
include interviews and focus groups
methods for usability focused research
include usability tests
method determines number of research
participants

3. 02
Know your users
Recruitment
methods
hallway/guerrilla testing
existing users
snowballing
go online
identify the types of users you have
create personas/proto-personas
targeted ads

4. 03
Create your
screening criteria
avoid leading questions
don't “give away” the profile you
are targeting
consider characteristics that reflect
specific user personas/proto-personas
create a relevant question for each
criteria you identify
screen out people who are involved
with the product
screen out employees of
competitors

5. 04
To incentivize or not?
incentives should be relevant to
participant type
What to do about no-shows
schedule a convenient time for
participants
no-show rate is 11%*
be generous
say thank you
have back up participants
*http://www.nngroup.com/reports/how-to-recruit-participants-usability-studies/

6. 05
recruiting participants can be a time consuming and
expensive process, but to get valuable findings, you
must use representative samples for your research
FINALLY...

7. THANK YOU!
@deaduramilade
T H E E N D