DePaul University graduate student talks about the current debate between responsive and adaptive web design and the importance of adaptability for all modern web designers.
2. Responsive Vs. Adaptive Debate
This project evaluates the current debate among many web designers
between responsive and adaptive web design techniques. The aim is to
discuss the debate and examine the importance of design adaptation in
modern web design.
3. Responsive Design
Coined by Ethan Marcotte in A Book Apart
series
Centers on belief that user should have same
experience no matter the device used
Focuses on adjusting the layout of a design
to fit the resolution of the device/media
4. Adaptive Design
Definitive work on technique by Aaron
Gustafson
Centers on the belief that design and content
should be altered based on context of user
Context includes
device, location, orientation, history, etc.
Context information should be used in
crafting user experience
6. Findings
Adaptive is not a competitor or alternative to
responsive design
Instead, it is the evolution of responsive
design
Using all user context available is essential to
web design
Most important technique in modern design is
adaptation
A designer must adapt to client needs, user
needs and user context
7. Adapt Or Die
Adaptation is the most important concept in modern web design. A good
design adapts to fit the client needs, the user needs and adjusts the
experience based on the context of the user – including device
used, device orientation, geolocation, browser capability, user history and
more.
8. Project Timeline
05/02/2012 – Submit Project Proposal
05/16/2012 – Present Project Progress
05/30/2012 – Submit Project Presentation
06/06/2012 – Final Project Report Due
Presentation References
Marcotte, E. 2011. Responsive Web Design. A Book
Apart, New York, NY.
Gustafson, A. 2011. Adaptive Web Design. Easy
Readers, LLC, Chattanooga, TN.
Web Devices – http://bradfrostweb.com/
Dodo Bird Marketing –
http://conversationmarketing.com
