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Soluciones de Big Data en el Entorno Analítico de SAS

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Andrés Villa - Big Data Solutions Specialist SAS

Data & Analytics
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Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. BIG DATA + ANALYTICS
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Algo ha cambiado…
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. PAPA JUAN PABLO II PAPA FRANCISCO
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. NECESIDADES BÁSICAS HUMANAS
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Y ESTO SIN RESPUESTA LO PEOR QUE LE PODRÍA PASAR A UNO HOY EN DÍA
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. “ NO PODEMOS RESOLVER NUEVOS PROBLEMAS CON EL MISMO PENSAMIENTO QUE USAMOS CUANDO LOS CREAMOS ”
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. 8 terabytes/day 40 terabytes/hour 1 gigabyte/second
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. NUEVAS TECNOLOGÍAS PARA NUEVOS DESAFÍOS STREAMING DE DATOS IN-MEMORY COMMODITY HARDWAREPROCESAMIENTO DISTRIBUIDO
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Antes para generar un informe…
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. BI TRADICIONAL… 20+ AÑOS DE HISTORIA FUENTES operacional, transaccional estructuradas ORGANIZAR INFORMACIÓN ETL CUBOS Cubos Jerárquicos ANALYTICS Descriptivo, Predictivo REPORTES
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. … y ahora…
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. FUENTES Operacional, transactional, Logs web, Redes Sociales no estructuradas  Acceso a toda la data  Analytics avanzado embebido NUEVO BI ANALYTICS…  Foco en el descubrimiento de negocio  Auto-Servicio
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. iPad® is a trademark of Apple Inc.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Analytics ha cambiado
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. ANALYTICS
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. BIG DATA + ANALYTICS + REAL-TIME
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Ejemplos / Casos de Uso
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. TELCOS
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. RETAIL
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Cliente revisa en la aplicación/pagina web Televisores led 55 En la tienda en Cliente empieza a revisar en la competencia un modelo especifico de Televisor Se ofrece una promoción igualando o bajando un poco el precio Wi-Fi Tienda $ Se comparan los recios del modelo especifico con el precio de la competencia
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. + Compras Artículos Bebes
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. BANCA
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. análisis de riesgo y definición de la oferta de aumento de cupo Compra con tarjeta rechazada por falta de cupo Se identifica la ubicación del Cliente y cuanto le falta para finalizar la compra A través de Call-Center o SMS se le ofrece al cliente el aumento de cupo mientras el cliente todavía esta en el local de compra Estimado Cliente tienes disponible un aumento de cupo
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Detección de Fraude Cyber Security Riesgo de Crédito Manufactura Industria Salud Gobierno OTRAS APLICACIONES
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Para Pensar…
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. CASO: LENDDO Fuente: http://www.forbes.com/sites/tomgroenfeldt/2015/01/29/lenddo-creates-credit-scores-using-social-media/
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. CASO: CUMPLO.CL Fuente: http://www.lanacion.cl/noticias/economia/finanzas-personales/cumplo-cl-el-portal-que-presta-dinero-donde-uno-elige-la- tasa-de-interes/2013-11-19/103942.html
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. CASO: KREDITECH
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Mensaje Final
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. LOS PRINCIPALES INGRESOS DE ESTAS EMPRESAS VIENEN DE LA MONETIZACIÓN DE LOS DATOS DE SUS CLIENTES.
Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. GRACIAS!!! ANDRES.VILLA@SAS.COM

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Soluciones de Big Data en el Entorno Analítico de SAS

  • 1. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. BIG DATA + ANALYTICS
  • 2. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Algo ha cambiado…
  • 3. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. PAPA JUAN PABLO II PAPA FRANCISCO
  • 4. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 5. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. NECESIDADES BÁSICAS HUMANAS
  • 6. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Y ESTO SIN RESPUESTA LO PEOR QUE LE PODRÍA PASAR A UNO HOY EN DÍA
  • 7. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 8. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 9. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. “ NO PODEMOS RESOLVER NUEVOS PROBLEMAS CON EL MISMO PENSAMIENTO QUE USAMOS CUANDO LOS CREAMOS ”
  • 10. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 11. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. 8 terabytes/day 40 terabytes/hour 1 gigabyte/second
  • 12. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 13. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. NUEVAS TECNOLOGÍAS PARA NUEVOS DESAFÍOS STREAMING DE DATOS IN-MEMORY COMMODITY HARDWAREPROCESAMIENTO DISTRIBUIDO
  • 14. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 15. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Antes para generar un informe…
  • 16. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. BI TRADICIONAL… 20+ AÑOS DE HISTORIA FUENTES operacional, transaccional estructuradas ORGANIZAR INFORMACIÓN ETL CUBOS Cubos Jerárquicos ANALYTICS Descriptivo, Predictivo REPORTES
  • 17. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. … y ahora…
  • 18. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. FUENTES Operacional, transactional, Logs web, Redes Sociales no estructuradas  Acceso a toda la data  Analytics avanzado embebido NUEVO BI ANALYTICS…  Foco en el descubrimiento de negocio  Auto-Servicio
  • 19. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. iPad® is a trademark of Apple Inc.
  • 20. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Analytics ha cambiado
  • 21. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. ANALYTICS
  • 22. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. BIG DATA + ANALYTICS + REAL-TIME
  • 23. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Ejemplos / Casos de Uso
  • 24. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. TELCOS
  • 25. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 26. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 27. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 28. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. RETAIL
  • 29. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Cliente revisa en la aplicación/pagina web Televisores led 55 En la tienda en Cliente empieza a revisar en la competencia un modelo especifico de Televisor Se ofrece una promoción igualando o bajando un poco el precio Wi-Fi Tienda $ Se comparan los recios del modelo especifico con el precio de la competencia
  • 30. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. + Compras Artículos Bebes
  • 31. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. BANCA
  • 32. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. análisis de riesgo y definición de la oferta de aumento de cupo Compra con tarjeta rechazada por falta de cupo Se identifica la ubicación del Cliente y cuanto le falta para finalizar la compra A través de Call-Center o SMS se le ofrece al cliente el aumento de cupo mientras el cliente todavía esta en el local de compra Estimado Cliente tienes disponible un aumento de cupo
  • 33. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Detección de Fraude Cyber Security Riesgo de Crédito Manufactura Industria Salud Gobierno OTRAS APLICACIONES
  • 34. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Para Pensar…
  • 35. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. CASO: LENDDO Fuente: http://www.forbes.com/sites/tomgroenfeldt/2015/01/29/lenddo-creates-credit-scores-using-social-media/
  • 36. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. CASO: CUMPLO.CL Fuente: http://www.lanacion.cl/noticias/economia/finanzas-personales/cumplo-cl-el-portal-que-presta-dinero-donde-uno-elige-la- tasa-de-interes/2013-11-19/103942.html
  • 37. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. CASO: KREDITECH
  • 38. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 39. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved.
  • 40. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. Mensaje Final
  • 41. Company Confidential - For Internal Use Only Copyright © 2013, SAS Institute Inc. All rights reserved. LOS PRINCIPALES INGRESOS DE ESTAS EMPRESAS VIENEN DE LA MONETIZACIÓN DE LOS DATOS DE SUS CLIENTES.
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