Agenda
Handmark Solution
Pocket Express Summary
Pocket Express 5.0
Personalisation and Customisation
Channel Detail Inform...
The Handmark Solution
    3 Keys to Generating Revenue from Mobile Data




The platform for generating revenue from mobil...
The Platform for Generating Revenue from Mobile Data

The very best news, sports, weather, entertainment, travel, financia...
Pocket Express International Capabilities
                 Customised information in multiple languages!
                 ...
Pocket Express is rich in content,
                       choices, and personalisation!
     Regional and International ne...
Pocket Express News
                         Late-breaking News from around the world

• Information to stay in the know w...
Pocket Express Sport
                 Always know the latest scores for the favorite teams

• Sport scores, fixtures and s...
Pocket Express Weather
                             Weather forecasts around the world


• Know the current weather foreca...
Pocket Express Stocks
                              International Stock Market Support

• Stock prices, ticker and details...
Pocket Express Travel
                   All the essentials for business or leisure travelers

•  Real-time flight status ...
Pocket Express Entertainment
            All the latest Celebrity news - TV, Movies, Music and more!




• Hollywood gossi...
Pocket Express Horoscopes
                          Daily Horoscopes and Celebrity Listings




• Horoscope information up...
Pocket Express Assist
                                           One-click Customer Service
•  MobileCierge: 24/7 personal...
Pocket Express Store
              High-Quality, Tested, Brand name games and applications for your device

Easy-to-purcha...
Pocket Express Roadmap
                                  More languages, countries, content
2008 & Q1 2009:
     English, ...
Mobile and Desktop web stores
       The Finest Desktop and Mobile Storefronts in the Industry

• Desktop, WAP and on-devi...
Branded Content
          Differentiating Handsets at Point of Sale and Beyond
Balanced mix of games & applications
•  Han...
Branded Global Content
             Attracts Customers and Increases Purchases

• Global reputation for the best in brande...
Handmark: The Leading Partner in Mobile Content




•  Full-service developer, publisher and distributor of mobile content...
Appendix




                                      21
Handmark Confidential & Proprietary
Pocket Express News Categories
                           Over 100 Categories of News, continued:

                       ...
Pocket Express News Categories
                                        Over 100 Categories of News, continued:

Associated...
Pocket Express News Categories
                         Over 100 Categories of News, continued:


                Spanish ...
Pocket Express News Categories
                            Over 100 Categories of News, continued:


French
Arts-et-specta...
Pocket Express News Categories
                         Over 100 Categories of News, continued:



                       ...
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Pitchbook English

  1. 1. Agenda Handmark Solution Pocket Express Summary Pocket Express 5.0 Personalisation and Customisation Channel Detail Information Roadmap Digital Stores Branded Content Appendix 2 Handmark Confidential & Proprietary
  2. 2. The Handmark Solution 3 Keys to Generating Revenue from Mobile Data The platform for generating revenue from mobile data Digital Application Stores: Mobile and Desktop Web Stores The finest mobile and web-based storefronts in the industry Branded Content Top quality content brings customers games and applications ranging from fun to productivity 3 Handmark Confidential & Proprietary
  3. 3. The Platform for Generating Revenue from Mobile Data The very best news, sports, weather, entertainment, travel, financial information and more - FAST, SIMPLE & FREE! Supports all major mobile platforms: It’s easy to get started: •  Via preload and links from desktop and mobile web •  Download FREE Express with unique Referral ID for tracking •  Content available for purchase in store •  Purchases via a variety of payment methods or operator billing with revenue share Fast. Simple. FREE 4 Handmark Confidential & Proprietary
  4. 4. Pocket Express International Capabilities Customised information in multiple languages! International Language support January 2009: English Italian Swedish French Portuguese Spanish Finnish German Across platforms and handsets • Wide choice of local content • Customisable 5 Handmark Confidential & Proprietary
  5. 5. Pocket Express is rich in content, choices, and personalisation! Regional and International news in local language that •  can be personalised Channels are customisable, control number of updates, •  news categories, sporting teams, stocks and more Weather is provided based on location, but easily •  customizable to relevant cities and locations Pocket Express can also be configured for specific •  operators, OEMs, or tailored to a customer base 6 Handmark Confidential & Proprietary
  6. 6. Pocket Express News Late-breaking News from around the world • Information to stay in the know while on the go, in an easy to read and user-friendly format • Over 100 news categories from top providers : - BBC, Agence France-Presse, Associated Press - Exclusive editorial content with ‘Read Red’- commentary and editorial stories written by Pocket Express editorial staff placed around the world   Customise news based on operator/OEM customer base - choose from 100s of news categories (see appendix for details)   Subscriber can customise to receive only the news relevant to them, change the number of news stories that are cached, as well as the content, from the settings option • Dynamic content - so expect new feeds to be added regularly and when relevant (ex: Olympic News during Summer 2008) 7 Handmark Confidential & Proprietary
  7. 7. Pocket Express Sport Always know the latest scores for the favorite teams • Sport scores, fixtures and standings- in one place: - English Premier, Scottish Premier, Bundesliga, Serie A, La Liga, UEFA Champions League, UEFA Cup, NHL, MLB, NBA, NFL, NASCAR, Formula1, etc. • Scoreboard: up-to-the minute scores and statistics • Sports News: - BBC - Agence France-Presse - Associated Press - Exclusive editorial content with ‘Read Red’ commentary and editorial stories written by Pocket Express editorial staff placed around the world • Customise to receive only the relevant sports, change teams and sports, as well as the number of news stories that are cached (customisable at distribution channel and user level) 8 Handmark Confidential & Proprietary
  8. 8. Pocket Express Weather Weather forecasts around the world • Know the current weather forecasts anywhere in the world! • Current, Two-day and Seven-day detailed forecasts - Marine forecasts - Global ski reports • Customise to receive the relevant weather, add unlimited locations worldwide (over two million available!) 9 Handmark Confidential & Proprietary
  9. 9. Pocket Express Stocks International Stock Market Support • Stock prices, ticker and details automatically update regardless of location - European Exchanges: London Stock Exchange, Deutsche Boerse Frankfurt, Euronext Paris, Euronext Amsterdam, Euronext Lisbon, Euronext Brussels, Milan Stock Exchange, Sociedad de Bolsas (Madrid) - Asian Exchanges: Bombay and Tokyo Stock Exchanges - North American Exchanges: NYSE, AMEX, TSX, NASDAQ • Stock Market News: - BBC - Agence France-Presse - Associated Press - Scott Burns, renowned personal finance columnist in the US • Customise to receive the relevant market information, change the stock quotes and indices as well as the number of stories that are cached. 10 Handmark Confidential & Proprietary
  10. 10. Pocket Express Travel All the essentials for business or leisure travelers •  Real-time flight status information and schedules from around the world •  Free unlimited access to the Official Airline Guide® schedules: - 75,000 daily departures from 3,500 airports around the world •  Worldwide Hotel Search and booking •  Travel Phone Numbers: rental cars, airlines, hotels and more •  Currency Conversion for 164 global currencies •  READ RED: Exclusive travel content from the Pocket Express editorial staff such as: - Location destination guides - Travel book reviews - Food and drink recipes from around the globe - Travel tips and tricks 11 Handmark Confidential & Proprietary
  11. 11. Pocket Express Entertainment All the latest Celebrity news - TV, Movies, Music and more! • Hollywood gossip, in an easy to read and user-friendly format • TV, Movies, Music news categories from top providers: - BBC - Agence France-Presse - Associated Press • Customise to receive only relevant news, number of news stories that are cached, as well as the content 12 Handmark Confidential & Proprietary
  12. 12. Pocket Express Horoscopes Daily Horoscopes and Celebrity Listings • Horoscope information updated daily - Every sign of the Zodiac - Daily ‘rating’ predictions • Birthday Horoscope Information - Special extended horoscopes for birthdays - Celebrity birthday information 13 Handmark Confidential & Proprietary
  13. 13. Pocket Express Assist One-click Customer Service •  MobileCierge: 24/7 personal assistant •  Express Assist features the world’s first mobile personal assistant service: o Personal Assistance o Restaurant referrals and reservations o Access to tickets for important events o Expert help locating hard-to-find product and services o Information on movies, weather, etc o Travel Assistance o Immediate flight and hotel re-booking o Help resolving transportation & hotel problems while travelling o Translator/interpreter services o Emergency Assistance o Immediate assistance in unfamiliar places or outside business hours o Access to roadside assistance •  Customer Care - One-click access for customers to speak to a live care assistant •  Inbox Messaging - Great tool to let customers know the latest information: new products, incentive to upgrade subscriptions, etc 14 Handmark Confidential & Proprietary
  14. 14. Pocket Express Store High-Quality, Tested, Brand name games and applications for your device Easy-to-purchase games, applications, ring tones and more, targeted for each specific device and platform •  Multiple purchase options*: •  Multiple Currency support •  OTA Downloads •  Purchase history, re-download games and apps •  Multi-lingual •  Consistently updated with the latest titles: - Handmark developed games and applications such as: Astraware, the Handmark Game Studio games - Handmark aggregates titles of some of the most well-known developers: Konami, BPlay, Capcom, EA, Glu, Infusio, IPlay, etc * Credit card, Paypal, Premium SMS, Operator Billing 15 Handmark Confidential & Proprietary
  15. 15. Pocket Express Roadmap More languages, countries, content 2008 & Q1 2009: English, French, German, Spanish, Italian, Portuguese, Finnish, Swedish Q1 2009: Windows Mobile, BlackBerry, Series60 JME 2009: Additional languages Platforms: Linux, Android, iPhone Additional features in future plans: • RSS- customer’s chosen Web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video into the Pocket Express easy-to-follow format • Golf (PGA, LPGA and European Tour) • Alerts (Sports, Stocks, Weather, etc.) • Video • Search RSS example, a customer may • Local News add their gossip blog feed into the news navigation 16 Handmark Confidential & Proprietary
  16. 16. Mobile and Desktop web stores The Finest Desktop and Mobile Storefronts in the Industry • Desktop, WAP and on-device storefronts drive mobile data usage and repeat purchases • All can be branded by operator/OEM • User-experience tested design provides the finest user interface and experience • Easy access to the hottest titles, latest ringtones, themes, games and applications Pocket Express On-Device Store, Desktop Store, proven ARPU WAP Store, proven ARPU proven ARPU 17 Handmark Confidential & Proprietary
  17. 17. Branded Content Differentiating Handsets at Point of Sale and Beyond Balanced mix of games & applications •  Handmark catalog is approximately 55% games, this can and will adjust based on demand Optimal assortment of titles by category, with a focus on quality •  Constantly refreshed titles, focusing on quality over quantity (10 versions of Sudoku are not better than the BEST version of Sudoku) Robust catalog cross-platform •  Windows Mobile Smartphone and Pocket PC, Symbian S60, Android •  Includes Handmark Studios content and content aggregated from trusted partners •  Can be leveraged into a global offering Handmark in-house development maximizes partnerships •  Customised development through shared roadmaps •  Providing exclusive properties •  Executing preloads 18 Handmark Confidential & Proprietary
  18. 18. Branded Global Content Attracts Customers and Increases Purchases • Global reputation for the best in branded titles: consumer, business and education • Distribution in Handmark-powered networks of device manufacturers and operators • Handmark develops smartphone applications for leading brands • Astraware, Handmark game studio based in the UK, creates the best in original titles • Direct relationships with developers create opportunities for unique titles and capabilities • Partners with the best-quality developers, including some of the best global companies: 19 Handmark Confidential & Proprietary
  19. 19. Handmark: The Leading Partner in Mobile Content •  Full-service developer, publisher and distributor of mobile content and services •  Founded in 2000, employees in US and Europe •  Broader device and platform coverage than any other provider •  Focused on developing, publishing and aggregating only the best quality mobile titles •  The key to addressing your data ARPU goals •  Trusted partners including: Orange, Nokia, Sony Ericsson, Sprint, TELUS, Bell, Alltel, AT&T, Samsung, Motorola, RIM, BBC, Agence France-Presse, Sony Pictures , Microsoft, Apple, etc. 20 Handmark Confidential & Proprietary
  20. 20. Appendix 21 Handmark Confidential & Proprietary
  21. 21. Pocket Express News Categories Over 100 Categories of News, continued: Agence France-Presse: uClick: BBC UK: English French English News of the Weird Africa La Une Top Stories Dear Abby Americas France International News Asia Pacific Business Top Stories Monde Middle East Cricket Afrique Africa Economy Economie/Finances Business Education Sports Sports England Entertainment Football Football Europe Politique Cricket Football Culture / Art de vivre Health/Medicine Formula1 Sciences/Environnement Science/Environment Health Middle East High Tech High Tech Politics Medecine/Sante People Premiership Media Lifestyle Rugby League Les gens Entertainment Rugby Union Science and Nature Insolite Offbeat Scottish Premiere League UK News South Asia Sport Top Stories Portuguese Technology Top Stories Mundo UK Economia World Top Stories America Latina Your Money Sociedad Art e cultura Ciencia e tecnoloia Esporte 22 Handmark Confidential & Proprietary
  22. 22. Pocket Express News Categories Over 100 Categories of News, continued: Associated Press: English Analysis Feature stories International all headlines Sports college news Business board-of-trade Government cabinet-state-pentagon Politics blog Sports college scores Business consumer-news Government congress Regional Africa Sports college stats Business dollar-gold Government other Regional Asia Sports golf news Business general Government resident Whitehouse Regional Australia Antarctica Sports golf stats Business Government-economic-figures Government supreme-court Regional Canada Sports golf summaries Business news briefs Headlines big-story Regional Europe Sports hockey game Business standard-poor-averages Headlines business Regional Latin-America-Caribbean Sports hockey news Business stock-market-reports Headlines elections Regional middle-east Sports hockey standings Business wall-street-stocks Headlines entertainment Regional US Sports hockey stats Business week-in-review International Headlines general Religion Sports Olympics Business blogs Headlines health Science Sports other Business calendars Headlines International Sports all Sports scoreboard Business editorials Headlines Olympics Sports auto-racing news Sports soccer game Election general Headlines politics Sports auto-racing race-summaries Sports soccer news Election gubernatorial Headlines science Sports baseball game-summaries Sports soccer stats Election house Headlines sports NCAA Sports baseball news Sports tennis game Election presidential Headlines sports world-cup Sports basketball game-summaries Sports tennis news Election senate Headlines strange Sports basketball news Sports tennis stats Election state-local Headlines technology Sports basketball stats Today-in-history Entertainment all headlines Headlines US Sports boxing news Weather foreign-temps Entertainment movies Headlines Washington Sports boxing stats other Weather US Entertainment music Health-medical Sports boxing stories Entertainment other High-tech Sports college AP-polls Entertainment TV Sports college game-summaries 23 Handmark Confidential & Proprietary
  23. 23. Pocket Express News Categories Over 100 Categories of News, continued: Spanish German Dutch Business Business Business Entertainment Entertainment Entertainment Europe Global Global General Headlines business Health Global Headlines Oddities Health entertainment Politics Oddities Headlines sports Service Politics Health Sports Technology Latin America Switzerland US News briefs Technology Oddities Politics French Sports Business Technology Entertainment US France Weather Global Health Living Oddities Politics Science Sports Switzerland Technology 24 Handmark Confidential & Proprietary
  24. 24. Pocket Express News Categories Over 100 Categories of News, continued: French Arts-et-spectacles Hockey Financieres Home-and-family Football IR-hockey Hockey Lacrosse Insolite Media La-bourse Miscellaneous Miscellaneous National Nationales NBA Sante News briefs Sportives NHL Oddities English Olympics Agriculture Religion Auto-racing Rugby-soccer Baseball Science Business Skiing Commerce Sports Curling Technology Entertainment Tennis Federal-budget Terror Figure-skating Travel Football Travel-notes Golf World Health 25 Handmark Confidential & Proprietary
  25. 25. Pocket Express News Categories Over 100 Categories of News, continued: International rugby American-football general news Headlines baseball MLB International soccer American-football ncaa-mfoot news Headlines basketball NBA International tennis Stats sports American-football NFL news AP smortsml headlines basketball Marathon general news Auto-racing general news Headlines general Olympics general news Baseball general news Headlines general nyc Olympics general results Baseball MLB news Headlines golf Running general news Basketball general news Headlines ice-hockey NHL Soccer FIFA news Basketball NBA news Headlines motor-racing Soccer general news Basketball NBA rosters Headlines Olympics Soccer MLS news Basketball ncaa-mbasket news Headlines soccer world-cup Soccer MLS rosters Basketball ncaa-mbasket rosters Headlines tennis Soccer WUSA news Basketball ncaa-wbasket news Horse-racing general news Tennis general news Basketball ncaa-wbasket rosters Ice-hockey general news Basketball WNBA news Ice-hockey NCAA-mhockey news Bowling general newsBoxing general news Ice-hockey NHL news Cycling general news International American football Figure-skating general news International baseball Golf general news International basketball Gymnastics general news International boxing Headlines American-football NCAAHeadlines International cricket American football NFL International general Headlines baseball MLB International golf Headlines basketball NBA International ice-hockey International AP smortsml headlines basketball motor-racing Headlines American football NFL International Olympics 26 Handmark Confidential & Proprietary

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