3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve
risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com,
inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of
historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any
statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate,
our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service
and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form
10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered
on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
4. What are we doing?
Setup and Introductions
Salesforce1 Platform Overview
Declarative Development
User Interface
Mobility
Programmatic Development and Heroku
11. Salesforce is a Platform Company. Period.
-Alex Williams, TechCrunch
500M
API Calls Per Day6B
Lines of Apex
4M+
Apps Built on
the Platform
72B
Records Stored
Salesforce1 Platform
14. Every Object, Every Field: Salesforce1 Mobile Accessible
AppExchange Apps:
Dropbox Concur Evernote ServiceMax More
Custom Apps and Integrations:
SAP Oracle Everything Custom More
Sales, Service and Marketing
Accounts Cases Campaigns Dashboards More
15. Declarative and Programmatic
Declarative Programmatic
Visualforce Pages
Visualforce Components
Apex Controllers
Apex Triggers
Metadata API
REST API
Bulk API
Formula Fields
Validation Rules
Workflows and Approvals
Objects
Fields
Relationships
Page Layouts
Record Types
User
Interface
Business
Logic
Data
Model
21. Warehouse Application Requirements
Track price and inventory on hand for all
merchandise
Create invoices containing one or more
merchandise items as a line items
Present total invoice amount and current shipping
status
22. Warehouse Application Requirements
Track price and inventory on hand for all
merchandise
Create invoices containing one or more
merchandise items as a line items
Present total invoice amount and current shipping
status
23. Warehouse Application Requirements
Track price and inventory on hand for all
merchandise
Create invoices containing one or more
merchandise items as a line items
Present total invoice amount and current shipping
status
24. Warehouse Data Model
Merchandise
Name Price Inventory
Pinot $20 15
Cabernet $30 10
Malbec $20 20
Zinfandel $10 50
Invoice
Number Status Count Total
INV-01 Shipped 16 $370
INV-02 New 20 $200
Invoice Line Items
Invoice Line Merchandise Units
Sold
Unit Price Value
INV-01 1 Pinot 1 15 $15
INV-01 2 Cabernet 5 10 $150
INV-01 3 Malbec 10 20 $200
INV-02 1 Pinot 20 50 $200
26. How Validation Rules Work
WHEN THENIF
Line Item is added or Updated Quantity__c <= 0 Error: “Line Item’s Quantity
Should Be Greater Than 0”
Record is
inserted or updated
Statement evaluates
to true
Block Insert/Update
Return error message
29. Formula Fields
Excel style formulas
Functions can be nested
Support for commons functions
– Math
– Text
– Date & Time
– Logical
CASE(
MONTH( date ),
1, "January",
2, "February",
3, "March",
4, "April",
5, "May",
6, "June",
7, "July",
8, "August",
9, "September",
10, "October",
11, "November",
"December",
)
30. Warehouse Data Model
Merchandise
Name Price Inventory
Pinot $20 15
Cabernet $30 10
Malbec $20 20
Zinfandel $10 50
Invoice
Number Status Count Total
INV-01 Shipped 16 $370
INV-02 New 20 $200
Invoice Line Items
Invoice Line Merchandise Units
Sold
Unit Price Value
INV-01 1 Pinot 1 15 $15
INV-01 2 Cabernet 5 10 $150
INV-01 3 Malbec 10 20 $200
INV-02 1 Pinot 20 50 $200
Formula Field
Item Total = Unit Price X Quantity
32. Warehouse Data Model
Merchandise
Name Price Inventory
Pinot $20 15
Cabernet $30 10
Malbec $20 20
Zinfandel $10 50
Invoice
Number Status Count Total
INV-01 Shipped 16 $370
INV-02 New 20 $200
Invoice Line Items
Invoice Line Merchandise Units
Sold
Unit Price Value
INV-01 1 Pinot 1 15 $15
INV-01 2 Cabernet 5 10 $150
INV-01 3 Malbec 10 20 $200
INV-02 1 Pinot 20 50 $200
Roll-Up Field
Sum of Line Item Value
35. How Workflows Work
WHEN THENIF
Invoice is updated 30 days later, status is open Change status to
“Pending”
Record is
inserted or updated
Defined
Conditions are met
Perform
Workflow actions
37. Warehouse Data Model
Merchandise
Name Price Inventory
Pinot $20 15
Cabernet $30 10
Malbec $20 20
Zinfandel $10 50
Invoice
Number Status Count Total
INV-01 Shipped 16 $370
INV-02 New 20 $200
Invoice Line Items
Invoice Line Merchandise Units
Sold
Unit Price Value
INV-01 1 Pinot 1 20 $20
INV-01 2 Cabernet 5 10 $150
INV-01 3 Malbec 10 20 $200
INV-02 1 Pinot 20 50 $200
Workflow Rule
When updated, if unit price is blank then fill it with
the Merchandise price value
46. Stay Up to Date with Notifications & Feeds
Developers
Stay Up to Date with Notifications & Feeds
Customers
Salesforce1 Mobile
Users
Distribute, & Manage Apps and Identity
Administrators
Embed Apps to Extend Business Processes
ISVs
Use Visualforce, HTML5, CSS, & JavaScript to
Customize UI
54. • Apex Forms
Visualforce component bound to an Apex Method
• Javascript Remoting
Annotated Apex methods exposed to JavaScript
Interacting with Data
55. Mobile Cards
Display Visualforce or Related Lookups
1. Record header
2. Mobile cards display above all related
items
3. Set width to 100%. It sizes automatically.
Mobile card content can’t be scrolled.
4. Control height from the PLE
5. Related lists display after mobile cards
56. Publisher Actions
Create actions and add them to the Chatter publisher
• Global vs Object Level
• Create actions
• Log-a-call actions
• Update actions
• Custom actions
• VF
• Canvas
57. Visualforce Use Cases
• Embed custom UI into tabs and layouts
• Visualforce dashboards
• Generate PDF
• Email templates
60. Introduction to Apex
• Object-Oriented Language
• Dot Notation Syntax
• Cloud based compiling, debugging and unit testing
• “First Class” Citizen on the Platform
61. public with sharing class myControllerExtension implements Util {
private final Account acct;
public Contact newContact {get; set;}
public myControllerExtension(ApexPages.StandardController stdController) {
this.acct = (Account)stdController.getRecord();
}
public PageReference associateNewContact(Id cid) {
newContact = [SELECT Id, Account from Contact WHERE Id =: cid LIMIT 1];
newContact.Account = acct;
update newContact;
}
}
Apex Anatomy
Class and Interface based Scoped Variables Inline SOQL Inline DML
62. Apex Triggers
• Event Based Logic
• Associated with Object Types
• Before or After:
• Insert
• Update
• Delete
• Undelete
63. Custom Controllers and Extensions
• Provide Custom Logic to Visualforce
• Extensions can be used with Standard Controllers
• One controller can span multiple pages
• Can expose logic via Remote Action
64. Asynchronous Apex
• Batch & Scheduled Interfaces
• Asynchronous processing
• Can handle queues of data
• Can be scheduled to run later
• Similar to a cron job
65. Apex Use Cases
• Outbound Email
• Inbound Email
• Custom API Endpoints
• HTTP callouts
66. Declarative before Programmatic
Use declarative features when possible:
• Quicker to build
• Easier to maintain and debug
• Possible addition of new features
• Do not count against governor limits
For example:
• Will a workflow suffice instead of a trigger?
• Will a custom layout work instead of Visualforce?
67. What is Heroku?
Everything you need to build, run and scale customer apps
Run virtually any language at
any scale
Dynos
Enterprise grade Postgres as a
service
Databases
Marketplace for logging, data
and more
Add-ons
70. Smart driving assistant tracks driving, parking and vehicle performance
Developers able to focus on feature development by using Heroku Add-ons to provide infrastructure
services
Product improvements deployed frequently to delight early adopters
Help people drive smarter and bring the power of connectivity
to every car
Admittedly “obsessive about creating great user
experiences in well-engineered products,” Automatic knew
the Heroku platform would provide the flexibility their
product requires while allowing them to focus less on
infrastructure and
more on user experience.
80. Developer Groups
Join a Salesforce Developer Group
http://bit.ly/fdc-dugs
Los Angeles Salesforce Developer Group:
http://www.meetup.com/Los-Angeles-Force-com-Developer-Group/
Become a User Group Leader
Email: April Nassi <anassi@salesforce.com>
Introduce the day. Poll the audience for level of experience. You’ll want to know who is a Java dev and who is a new or experienced to our platform.
Introduce Yourselves
Note: this is a slide if there is only one presenter
Safe Harbor
Our next tutorials will add in the logic we’ve been talking about and walk through locking down the system.
If you are pressed on time, #4 is optional.
Change this slide to match the local internet requirements.
Highlight that this is not just a day of talking to them, this is a dialogue and they should ask questions as they like – even ones that don’t pertain to the current “section”. Projects they’re working on, features they have heard about, etc.
The attendees should have gotten a DE org when they registered. Have them look in their inbox if they did not realize this.
Otherwise, hey should create a brand new DE org if they have not done so recently. They should not use a Trial, Sandbox or Production org.
Emphasize our DE orgs are free and do not expire (they are not product trials)
THERE IS NOT A CURRENT ONLINE VERSION OF THE NEW WORKBOOK DRAFT
Salesforce is often thought of as a CRM company, but these stats show we have platform services in use as well
1.4 million includes Force.com, Heroku and ExactTarget
Our platform is not merely a cloud hosting service, it is a series of tools and features that enable developers to be successful.
On our platform, as you building your data model – you are getting a lot more than just a relational database. You get a mobile app, right out of the gate.
Our Basics workshop covers the declarative side of our platform, but let’s do a quick review.
You get our API’s, automatically extended: REST, SOAP, Bulk, Streaming
And our programmatic features are automatically aware of the data model as well.
Chatter is an example of a robust framework you get right out of the gate with Salesforce1.
A foundation of the Salesforce1 platform is the ability to create applications with a click – not with code.
These are the core business requirements of the Warehouse application
Let’s have an exercise in requirements gathering. Here is some of the core needs for our Warehouse application. What nouns here should we be looking at to model our data with?
Let’s have an exercise in requirements gathering. Here is some of the core needs for our Warehouse application. What nouns here should we be looking at to model our data with?
Here is an overview of what our data model will look like. What is a lookup? What is a master detail?
POTENTIAL DEMO: View this in Schema Builder
Validation rules allow us to put some sanity into our data model. It is baked right into the model itself, and keeps us from entering bad data.
This is how the system sees the flow of a validation rule. Note that we are going to define a statement which if TRUE means the data Is bad
Time for the first tutorial – getting your data model together and customizing the interface.
Our next bit of declarative logic is formula fields
These fields will be familiar to anyone who uses Excel heavily. Formula fields are treated like other fields, but calculate in real time.
Here is an example that you’ll add to the data model. We want our value to be calculated, not manually entered.
Next up are roll-up fields, which allow us to calculate data, again in real time, based on child records.
For example, we want our invoices to track a total value based on the line items associated with it – in real time.
We need a master-detail relationship here.
Workflows allow us to chain logic to specific events in the system.
For instance, when an invoice is updated – we might want a time-based workflow that 30 days later checks the status. If the status is open, the invoice is old and should be set to pending.
We can take several actions based on workflows.
In our data model, we update a field if it is blank based on the related merchandise.
Approvals allows us to add a human step into the business logic.
We define them similar to workflows, but here we are defining actions that humans interve on.
We have an interface built into Salesforce for using approvals. And here are some other features with Approvals.
Your data needs to be secure, and you should also have control over who can do what with it.
Some basic features of our security and sharing framework
Our next tutorials will add in the logic we’ve been talking about and walk through locking down the system.
If you are pressed on time, #4 is optional.
Update this slide with specifics about lunch
The Salesforce1 platform has an entire reporting engine built right in
Here are some features
Dashboards are widgets we can use to represent distinct bits of data to users.
Some features of dashboards
Alongside the reporting and charting engine is an API
For instance, I can get the data from this report if I hit this endpoint.
Let’s create a report and dashboard for our warehouse
As we mentioned this morning, you’ve been building a mobile app all along.
Salesforce1 mobile offers features for a wide range of users.
What you get from Salesforce1 mobile is based on what you build in your instance of Salesforce. Compare this to what they’ve been building today.
It is highly customizable using actions, Visualforce and Canvas.
Visualforce is the user interface sibling to Apex. It also runs in the cloud, in your instance – and it allows you to create brand new experiences for your customers and users.
Remember how this morning we said that the platform automatically extends our programmatic features?
What do we mean by components? Well you’d start with a page component, and that will define how the whole page is going to be rendered. And then you can add things like a form and fields for the form. Now everything you see here will be HTML when it gets outputted. So you’d have and HTML form, HTML input tags, etc. To the browser, it is just standard HTML.
But how are we binding data here? We define a controller, which gets access to server-side logic. Whenever you see these brackets and that exclamation point, you’re looking at dynamically bound data which will effect how the component is rendered.
However, the server-side logic here is a little interesting.
POTENTIAL DEMO: Do Standard Controller demo, then go back to describe custom controllers and extensions.
We have options, though. While a lot of Visualforce relies on bound forms to transmit data (and a viewstate), we can also talk directly to Apex via JavaScript and avoid the viewstate. This is more JavaScript friendly and also has a small footprint.
Going back to Saleforce1 Mobile – there are different places we can embed VF. One is mobile cards.
Another is actions.
POTENTIAL DEMO: Find Nearby.
If you are familiar with Java or C#, you are going to be familiar with Apex. It is OO and uses dot notation. However, Apex is completely cloud based – you can compile and debug right in your browser. Because it runs right in your instance it is also a “first class” citizen – meaning we can do actions right within Apex without any additional configuration or libraries.
For when declarative logic is not enough, we provide Apex. Apex is a cloud-based programming language, very similar to Java – except that you can code, compile and deploy all right from your Salesforce instance. You’ll see how we can create robust programmatic functions right from your browser.
If you are familiar with Java or C#, you are going to be familiar with Apex. It is OO and uses dot notation. However, Apex is completely cloud based – you can compile and debug right in your browser. Because it runs right in your instance it is also a “first class” citizen – meaning we can do actions right within Apex without any additional configuration or libraries.
Let’s take a look at an example Apex class
Overview of Apex Triggers
POTENTIAL DEMO: Chatter Blacklist
Overview of Apex Controllers
Overview of Scheduled and Batch Apex
More features of Apex
How do we balance what Apex can do?
Heroku supports Ruby, JVM, Node and Python offically, however there are many 3rd party buildpacks that provide unofficial support for other open source languages
Heroku offers a powerful and clean interface via the command line and web console to manage your applications and addons.
** Approved for customer-facing use**
This week’s “Heroku App of the Week” continues in the vein of hardware and software working together. It&apos;s a great story supporting the &quot;Internet of Customers&quot; and delivering on one of the Platform&apos;s key value propositions - &quot;Connect Everything.&quot; The company is called Automatic Labs. (www.automatic.com)
Their product is a hardware device that plugs into your car’s data port. (Every gasoline powered car built since 1996 has this port, called OBD2) The hardware communicates with your smart phone (either IOS or Android) via Bluetooth. The magic of their solution is they gather all kinds of data about your trips, driving habits, your car’s location, etc. The app is a great tool, and showcases some of the amazing mobile appsthat can be built with Heroku.
If this sounds like something you want to have in your own vehicles, the folks at Automatic Labs are giving all Salesforce employees a 25% discount. Go to this link https://www.automatic.com/order/coupon/?coupon=herokudrive2014 and you’ll be all set. Happy Driving!
Let’s wrap by talking about the wider Salesforce1 platform. There are lots of things we didn’t get a chance to talk about today.
For instance, we talked about how your data model automatically extends what VF and Apex can do – but what about our API’s? We have several.
And Canvas, which allows your third party apps to appear in Salesforce …. And Salesforce1 Mobile.
POTENTIAL DEMO: Shipify.
Salesforce1 Mobile is one of our offerings, but you can also create your own custom applications.
POTENTIAL DEMO: Quick Start on forceios / forcedroid
We also have an entire marketplace for finding, buying and selling apps.
NOTE: Chatter Blacklist as a Labs App (Free and Unmanaged)
Heroku provides a framework for easily deploying the applications in the language of your choice.
POTENTIAL DEMO: Quick PHP deployment.
