AFProducts helps 1540 Broadway with easy management of their equipment inventory, gain valuable resource support, schedule service calls, and reorder accessories and supplies as needed.

1. Advantage Fitness Products (AFP) designs luxury health club at 1540
Broadway, Times Square
Key Stats:
Precor Experience Series Cardio with 12” Integrated Personal Viewing Screens
& Personal Entertainment Players
Precor Performance Line Fitness Equipment
Advantage Line Accessories & Stretch Mats
Urethane-Coated Dumbbells
Facility:
1540 Broadway
Location:
New York, New York
Website:
www.afproducts.com

2. 1540 Broadway is marquee CBRE owned building in heart of New York City’s Times
Square district. CBRE sought to go above and beyond when designing fitness center
on property creating substantive added value to the building and an escape for their
hard working tenants. The unique fitness center offers luxury amenities like a
massage area, towel service and a café, which makes 1540 Broadway truly a special
and enriching work environment. From the design and layout of the entire facility
and its amenities, to providing ongoing management and maintenance solutions,
Advantage Fitness Products, (AFP) was able to provide a luxury health club
experience for tenants of 1540 Broadway.
Project Summary:
CB Richard Ellis Investors (CBRE), a global real estate investment management firm
with $34.7 billion in assets, recently completed a renovation of its first New York
property, 1540 Broadway. The building is a modern steel and glass office tower
located in Midtown Manhattan on Broadway and 45th street overlooking Times
Square. The area is a major corporate headquarters for many of New York’s leading
companies including, MTV, BET Networks and Pillsbury among others.
CBRE brings its 5-Star Service platform to each of its properties and 1540 Broadway
is no exception. CBRE turned to Advantage Fitness Products (AFP) to create an
amenity based fitness facility that was health-club quality, and offered a relaxing
environment for exercise – inside the walls of a New York City office building. AFP
provided in-depth consultation including base facility planning, design, fitness
equipment supply and future technical service requirements.
Results:
CBRE tasked AFP with handling every aspect 1540 Broadway’s fitness center’s
development. AFP’s challenge was to ensure that the 4,000 square-foot space would
facilitate workout and fitness equipment for 300-400 members, while keeping costs
under budget. AFP met with the construction team on a regular basis to ensure the
layout of the room would allow for equipment and space maximization, without
constriction or a cramped feel.
After the renovation was completed, AFP provided versatile strength and cardio
equipment machines from industry leader Precor that would provide the facility with
more usable space. Additionally, AFP focused on providing dumbbells and
accessories, including resistance bands and stretching mats to give the facility a
more robust offering. For finishing touches, AFP implemented hygiene-friendly
measures, including proper fitness flooring designed to minimize bacteria,
disinfectant wipe dispensers and new equipment mats.

3. CBRE also adopted two extremely cost-effective and valuable resources related to
the ongoing maintenance of the facility. 1540 Broadway will be utilizing AFP’s
proprietary online operational support system FitnessFacility.com. The intuitive
software will allow property management to easily manage their equipment
inventory, gain valuable resource support, schedule service calls, and reorder
accessories and supplies as needed.
Secondly, AFP developed a preventative maintenance program to maximize the life
of the equipment and avoid costly and time-consuming repairs that are inevitable.
CBRE in turn will eliminate the significant time and effort associated with ongoing
maintenance guess work and critical liability concerns.
For more details visit http://www.afproducts.com/resources/case-study/1540-broadway-
times-square