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Being Digital - The Future Of PR


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A revised version of my online PR presentation

Published in: Business, Technology
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Being Digital - The Future Of PR

  1. 1. Being Digital the Future of PR Daryl Willcox Chairman Daryl Willcox Publishing
  2. 3. Important?
  3. 4. More important?
  4. 5. Why digital? <ul><li>Your stakeholders are online </li></ul><ul><li>The media is in transformation </li></ul><ul><li>You can learn from online communities </li></ul><ul><li>PR is ideally suited to this role </li></ul>
  5. 6. Trad media is slipping
  6. 7. What is happening to media? <ul><li>Fickle audiences – going online </li></ul><ul><li>Falling print readerships </li></ul><ul><li>Falling ad revenues </li></ul><ul><li>Media fragmentation </li></ul><ul><li>Journalists behaviour changing </li></ul>
  7. 8. What this means for PR <ul><li>Shift focus to online </li></ul><ul><li>High speed – goodbye 'news cycle' </li></ul><ul><li>Direct to stakeholder engagement </li></ul><ul><li>Understand SEO and analytics </li></ul><ul><li>Threat from other disciplines </li></ul><ul><li>Educate your chief exec </li></ul>
  8. 9. How? <ul><li>Play with social media – best way to learn </li></ul><ul><li>Identify target audience </li></ul><ul><li>Find them online (search) </li></ul><ul><li>Listen (very important) </li></ul><ul><li>Engage (with transparency) </li></ul><ul><li>Get press releases online </li></ul><ul><li>Deliver variety of content </li></ul>
  9. 10. Monitor
  10. 11. Resources <ul><li>Six Tips </li></ul><ul><ul><li> </li></ul></ul><ul><li>Online PR whitepaper </li></ul><ul><ul><li> </li></ul></ul><ul><li>Book: Online PR </li></ul><ul><ul><li> </li></ul></ul><ul><li>Book: New Rules of Marketing and PR </li></ul><ul><ul><li> </li></ul></ul>
  11. 12. Twitter fun (this is where we use social media live to bring expertise into this presentation)
  12. 13. Thanks for your time See you on Twitter @darylwillcox This presentation can be found at: