1. Target Market ............................................................................................................... 4
Our Services ................................................................................................................ 4
Target Customers ........................................................................................................ 5
Potential Competitors ................................................................................................... 6
Pricing .......................................................................................................................... 7
Marketing & Advertising Plans & Costs ........................................................................ 7
Potential Partners......................................................................................................... 8
Company Structure .................................................................................................... 10
Key Positions ............................................................................................................. 11
The Team at Maple Leaf Solutions ............................................................................ 14
Board of Advisors ....................................................................................................... 17
Growth in the Maple Leaf Solutions Staff ................................................................... 18
Revenue From Employees ......................................................................................... 19
Office Space & Costs ................................................................................................. 20
Office Technology & Costs......................................................................................... 21
2. Maple Leaf Solutions’ LLC is comprised of many talented and versatile employees with past
experiences’ in almost any field imaginable. It is our goal to provide SAP Business One to
our customers with top notch customer service and an in depth training seminar. Our
training seminars will allow our customers to expand their businesses, which will in turn
grow our business through word of mouth. Being a startup company, we are looking to
capitalize on the following goals: 1. Provide a low cost, yet highly effective product. 2.
Expand our customer base each of the first five years. 3. Increase profits at the end of every
year. In order for Maple Leaf Solutions’ to accomplish these goals, we must first piece
together a strategic plan for success.
By locating Maple Leaf Solutions’ LLC in Vancouver we are setting ourselves up for
success because of the open market and the vast opportunities available to us. We are
striving to establish a strongly rooted company in Vancouver that is well known for their high
levels of customer service and high quality of product. We believe that our business will
enable other local businesses to flourish at little expense to them. Our transition from the
old system to SAP Business One will be one of ease due to our phenomenal support staff,
and with customer services readily available to our customers, we are confident that our
everyone will be satisfied.
Funding Maple Leaf Solutions’ LLC does not appear to pose any problems due to the fact
that all seven founders, Ms. Melia R. Pinkas, Ms. Regina B. Goltra, Ms. Anna R. Frye, Mr.
Daniel R. Vasinko, Ms. Dawn M. March, Ms. Mara L. Greiner, and Mr. Edward J. Crowe, will
equally contribute $30,000 coming to a grand total of $210,000. Furthermore, we are
requesting a bank loan totaling $200,000 for additional startup costs. With our $410,000 we
feel confident in our abilities to exploit the Vancouver SAP Business One market and
capture a large portion of the market share. Below, you can review a five year graph of
projected yearly figures.
3500000
3000000
2500000
2000000
In ($)
Revenue
1500000
Expenses
1000000
Profit
500000
0
-500000 1 2 3 4 5
Year
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
3. It is quite evident that with our bright and dedicated employees we will achieve our third
goal, increase profits at the end of every year.
Maple Leaf Solutions’ LLC is targeting primarily small to medium sized manufacturing and
supply companies in and around the Vancouver area with no more than 250 employees.
With such a large potential customer region we are investing a total of $30,000 in marketing
and advertising within the first two years, $15,000 each year. Our world class marketing
team is determined to spread the word of Maple Leaf Solutions’ LLC. Also, along with our
outstanding marketing and advertising we plan to partner with Small Business’s British
Columbia, (www.smallbusinessbc.ca), and host seminars for their organization, while
obtaining advertising space on their website. Moreover, we have decided to partner with
Automatic Data Processing, ADP, (http://www.adp.ca/) who is a payroll company. By
partnering with this payroll company we will alleviate the stress and time spent calculating
our own payroll. Both of our partners, SMBBC and ADP, will provide us with beneficial
services that will allow us to concentrate our focus on our customers and obtaining new
customers while maintaining a high level of organization within the office.
Along with the President Mr. Edward J. Crowe, the Manager of Sales and Marketing Ms.
Dawn M. March, the Manager of Administration Ms. Regina A. Goltra, and the Manager of
Consulting Ms. Anna R. Frye, our board of directors will also include ADP’s CEO Mr. Gary
Butler, Small Business BC’s CEO Mr. Ken Stratford, Stephen Jagger(a local entrepreneur
with expertise in starting a business), Jacques Daniels Shoemaker- Head of ―Leaf Squad‖
and a local investment banker. Having such a diverse Board of Directors will ensure that we
have expertise in every vital aspect of the business process. It is our hope to retain the
Board of Directors because we feel that their strong and authoritative presence will
encourage effective and efficient work and also help attract new customers through their
prior connections.
I would like to end with a quote that our company bases our beliefs on:
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
4. Maple Leaf Solutions is located in Vancouver Canada. Named after British Captain George
Vancouver, the city has a population of 578,041, and the metropolitan area has a population
of 2,116,581. This population makes Vancouver the third-largest area in the country, and
the largest city in Western Canada. Vancouver has become a very diverse city, with 52% of
the population not speaking English as their first language, and 30% being of Chinese
descent. Vancouver is ranked one of the most
livable cities in the world, and is the only city
to have stayed on this list for five years in a
row.
Because of the city’s location in the Pacific
Rim, and its many rail road routes, Vancouver
is a major industrial center of the country.
Forest products and mining companies are
some of the larger industries. In addition,
Vancouver’s scenic location makes tourism a
large industry in the city. Vancouver is also
growing in software development, film, and
biotechnology.
From our location in Vancouver, we plan to provide services to areas throughout British
Colombia as well. With the economy of the region being mostly construction and retail
services, we believe our products and services will do well in the region.
Our main product will be selling SAP Business
One. This software system is an enterprise
resource planning (ERP) system, and is geared
towards small to medium business, 50 to 250
employees in size. The SAP Business One
application integrates all core business functions
across your entire company – including
financials, sales, customer relationship
management, inventory, and operations. Unlike
many other small business solutions on the market today, SAP Business One is a single
application, eliminating the need for separate installations and complex integration of
multiple modules. Our services will include installation of the software, installation of
upgrades, training for customers’ employees on using the software, support for the
programs, and providing additional hardware and/or software service add-ons as needed. In
addition to the services mention, we also plan to have a professional IT service known as
the ―Leaf Squad.‖ The Leaf Squad will be available for general information technology
questions and problems our clients encounter. This option of having IT service outsourced
as opposed to having an IT staff in their own company is a cost efficient option for our
small-to-medium business clients.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
5. We plan to offer support with our services as well. To start off, we plan to provide support
with installation for every order. In addition, we assist with upgrades to our clients with
larger employee numbers. Also, we will offer a free training session for the initial installation,
and additional sessions can be done for an additional. We will offer this support 5 days a
week, about 10 hours a day. We understand that there may be other times that businesses
need our help, but we do not have the manpower to keep the phone lines open 24/7.
Support can be reached through phone, email, and the FAQ on our website.
Maple Leaf Solutions will be targeting small to medium sized manufacturing companies.
Vancouver has a variety of industries, including mining, biotech, film and software. Maple
Leaf will put the majority of its marketing efforts towards these industries. A few target
customers are listed below.
Hecla Mining Company has over 100
years of experience in mining silver. Their headquarters are
located in Coeur d’Alene, Idaho, but they have a sister office
in Vancouver, making them an ideal customer for Maple Leaf
Solutions. Hecla produced 10.6 million ounces of silver in
2010 alone, with an average cost per ounce of negative
$1.46, proving they are experienced and highly developed.
Ruden Manufacturing produces
custom and standard parts for mining and drilling
companies. Located in Burnaby, British Columbia, Ruden
Manufacturing is only about eight miles away from Maple
Leaf Solutions Headquarters. Ruden Manufacturing has
many years of experience, and has worked with drilling
contractors and engineers. They have also worked in the
geotechnical and diamond drilling industries.
Williams & White, founded in 1957, is a leading
manufacturing, equipment, and automation leader. Williams & White
specializes in producing saw knives and other cutting tools. They are
a part of the forestry industry and the machining industry, making
them an ideal customer for Maple Leaf Solutions.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
6. TimberWest was incorporated in
1997, and is Western Canada’s largest timber
and land management company. Forestry
being one of the top industries in Vancouver
makes TimberWest an excellent target
customer. TimberWest leads the coastal
industry in growing and harvesting timber, and
uses the best out of its land. They identify
strategies for both sustainable forest management and real estate. TimberWest values their
people, environment, innovation, and success, which makes them a great target customer.
The RSC Group is a large and very
experienced partner with Microsoft Dynamics, a
competitor software of SAP Business One. They have
been in business since 1989, and have over 800 customers. The RSC Group has an office
located in Vancouver, which would make it one of Maple Leaf Solutions top competitor.
SAP Canada is a direct seller of SAP
Business One, and a part of the SAP Company. SAP
Canada not only sells SAP Business One, but also
provides solutions and services. Since SAP Canada
sell SAP Business One directly, they will also be a
large competitor to Maple Leaf Solutions. SAP Canada has a training location in Vancouver.
Coastal Range Systems is located in British Columbia, and is one
of the fastest growing systems integration competitors in Canada. Coastal Range Systems
is a reseller of SAP Business One, and is both a SAP Business One Gold Partner, and a
Gold Certified Partner with Microsoft. Since they both sell SAP Business One, and are
partnered with Microsoft, a selling a
Microsoft Dynamics, they may be
one of the closet competitors.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
7. The SAP Business One software will cost each customer $3,000 per user. Maple Leaf
Solutions will gain much of their revenue through services that come along with the
purchase of SAP Business One. Hours spent implementing SAP Business One will vary
with each individual customer. Each basic customer will have roughly between 150-200
hours per year, while each average customer 300-450 hours per year. A comprehensive
customer may have up to 1,000 implementation hours per year. Maple Leaf customers will
pay about $150 per service hour.
Maple Leaf Solutions also offers a unique service, The Leaf Squad. The
Leaf Squad offers assistance with computers and networking, hardware
and software repair, and assistance with SAP Business One. For
customers to utilize Leaf Squad, they must pay a small fee of $20 per
month, while additional fees can range from $10 to $500, based on the
need and subject of the problem.
Maple Leaf Solutions decided to spend about $10,000 of the $15,000 budget on advertising
for the company, and is spending the additional $5,000 on advertising for Leaf Squad. The
advertising is split up into two different sections because the advertising for each will be
different.
Maple Leaf Solutions, in its first two years, will be spending $900 on one radio
advertisement. Maple Leaf Solutions will advertise on 103.5 QM/FM Today’s Soft Rock.
Maple Leaf chose to do a radio ad within the first two years of business because we need to
get our name out in any way possible. We chose to advertise with a soft rock station
because a lot of businesses often have a soft rock radio station playing throughout their
offices.
We also decided to put a lot into our
print ads. In Business in Vancouver
Weekly, we decided to take out a full
page ad in color for the first two
years. Per year, this totals $1,440.
We also bought a half page premium
ad for the Business in Vancouver
Weekly website, at $1,575 per year.
In BC Tech, a business magazine, we decided to purchase two half page ads for the year.
When purchasing an ad in the magazine, if you buy two, you receive a 15% discount. Maple
Leaf Solutions purchased two half page ads with spot color, each costing $2,710. With the
discount, Maple Leaf Solutions ended up paying $4,607 total. BC Tech also offers free
online advertising with each ad purchased.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
8. We also plan to send out postcard mailings, followed up by personal phone calls. Every
other week, 30 postcards will be sent out to various potential customers. Including printing
costs and postage, $1,137.60 will be spent for the first and second years.
Maple Leaf Solutions is also planning to submit our name and a brief company biography to
Vancouver Small Business (vancouversmallbusiness.ca), an online site that showcases
businesses and gives business tips to owners and employees. The advertising through
Vancouver Small Business is free.
An additional $340 is set aside for any additional postage, or reprints for Maple Leaf
Solutions’ mailers. In years three through five, advertising on the radio and in the
publications will slightly decrease, while mailers with information to new and pervious
customers about our products, services, and upgrades will be sent out.
Maple Leaf Solutions will also utilize free social media sites such as Facebook and Twitter
for advertising as well. Promotions will often run on these sites—such as 10% off your next
upgrade for the first 5 followers on Facebook—encouraging more followers. Find Maple
Leaf Solutions on Facebook at www.facebook.com/mplleafsol and follow Maple Leaf
Solutions on Twitter at @mplleafsol.
The pie chart below shows where all of the advertising funds are going.
Radio
BC Tech
Business in Vancouver
Weekly Publication
Business in Vancouver
Weekly Online
Mailers: Printing
Mailers: Postage
Additional Costs
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
9. Maple Leaf Solutions plans to market Leaf Squad with billboard advertisements and mailers
as well. Maple Leaf Solutions will send out the same amount of mailers costing $1,137.60.
In addition to doing mailers, Maple Leaf Solutions will also have a few billboard ads.
Billboard ads run about $800 per month. We chose to have a billboard ad featuring our Leaf
Squad Head Technician, Jacques Daniels
Shoemaker, three months out of the year,
totaling $2,400.
Maple Leaf Solutions also plans to advertise
our Leaf Squad in Business in Vancouver
Weekly with a quarter page classified ad
that will be in 12 issues, costing $567, as
well as in BC Tech with a black and white
banner totaling $870. The additional $25 will
be spent on extra postage and the reprinting
of mailers if necessary.
Maple Leaf Solutions plans to partner with two excellent businesses in the Vancouver area.
Automatic Data Processing offers new technologies and
processes that are currently shaping the way business is done. ADP
is the leading provider of Employee Services in Canada, which would
make it a beneficial partner. ADP offers services such as payroll,
human resources management, benefits administration, time and
labor management, occupational health and safety, outsourcing, and consulting services.
Paired with the services of SAP Business One, Maple Leaf’s target market can have
everything they need to have continued success within their businesses. This provides
―one-stop shopping‖ for Maple Leaf’s target customers. Partnering with ADP Canada will
allow customers of Maple Leaf Solutions to focus more on their specific competitive edge.
Small Business BC is British Columbia’s premiere resource for
knowledge-based business products and services. They offer seminars and other
information to small business on all stages of business. Small Business BC also offers
services and products to support growth, productivity, profitability, and assist with new
opportunities. Small Business BC is a great
company for Maple Leaf Solutions to partner with,
because they can conduct seminars with small
businesses that have purchased SAP Business
One, and can also host seminars for small
businesses that are considering purchasing SAP
from Maple Leaf.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
10. Maple Leaf Solutions chose to operate under the structure of a Limited Liability Company.
A Limited Liability Company is a combination of positive components of the corporation and
partnership. This structure was chosen because the partners in the company wanted an
equal voice in organizing and maintaining the company, but not equal liability. The
members of Maple Leaf Solutions have appointed the president of the company to be the
main manager of all operations, while maintaining a strong voice among the supporting
members of the organization. The personal liability of the owners in a Limited Liability
Company is limited to the amount of each individual investment by the owners. A partner in
the company is not responsible for other partner’s debts or liabilities.
Another reason for the owners of Maple Leaf Solutions to choose a Limited Liability
Corporation is the pass-through taxation or the lack of double taxation. Income and loss in
the corporation is passed through to its members. There is also a lot of flexibility that goes
along with the tax rules of a LLC. The organization can be taxed either as a sole proprietor,
partnership, S-Corp, or corporation. The life of the LLC extends beyond the life of the
owner of the corporation, avoiding problematic business termination. Maple Leaf Solutions
believes that because of the lack of limitation on owners and partners, future growth and
expansion is a very reachable concept. Another main advantage in choosing a LLC is the
ease of raising capital through the sale of interests. Through the sale and distribution of the
SAP Business One Program and Leaf Squad Service combined with the Limited Liability
Company Structure, success of the company is inevitable.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
11. President
Edward J. Crowe
Manager of Manager of Manager of It Employee
Administration Marketing Consulting Jacques Daniels
Regina B. Goltra Dawn M. March Anna R. Frye Shoemaker
Consultants
Salesperson
Daniel R. Vasinko
Mara L. Greiner
Melia R. Pinkas
Responsibilities:
o To fulfill his role as main contact person and communicator for all levels of the
company
o Ensure that the appropriate business strategies are in place and always fully
functioning to promote the maximum amount of revenue intake, reduction of
cost, and increase the profitability for Maple Leaf Solutions.
o Maintain the vision of Maple Leaf Solutions and guide all supporting factors of
the vision including;
Human, financial, technological, informational, and material resource
availability
The establishment of business relationships, organizational structures,
and motivational schemes.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
12. Responsibilities:
o Ensure that the financial situations of Maple Leaf Solutions are always in line
with company policy and are maintained at a healthy level to promote
revenue, increase profitability, and reduce the costs of the company.
o Maintain strong relationships with the investors in Maple Leaf Solutions
o Keep members and the Board of Directors up to date with the financial
happenings of Maple Leaf Solutions
o Be aware of future investments, costs, and revenue boosters for Maple Leaf
Solutions
o Analyze and craft ideas on how to continuously improve and identify sections
of the company that may need advancement
Responsibilities:
o Establish the presence, good name and reputation of Maple Leaf Solutions in
its target marketing area
o Be aware of the needs in the area for SAP Business One products and how
to market to the areas in need
o Be aware of potential partners and competitors for Maple Leaf Solutions in
the target market and surrounding areas
o Pave the way for Maple Leaf Solutions to spread its reign in the target area
and surrounding areas that hold promise for SAP Business One
Responsibilities:
o Be aware of the revenue categories in the company and how to adjust these
categories to specific customer needs
o Identify how to fully satisfy customers with their SAP Business One Programs
by;
Providing the organization of implementation, upgrade, and support
services
Maintain all components of hardware and software
Providing prompt online, direct, and telephone customer service
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
13. &
Responsibilities
o Monitor activities of the company particular to the branch of the company that
they are most familiar with (i.e. marketing, finances, etc)
o Use their observances to assist and improve customer satisfaction and
provide hands-on help to customers
o Report back to branch of Maple Leaf Solutions that they are working with and
offer sound advice on the needs of the customers
o Study other successful competitors in the area and assess the similarities and
differences between those competitors and Maple Leaf Solutions
Responsibilities
o Support advertising, consulting, and management techniques in the target
market area.
o Market Maple Leaf Solution services to the best of their ability to potential
customers
o Maintain the support of current Maple Leaf Solution customers
o Work with the Manager of Sales and Marketing to identify new customers and
how to reach them by spending time in the physical location of the customers
and gaining insight into the area’s trends and needs
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
14. Mr. Crowe graduated Harvard School of Law where
he received his MBA with a focus on finance and a
minor in business administration. Upon graduation,
Edward decided to take a year spent in the suburb of
Latrobe, Pennsylvania where his grandmother lived.
Here is where Saint Vincent College sits, and where
Edward met Anna Frye and Dawn March. Edward
kept in touch with both women, and thought of them
when he created the idea of Maple Leaf Solutions
five years later. Their specific areas of study were
diverse, yet complimented each other and the idea of
a SAP distributor quite well. Mr. Crowe also came up
with the idea of the ―Leaf Squad‖. Edward is very
enthusiastic about his company and is prepared to take Maple Leaf Solutions to new
heights.
Regina Goltra graduated from the University of
Santos Tomas in Manila, Philippines. She
graduated at the top her class with an MBA in
finance and accounting. Regina moved to
Vancouver after working two years at a small textiles
company in Davao, Philippines. Her childhood friend,
Dawn March, told her of the opportunity with Maple
Leaf Solutions. Regina, wanting a change of
scenery and climate, seized the opportunity. Ms.
Goltra excels in her financial skills and is excited to
bring Maple Leaf Solutions to the optimal level of
profitability.
Anna Frye joined the founders of Maple Leaf Solutions
after five years of being in the consulting business.
Miss Frye graduated with a Bachelor’s degree in
Business Management a Master’s Degree in
Operational Excellence from Saint Vincent College.
Anna spent her previous five years as the Manager in
Consulting for a small business outside of Ontario, her
hometown, called Humberview Insurance Brokers.
Humberview is where Anna was introduced to the
SAP Business One program and what inspired her to
further her journey in business through the distribution
of this program. Anna hopes to help Maple Leaf
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
15. Solutions excel in areas such as customer satisfaction, increased profits, and growth. She
also would like to see the Leaf Squad take over its main competitors and further satisfy SAP
Business One users.
Dawn March graduated from Saint Vincent College
with a degree in marketing and a minor in
entrepreneurship. For the first three years after
graduation, Dawn worked in advertising at The
Limited. While working there, Dawn met her future
husband, a player for the Vancouver Canucks. For
the two years prior to joining Maple Leaf, Mrs.
March got married and had her first child. The
happy family decided to settle down in Vancouver
after hearing about the opportunity at Maple Leaf
from Edward Crowe. Dawn is eager to get the
company name out to the public as well as expand
upon the Leaf Squad. Dawn is an asset to the team because of her passion for the
company.
As a freshly graduated marketing major from
Northwestern University, Mara Greiner was an
obvious asset to the Maple Leaf Solutions team.
Mara has a keen skill for knowing what sells.
Throughout her education, Mara held internships at
Dell and Hewlett- Packard. Both of these
experiences gave Mara the skills and knowledge that
she needs for salesperson position at Maple Leaf
Solutions. Mara stands alongside Mrs. March with
the advertising end of the spectrum and also with
product placing.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
16. Melia Pinkas came to Maple Leaf after graduating
from Columbia University with a major in Human
Relations and Information Technology. After a year
with SAP Canada, Melia decided to take on the
challenge of establishing Maple Leaf Solutions
along with the other founders. Melia has excellent
background with SAP Canada and great ideas for
how to satisfy Maple Leaf’s customers. Melia also
directs the Leaf Squad and organizes its actions.
Daniel Vasinko was a graduate from the University
of Cambridge with a MBA in Information Technology
and a major in management. Daniel moved back to
the states to live closer to his family when he saw
an ad for a consulting and IT specialist position at
Maple Leaf. Daniel recognized his opportunity to
join a very promising business and also an
opportunity to use his expertise to advance a fresh
company.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
17. President of Maple Leaf Solutions
Manager of Administration at Maple Leaf Solutions
Manager of Sales and Marketing at Maple Leaf Solutions
Manager of Consulting at Maple Leaf Solutions
Goaltender for Vancouver Canucks, runs a small Hockey Apparel and Equipment
shop in Vancouver
CEO of ADP Payroll Services, HR Solutions, Tax Compliance, and PEO, a partner of
Maple Leaf Solutions
CEO of Small Business BC, a partner of Maple Leaf Solutions
Head of ―Leaf Squad‖
Local entrepreneur, asset to Maple Leaf Solutions because he is familiar with the
area and how to kick off a business. Stephen has been starting businesses since
high school, one of which is an outsourcing business. This business provides high
level outsourced personnel to business owners and managers across North
America. Stephen has connections with the Vancouver Sun, has had publications in
The Wall Street Journal, The Ottawa Citizen, and The Vancouver Courier.
Maple Leaf Solutions is hoping to add onto the Board of Directors one of the
bankers.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
18. During the first year at Maple Leaf Solutions, the founders have decided that it would be
most cost efficient to only employ the president of the company, the three managers
(manager of marketing and sales, manager of administration, and manager of consulting),
two consultants, one sales person, and the head of our Leaf Squad staff. Because of how
quickly the revenue that Maple Leaf Solutions expects to obtain will grow, one more
salesperson will be added in the second year. This way, the salesperson can assist the
manager of sales and marketing and the current salesperson and bring new ideas to the
team. In the third year of operation, one more salesperson will be added and three more
consultants will come on board.
The new consultants to be hired will be people that possess deep knowledge of the SAP
Business One program, and who are very familiar with new trends and opportunities
concerning SAP. From this point on, consultants and salespersons will be added as
necessary. Maple Leaf Solutions also believes that it’s important to consider the possibility
of adding on additional members to the Leaf Squad Staff. These people will specialize in
development, installation, modification, maintenance, monitoring, and the integration of SAP
Business One into our customer’s systems, as well as assisting them with any type of
hardware or software troubles that they may encounter. This will give Maple Leaf Solutions
an edge on the competition to have Leaf Squad members with advanced technological
know-how within the company. On the following page is an example of what the expenses
of the employees could potentially look like by year five of operation:
Employee Costs
Employees Year 1 Year 2 Year 3 Year 4 Year 5
Edward J. Crowe $117,000 $119,340 $121,727 $124,161 $126,645
Regina Goltra $75,000 $76,500 $78,030 $79,591 $81,182
Dawn March $77,250 $78,795 $80,371 $81,978 $83,618
Mara Greiner $65,300 $66,606 $67,938 $69,297 $70,683
Salesperson $0 $66,606 $67,938 $69,297 $70,683
Salesperson $0 $0 $67,938 $69,297 $70,683
Salesperson $0 $0 $0 $69,297 $70,683
Anna Frye $80,000 $81,600 $83,232 $84,897 $86,595
Melia Pinkas $60,000 $61,200 $62,424 $63,672 $64,946
Daniel Vasinko $60,000 $61,200 $62,424 $63,672 $64,946
Consultant $0 $0 $62,424 $63,672 $64,946
Consultant $0 $0 $62,424 $63,672 $64,946
Consultant $0 $0 $62,424 $63,672 $64,946
Consultant $0 $0 $0 $63,600 $64,872
Consultant $0 $0 $0 $63,600 $64,872
Consultant $0 $0 $0 $0 $63,600
IT employee $65,000 $66,300 $67,626 $68,979 $70,358
Total Salaries $599,550 $678,147 $946,920 $1,162,355 $1,249,202
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
19. Maple Leaf Solutions employs top-of-the-line people to better serve and understand our
customers. Each employee has significant background and training in their fields, and know
how to put their knowledge into action. Because of the confident employees, excellent
customer service, and all around satisfaction with the product and support, Maple Leaf
Solutions feels that it is fair of them to require certain costs for their services.
The first stage in the process of getting a customer started with SAP is implementation.
Depending on the customer, the hours spent on implementation will vary. With a basic
customer, implementation of SAP Business One, per year, would be about 150-200 hours.
For an average customer, it would be around 300-450 hours, and for the comprehensive
customer, the hours spent on implementation per year could extend up to 1000 hours.
There are four stages involved in implementation, which is why the process can be very
timely. The four stages are as follows; project initiation, system design and configuration,
user acceptance, and going live. Anytime a customer wants to upgrade their SAP program,
this calls for 400-500 hours for the comprehensive customer, 150-250 hours for the typical
customer, and 75-100 hours for the basic customer.
Maple Leaf Solutions also provide support to all of their
customers who are using SAP. These support hours
vary as follows; 350 hours yearly for the comprehensive
customer, 150 hours for the typical customer, and 50-75
hours for the basic customer. The support system and
sale of services is what generates Maple Leaf Solution’s
bulk income. It costs Maple Leaf customers $150 per
service hour. Maple Leaf Solution’s second service, The
Leaf Squad, specializes in anything from computers and
networking, hard and software repair, TV repair, cell
phone repair, virus and spyware removal, computer tune-
up, major appliance repair, and data recovery. The
charge to customers to utilize the Leaf Squad is a base
cost of $20 per month. On top of this charge lie fees
dependant on the job performed. These additional fees
can range from $10 to $500. The customers are also
responsible to pay for any purchased tools or equipment
specific to their problem.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
20. $3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000 Employee Costs
$1,000,000
Revenue
$500,000
$0
1 2 3 4 5
Year
The chart above demonstrates how the revenue brought in to Maple Leaf Solutions
changes with the number of employees added to the team. The revenue per year increases
at a faster rate than the employee costs per year.
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
21. After deciding to make Vancouver Maple Leaf
Solutions’ home town and obtaining a business permit
for the area, headquarters became located at 691 East
65th Ave Vancouver, BC, Canada in a recently built
2,800 square foot building consisting of sufficient office
space for the president and his team of employees
along with a built-in warehouse to house supplies.
Each employee has their own personal desk to work at
when not traveling to install, service or upgrade SAP
Business One software for future and current customers. Maple Leaf Solutions is customer
friendly and welcomes clients to visit its headquarters for consulting or other services but is
open to and promotes coming to its customers. This program allows better integration into
customers’ companies and allows Maple Leaf Solutions’ teams to better understand the
clients’ business needs.
Square Feet Price Per Sq. Ft. Monthly Fee Yearly Fee
2,000 (office) $16.75 $3,908.00 $46,900.00
800 (warehouse)
Monthly Fee Yearly Fee
Electricity $175.00 $2,100.00
Internet/Phone Lines $198.95 $2,387.40
Fax $24.95 $299.40
Total $398.90 $4,786.80
$500.00 fee
Quantity Item Unit Costs Total Costs
7 Office Chairs $200.00 $1,400.00
7 Office Desks $625.00 $4,375.00
2 Reception Chairs $125.00 $250.00
1 Conference Table $275.00 $275.00
4 Conference Chairs $100.00 $400.00
Total Costs $6,700.00
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
22. Technology is a major part of Maple Leaf Solutions business
therefore investing in current technology used by employees is a
must. In order to stay current, all computer technology will be
refreshed and upgraded every three years. With the exception of
the president, each employee is given the same laptop along with a
mouse for desk use. Also every employee including the president is
given his or her own phone in their office. As for the president’s
computer, he is given a laptop that has the ability to support more
advanced or larger amounts of technology and data. He is also
given a docking system for the laptop, a separate monitor, keyboard and mouse for desk
use when in the office. Each laptop computer will run Microsoft Office Home and Business
software which contains essential programs to create presentations, log data and
communicate with co-workers and customers via email. Aside from personal computers
Maple Leaf Solutions will have faxing, copying and wireless printing along with a server that
includes data backup all within the office building.
Quantity Brand System Unit Price Total Price
E2011H 20-inch Widescreen Flat Panel Monitor
$139.00 $139.00
1 Dell (President)
1 Dell 104 Quiet Key Keyboard (President) $20.99 $20.99
7 Dell MS111 USB Optical Mouse (All Employees) $16.99 $118.93
1 Dell Latitude E5520 Laptop (President) $549.00 $549.00
1 Dell Docking Station (President) $129.00 $129.00
6 Dell Vostro 3400 Laptop (Employees) $489.00 $2,934.00
Office Home and Business 2010 Software (All
$1,116.00
4 Microsoft Computers) $279.00
1 Dell PowerEdge R515 2U Rack Server $1,089.00 $1,089.00
1 Microsoft SBS 2011 Essentials Server Software $545.00 $545.00
1 Lexmark C543dn Printer (President's office) $299.00 $299.00
1 Lexmark Prevail Pro705 Fax Machine (President's office) $129.00 $129.00
X544dn Copier/Printer/Fax Machine (Employee
$799.00 $799.00
1 Lexmark use)
1 TalkSwitch TalkSwitch 840vs Phone Server $1,495.00 $1,495.00
7 TalkSwitch TS-450i IP Phones (All Employees) $214.00 $1,498.00
Estimated Cost for Computer Technology $10,860.92
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
23. For Maple Leaf Solutions to begin our business of selling SAP Business One, we are asking
the bank for a loan of $200,000 to cover all our start-up costs. As a team we are investing a
total of $210,000 with each person investing $30,000. We will re-pay this loan over a period
of five years with an interest of 8%. We will use this money to start our corporation in
Vancouver, Canada, install telephone and internet in our office, provide office equipment for
our current employees, and furnishing our office.
We will incur losses during our first year as a new corporation starting. However, starting in
the second year, we will begin to see revenues exceeding expenses, resulting in profits by
the end of our second year of production and the years following.
Revenue Growth
$3,500,000
$3,000,000
Revenue ($)
$2,500,000
$2,000,000
$1,500,000
$1,000,000 Revenue
$500,000
$0
1 2 3 4 5
Year
Expense Growth
$1,800,000
$1,600,000
$1,400,000
Expenses ($)
$1,200,000
$1,000,000
$800,000
$600,000 Expenses
$400,000
$200,000
$0
1 2 3 4 5
Year
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
25. The following Sales Metrics show the four quarters for the first year of business for Maple
Leaf Solutions. We will sell to our first typical customer in the second quarter of the year.
Typical customers average about ten users per customer. We expect to sell again to a
typical customer through the third and fourth quarter as well as a basic customer in the
fourth quarter. These customer projections are used to project Maple Leaf Solutions’
revenues and expenses for the first year of operations.
Year1 Q1 Year1 Q2 Year1 Q3 Year1 Q4 Year 1 Total
Sales Metrics
New Customers 0 1 1 3 5
Basic 0 0 0 1 1
Typical 0 1 1 2 4
Comprehensive 0 0 0 0 0
Average Users
Basic 4 4 4 4 4
Typical 9 9 9 9 9
Comprehensive 19 19 19 19 19
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
26. Our profit and loss statement shows that we incurred no profits during the first quarter of
operations due to lack of customers. However, since Maple Leaf Solutions are still incurring
expenses we will operate at a net loss. Also in the second, third, and fourth quarters we will
operate at a net loss due to all of our expenses we have, even though we have developed
some customer relationships. Our costs exceed our revenues.
Projected Profit and Loss
Year 1
Revenues: Qtr 1 Qtr 2 Qtr 3 Qtr 4 Total
SAP Business One Software:
Basic $0 $0 $0 $12,000 $12,000
Typical $0 $27,000 $27,000 $54,000 $108,000
Comprehensive $0 $0 $0 $0 $0
Total SAP Business One Software $0 $27,000 $27,000 $66,000 $120,000
Implementation Services:
Basic $0 $0 $0 $22,500 $22,500
Typical $0 $60,000 $60,000 $120,000 $240,000
Comprehensive $0 $0 $0 $0 $0
Total Implementation Services $0 $60,000 $60,000 $142,500 $262,500
Upgrade Services:
Basic $0 $0 $0 $0 $0
Typical $0 $0 $0 $0 $0
Comprehensive $0 $0 $0 $0 $0
Total Upgrade Services $0 $0 $0 $0 $0
Support Services:
Basic $0 $0 $0 $0 $0
Typical $0 $0 $3,750 $3,750 $7,500
Comprehensive $0 $0 $0 $0 $0
Total Support Services $0 $0 $3,750 $3,750 $7,500
IT Service $0 $22,000 $31,000 $40,000 $93,000
Total Revenues $0 $82,000 $94,750 $186,250 $363,000
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
27. Qtr 1 Qtr 2 Qtr 3 Qtr 4 Total
Operating Expenses:
SAP Business One Software:
Basic $0 $0 $0 $8,000 $8,000
Typical $0 $18,000 $18,000 $36,000 $72,000
Comprehensive $0 $0 $0 $0 $0
Total SAP Business One Software $0 $18,000 $18,000 $44,000 $80,000
Services Costs: $66,250 $66,250 $66,250 $66,250 $265,000
Sales and Marketing: $40,638 $40,638 $40,638 $40,638 $162,550
General and Administration: $29,250 $29,250 $29,250 $29,250 $117,000
Accounting and Legal: $18,750 $18,750 $18,750 $18,750 $79,500
Rent and Utilities: $14,459 $12,375 $12,375 $12,375 $51,584
Interest Expense: $4,000 $4,000 $4,000 $4,000 $16,000
Depreciation: $807.15 $851.50 $851.50 $851.50 $3,406
Office Supplies $620 $620 $620 $620 $2,480
Insurance $730 $730 $730 $730 $2,920
Costs to Incorporate $150 $0 $0 $0 $150
Total Operating Expenses: $175,654 $191,464 $191,464 $217,464 $780,590
Profit/(Loss) ($175,654) ($109,464) ($96,714) ($31,214) ($417,590)
Shown below are Maple Leaf Solutions’ sales metrics for the first five years of operation.
Maple Leaf Solutions steadily develops more customers with our first comprehensive
customer joining us in our second year. We will consult five clients in the first year, eight in
the second year, twelve in the third year, fourteen in the fourth year, and eighteen in the fifth
year.
Projected Profit and Loss
Five Year
Year 1 Year 2 Year 3 Year 4 Year 5
Sales Metrics
New Customers 5 9 12 14 18
Basic 1 2 3 4 5
Typical 4 6 8 8 10
Comprehensive 0 1 1 2 3
Average Users
Basic 4 4 4 4 4
Typical 9 9 9 9 9
Comprehensive 19 19 19 19 19
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
28. As we previously stated Maple Leaf Solutions incurs a net loss during the first year due to
all of the startup-up expenses. However, Maple Leaf Solutions will first realize a profit by the
end of year two as shown on the profit and loss statement shown below and on the next
page. Our profits will slowly but steadily increase throughout the next three years. By the
end of the fifth year we have projected a profit of $1,460,800. Our cumulative profits for all
five years are approximated as $2,574,546.
Projected Profit and Loss
Five Year
Revenues: Year 1 Year 2 Year 3 Year 4 Year 5
SAP Business One Software:
Basic $12,000 $24,000 $36,000 $48,000 $60,000
Typical $108,000 $162,000 $216,000 $216,000 $270,000
Comprehensive $0 $57,000 $57,000 $114,000 $171,000
Total SAP Business One
Software $120,000 $243,000 $309,000 $378,000 $501,000
Implementation Services:
Basic $22,500 $45,000 $67,500 $90,000 $112,500
Typical $240,000 $360,000 $480,000 $480,000 $600,000
Comprehensive $0 $150,000 $150,000 $300,000 $450,000
Total Implementation
Services $262,500 $555,000 $697,500 $870,000 $1,162,500
Upgrade Services:
Basic $0 $0 $9,000 $18,000 $27,000
Typical $0 $0 $120,000 $180,000 $240,000
Comprehensive $0 $0 $0 $75,000 $75,000
Total Upgrade Services $0 $0 $129,000 $273,000 $342,000
Support Services:
Basic $0 $20,250 $40,500 $67,500 $101,250
Typical $7,500 $150,000 $270,000 $390,000 $540,000
Comprehensive $0 $45,000 $90,000 $180,000 $315,000
Total Support Services $7,500 $215,250 $400,500 $637,500 $956,250
IT Service $93,000 $100,000 $132,000 $145,000 $175,500
Total Revenues $483,000 $1,113,250 $1,668,000 $2,303,500 $3,137,250
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
29. Year 1 Year 2 Year 3 Year 4 Year 5
Operating Expenses:
SAP Business One Software:
Basic $8,000 $16,000 $24,000 $32,000 $40,000
Typical $72,000 $108,000 $144,000 $144,000 $180,000
Comprehensive $0 $38,000 $38,000 $76,000 $114,000
Total SAP
Business One
Software $80,000 $162,000 $206,000 $252,000 $334,000
Services Costs: $265,000 $270,300 $462,978 $599,438 $675,026
Sales and Marketing: $162,550 $232,007 $304,185 $379,166 $386,349
General and
Administration: $117,000 $119,340 $121,727 $124,161 $126,645
Accounting and
Legal: $79,500 $76,500 $78,030 $79,591 $81,182
Rent and Utilities: $51,584 $42,832 $44,116 $45,440 $46,803
Interest Expense: $16,000 $16,000 $16,000 $16,000 $16,000
Depreciation: $3,229 $3,382 $3,997 $5,377 $5,838
Office Supplies $1,606 $1,606 $1,606 $1,606 $1,606
Insurance $3,000 $3,000 $3,000 $3,000 $3,000
Costs to Incorporate $150
Total Operating
Expenses: $779,619 $926,967 $1,241,639 $1,505,779 $1,676,450
Profit/(Loss) ($296,619) $186,283 $426,361 $797,721 $1,460,800 $2,574,546
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
30. The ending balance in Maple Leaf Solutions’ bank account after year one will be $60,467.
The bank loan of $200,000, our total team investment of $210,000, and our first year
revenues of $483,000 will be adequate enough to cover the large startup costs of starting a
SAP Business One business. Our cash outflows will increase in the second year due to not
having large equipment expenses and our increase in sales. With this said, our cash
account will balance to $209,364. By the end of year five our cash balance will be
approximately $2,777,179.
Projected Cash Flow Forecast
Five Year
Year 1 Year 2 Year 3 Year 4 Year 5
Opening Balance $0 $60,467 $209,364 $596,649 $1,352,845
Owner Capital Invested $210,000 $0 $0 $0 $0
Bank Loan $200,000 $0 $0 $0 $0
Income / Revenues $483,000 $1,113,250 $1,668,000 $2,303,500 $3,137,250
Total Cash Inflows $893,000 $1,173,717 $1,877,364 $2,900,149 $4,490,095
Cash Outflows
SAP Business One
Software: $80,000 $162,000 $206,000 $252,000 $334,000
Services Costs: $265,000 $270,300 $462,978 $599,438 $675,026
Sales and Marketing: $162,550 $232,007 $304,185 $379,166 $386,349
General and Administration: $117,000 $119,340 $121,727 $124,161 $126,645
Accounting and Legal: $79,500 $76,500 $78,030 $79,591 $81,182
Rent and Utilities: $51,584 $42,832 $44,116 $45,440 $46,803
Interest + Principal: $56,000 $56,000 $56,000 $56,000 $56,000
Machinery & Equipment: $16,142.92 $768.00 $3,072.00 $6,903.00 $2,304.00
Office Supplies $1,606 $1,606 $1,606 $1,606 $1,606
Insurance $3,000 $3,000 $3,000 $3,000 $3,000
Costs to Incorporate $150
Total Cash Outflows $832,533 $964,353 $1,280,715 $1,547,305 $1,712,916
Year Ending Balance $60,467 $209,364 $596,649 $1,352,845 $2,777,179
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca
31. In the first year, Maple Leaf Solutions’ net loss is covered by our initial investment and our
bank loan. These will be our only liabilities so our equity section of the balance sheet will be
$73,381, this will equal our total asset (cash balance plus the book value of our office
equipment and technology). By the end of the fifth year our equity will be $2,784,546 and
our bank loan of $200,000 plus eight percent interest will be paid off. Therefore, Maple leaf
Solutions will continue to grow without this liability and continue our service of providing
SAP Business One software and IT services in the Vancouver region.
Projected Year Ending Balance Sheets
Five Year
Year 1 Year 2 Year 3 Year 4 Year 5
Assets
Current Assets
Bank Account $60,467 $209,364 $596,649 $1,352,845 $2,777,179
Non-Current Assets
Machinery & Equipment
Opening
Balance $0 $12,914 $10,300 $9,376 $10,901
Additions $16,142.92 768 3072 $6,903.00 2304
Deprec. For
Year $3,229 $3,382 $3,997 $5,377 $5,838
Net Book Value $12,914 $10,300 $9,376 $10,901 $7,367
Total Assets $73,381 $219,664 $606,025 $1,363,746 $2,784,546
Equity
Retained
Earnings $0 ($296,619) ($110,336) $316,025 $1,113,746
Profit/Loss ($296,619) $186,283 $426,361 $797,721 $1,460,800
Owner Capital $210,000 $210,000 $210,000 $210,000 $210,000
Bank Loan
Opening
Balance $0 $160,000 $120,000 $80,000 $40,000
Additions $200,000 $0 $0 $0 $0
Paid $40,000 $40,000 $40,000 $40,000 $40,000
Balance $160,000 $120,000 $80,000 $40,000 $0
Total Equity $73,381 $219,664 $606,025 $1,363,746 $2,784,546
691 East 65th Ave Vancouver, BC 1-800-MPL-LEAF mplleafsolutions@gmail.com mapleleafsolutions.ca