MPULL suggests 9 ways in which marketing managers can improve their marketing resource management. Consisting of simple and easy steps or low hanging fruit that can be taken immediately in a marketing or brand team that will assist them in generating more revenue for the company.

1. 9 WAYS TO IMPROVE YOUR
MARKETING RESOURCE
MANAGEMENT

2. Benefits
Define and implement ‣ Meet company and brand
processes for each standards
marketing discipline ‣ Ensure relevant people give
(PR, Advertising, Events, etc.) feedback and sign off
to be followed by all ‣ Save Time
employees when executing ‣ Save Money
campaigns ‣ Flatten the learning curve for new
employees
‣ Portray a professional image
‣ Produce high quality campaigns
MPULL Solution
A predefined process to be followed is
created in every campaign workspace in the
form of tasks that can be assigned to team
members.

3. Benefits
Create a marketing calendar
‣ Reduce clashes, such as media
that spans all marketing
events and announcements
segments, regions and occurring in the same week
business units ‣ Reduce duplication of effort
‣ Increase collaboration as peers
can easily identify projects to
work together on
‣ Save money
MPULL Solution
Campaigns can be transposed at
Business Unit and Organizational level
onto the MPULL Marketing Calendar, with
an easy click-thru to get further details and
to socially collaborate.

4. Benefits
Create and enforce service
‣ Get timeous feedback on
level agreements (SLA)
marketing activations
between team members and
‣ Quickly respond to market
enforce delivery
‣ Make poor delivery escalations
accordingly relevant and quantitative
‣ Ensure campaigns are of a high
level of quality
MPULL Solution
Tasks such as feedback and approvals
are assigned to individuals or teams, if not
completed within the specified
timeframe, the task is automatically
escalated. Date and time logs of all tasks
and escalations are recorded.

5. Benefits
Move feedback and
‣ Reviewer only sees latest version
approval between
of campaign
colleagues and agencies
‣ Feedback and approvals are
out of e-mail recorded within the workspace
‣ Reviewer can see all past
feedback
‣ No excuse for not receiving e-mail
due to attachment size or server
problems
MPULL Solution
E-mail can be entirely eliminated, all files
can be uploaded to MPULL, and all
feedback, approvals, and tasks are
given, tracked and assigned within the
system.

6. Benefits
Provide performance
‣ Give employees opportunity to
feedback to your team improve performance
members after every ‣ Give employee a clear indication of
campaign or project they what you are are were expecting
complete ‣ Let employees know what they are
doing right
‣ Get better results from your team
‣ Forms pivotal foundation to team
motivation
MPULL Solution
A task is assigned to manager to provide
feedback as soon as a campaign is marked
as completed. Their feedback is recorded in
the system and can be consolidated for an
end-of-year performance appraisal.

7. Benefits
Automate resource
intensive marketing tasks ‣ Reduce salary costs
such as RSVP management ‣ Let employees focus on revenue
and competitive intelligence generating campaigns
sourcing
MPULL Solution
A range of operational tools are available
within MPULL that automate mundane
marketing activities.

8. Benefits
Move status reports to
‣ Develop a create culture within
“in the cloud” (online / shared drive) your team
so everyone has the latest ‣ Inspire and motivate your team
version, and replace the ‣ Save time
weekly status meeting with
an innovation meeting
MPULL Solution
The status of every campaign or activity is
kept updated within each workspace along
with any associated tasks. Any team member
can access the latest status from anywhere
with any internet connected device.

9. Benefits
Implement a regular ‣ Quickly identify top performing
marketing scorecard or campaigns
standardize reporting and ‣ Measure performance of
dedicate more resources to campaigns against each other
‣ Focus efforts and budget
top performing campaigns strategically
MPULL Solution
On demand reporting in the identical format
allows users to easily compare
campaigns, even to campaigns that ran
several months prior or in different segments.

10. Benefits
Make sure everything that
‣ Replace “cool” campaigns with
anyone in the marketing
“functional” campaigns
team does is linked to an
‣ Save money
objective and target market
‣ Generate ROI
MPULL Solution
No campaign can be started within MPULL
without selecting the relevant
objectives, ROI measures and target
markets.

11. Operations Resource
Management Management
Lead
Nurturing
An end-to-end Marketing Software Solution:
where Marketer’s live…

12. THANK YOU!
For more information:
visit www.mpull.com