IMS Health services capabilities for medical device companies

1. MedTech Capabilities: Services
Mission-critical information along with the knowledge and
technology to make it actionable
2014 Capabilities Overview: MedTech
1 4/8/2014
Services
Information
• Business intelligence & reporting
tools
• Deployment across multiple
platforms (PC, tablet, mobile)
• SaaS and hosted solution options
• Integrated Commercial Operation
Platforms: CRM, CLM, analytics and
IC
Technology
Core MedTech Data
• National product sales (units/price/share)
• National hospital charge master data
• National & subnational claims data
• Subnational (facility) sales & marketshare data
• Patient data
• Consumer data
Related Analogue Data
• National pharma Rxs
• National pharma subs
• National disease by indication data
• Doctor level Rx & decile data
• National Rx by plan
• Subnational Rx by doctor by plan
• Information Mgt., business Intelligence
(IMBI)
• Sales Force Effectiveness
• Health Economic and Outcomes
Research
• Marketing and Promotional Effectiveness
• Pricing & Market Access
• Reimbursement/Contract Mgt
• Product/portfolio strategy
• Competitive intelligence

2. Technology enabled customer interaction model
Customer centric 360° multi-channel approach
2014 Capabilities Overview: MedTech
2 4/8/2014
Non-
Personal
Interactions
Buyer/Influencer
Communications
Website
Visits
Cadaver Lab
Recruitment
Medical
Portals Visits
Convention
Follow-up
Direct mail
email
Websites
www
Mobile apps
Medical apps
Personal
Interactions
Inventory
Management
Surgery
Reports
Customer Profile/
Affiliations
PO/Invoice
Completion
Convention
Attendance
Sales
Data/
Analytics
Conventions
KOL/Thought Leader
Contact Center Rep
Sales Rep with iPad
Rep training/e-learning
Customer

3. IMS Health Advisory Services
2014 Capabilities Overview: MedTech
3 4/8/2014
IMBI • Data reformatting with client business rules
• Data Warehouse/Marts
• Integration of various data sources
• Executive and Field reporting with KPI’s across
multiple platforms
• CRM Implementation
• Commercial Outsourcing
• On-site FTE Resources (analysts, consultants, etc)
Information Management,
Business Intelligence

4. IMS Health Advisory Services: IMBI (Cont.)
2014 Capabilities Overview: MedTech
4 4/8/2014
c
Hosted Solutions
Can you just do this for me: Data Warehouse,
CRM, IC, Hosting?
Warehouse Integration
How can I integrate specialty supplier data?
How can I streamline ongoing processing?
System Integration
How do I integrate silo’d systems for one
system across the organization?
How do I manage different customer views?
Reporting & Analytics
What metrics should my B2B sales team use?
What metrics should my field team use?
What reports are best?
How can I enable my analysis easily?
Advisory Services
How do I transition from multiple reports
to a single, integrated feed ?
How can I optimize my processes to provide
speed to insight?

5. IMS Health Advisory Services
4/8/2014
2014 Capabilities Overview: MedTech
5
SFE • Sales Force Size & Structure
• Territory Alignment
• Profiling and Targeting
• Call Planning & Tailored Messaging
• Resource Optimization
• Performance Management
• Compensation Design
Sales force Effectiveness

6. IMS Health Advisory Services
4/8/2014
2014 Capabilities Overview: MedTech
6
Health Economic and Outcomes Research - HEOR
• Platform engines
• Data warehouse/data marts
• Encryption systems & linking
technology
• Meta-data repository
• User interface & sophisticated
• analytics library
• Electronic data capture
• Health economic evaluations
• Core models & local adaptations
• Budget impact
• Meta-analyses
• Indirect comparisons
• IMS CORE Diabetes Model
Largest collection of scientifically
validated, anonymized patient-level
data assets:
• Health plan claims
• Longitudinal Rx
• Electronic medical records
• Hospital disease
• Value development planning
• Market access strategy
• Core value dossiers & local
adaptations
• HTA readiness
• Value communication
• Reimbursement submissions
• Evidence generation
• Late-phase studies
• Patient-Reported Outcomes (PROs)
• Database studies
• Epidemiology
• Risk management
Outcomes
Research
Health
Economic
Modeling
Market
Access
• Data sourcing & validation
• Data integration & linking
• Data management & curation
• Platform development
• Customized analytics & reporting
• Evidence planning
Real-World
Evidence
Solutions
Technology
IMS
LifeLink

7. IMS Health Advisory Services
4/8/2014
2014 Capabilities Overview: MedTech
7
Marketing
Effectiveness
• Resource Allocation by Customer Segment
• Resource Allocation across Channels
• Message Effectiveness
• Program ROI Assessment
Marketing and Promotional
Effectiveness

8. Coverage Documentation Coding
Claims
Submission
Payment
IMS Health Advisory Services:
Pricing & Market Access
Our pricing and reimbursement expertise spans the entire
spectrum of client reimbursement needs combined with…
Provider justification that
patient meets coverage
criteria
Reporting of treatment and
product codes to payer for
payment
Specific conditions
required for
reimbursement
Classification of product
into a group for payment
Payment to provider or
patient based on code
and coverage policy
4/8/2014
2014 Capabilities Overview: MedTech
8

9. IMS Health Advisory Services:
Pricing & Market Access
• New coverage
determination by Centers
for Medicare & Medicaid
Services or private plan
• New coverage
determination by Centers
for Medicare & Medicaid
Services or private plan
• May be based on
previous device’s
coverage policy
• Good chance for applying
for and obtaining a new
code
• Code determination
based on the new
device’s fit within an
existing code
• Limited chance of
obtaining a new code,
if similar devices exist
• A deep understanding of
the unique coverage,
coding and payment
needs of clients with
novel devices & follow-on
devices
• If a new code is obtained,
new payment assigned
• Payment based on
existing code
4/8/2014
2014 Capabilities Overview: MedTech
9
MedTech
Category
Coverage Coding Payment
Novel
Devices
Follow-on
Devices

10. Process Management Services Systems Integration Services
IMS Health Advisory Services:
Reimbursement/Contract Mgt.
• Revitas/Model N/Vistex/BPI Systems
Implementations
• CARS Optimization/ Extensions of
Lifecycles
• Revitas & Model N Optimizations
• BPM Implementations
• Merger Integration
• Custom Payer Solutions
• Policies & Procedures
• Business Process
Re-engineering
• Contract Operational Excellence
• Large-Scale Program Planning
& Management
4/8/2014
2014 Capabilities Overview: MedTech
10
Enhance compliance and reduce the risk of financial penalties
Contract Process Management & Systems Integration Excellence

11. IMS Health Advisory Services:
Reimbursement/Contract Mgt.
Enhance compliance and reducing the risk of financial penalties
4/8/2014
2014 Capabilities Overview: MedTech
11
Managed Markets Compliance Services Managed Markets Audit Services
• Pharmacy Benefit Management/Managed
Care Organization Audits
• Chargebacks
• Mock Office of Inspector General Audits
• Specialty Audits
• Wholesaler Audits: Inventory
Management & Chargebacks
• Compliance Program Development
• Compliance Risk Assessments
• Eligible Entity Validation
• Government Pricing Restatements
• Federal Supply Schedule Development &
Negotiation Support
• 340B Fraud & Diversion Tracking
IMS Compliance & Audit Expertise Ensure Contract & Regulatory Compliance