This document discusses an approach to innovation called "Thinking Inside the Box" presented by Mark Randall, Chief Strategist and VP of Creativity at Adobe. It advocates focusing on creating innovators rather than individual innovations through a self-directed, step-by-step process involving beginning with motivations, compressing, combining, and refining ideas while getting feedback through scorecards, canvases, and checklists. This process aims to align passion and purpose to drive innovation through a funnel with increasing percentages of ideas progressing from inception to investigation to improvement to ideation and infiltration stages.

1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mark Randall | Chief Strategist, VP Creativity
Thinking Inside the Box
@markran

3. Focus on creating innovators, not innovations.

6. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

7. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Sugar
Caffeine

11. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Make it a self-directed,
step by step process.

12. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What happens if you beat the red box?

15. Begin with
motivations

16. Innovation is born
of insight and input

18. 18

19. Compress, combine,
refine and evaluate.

20. Score card, canvas & checklists
drive constructive feedback.

21. Validate the Problem.
Validate the Solution.

22. Refine hypothesis.
Run out of money.

23. Stop playing HiPPO,
bring experimental data.

24. Aligning passion + purpose = Win!

25. 23 blue boxes
6: Infiltrate 6%
4 & 5: Investigate 22%
3: Improve 45%
2: Ideate 63%
1: Inception 92%
Innovation
funnel

26. kickbox.adobe.com
@markran
Open source, free download