The iPad is three years old this month. Tablet devices have proved even more popular to access the Internet than smartphones and now account for eight percent of global website traffic, one percent more than smartphone visitors. Expect to see more in-between screen size device launched during 2013.
2. Web access is changing…
Very rapidly… in 2012…
7% of global website access
was made using a smartphone.
8% of global website access
was made using a tablet.
= 15% of website visitors were
using smaller mobile screens.
White T. (2013) Tablets trump smartphones in global website traffic,
Adobe Digital Index, 6th March.
4. Happy birthday….iPad.
Three years old this month…
Share of website visits: Location of tablet use at home:
White T. (2013) Tablets trump smartphones in global website traffic,
Adobe Digital Index, 6th March.
Donovan M. (2013) Mobile Future in Focus, comScore,
Presentation, March, slide 44.
5. For a copy of the original slide and a complete
transcript for this chart visit:
http://dataplusinsight.com/tablets-and-
smartphones.htm