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1. A Guide To Saving Money On Postage And
Shipping of Direct Mail
The majority of cost-cutting techniques for direct mail campaigns will only save you one
or two cents per mail item. However, when you are sending out thousands of direct mail
pieces per annum, month, or week, a few cents per item can make a great difference. I
am not sure about you, but these cost-saving sounds like a great saving that I would like
to partake in if I can. Below are some top tips on how to save money using direct mail
shipping and postage.
1. Sorting The Mail
The first method to saving you some money on direct mail postage and shipping is by
saving the postal service some time – sort the mail! Believe it or not, the US postal
service offers approximately 12.5% discount to all companies that organize their
outgoing mail according to zip code. By merely sorting the outgoing mail and delivering
it to a central bulk mail center, you can easily cut shipping costs.
2. Use Postcards Instead Of Letters
For a rather small investment, it is possible to send marketing messages to a wide
audience from your seo company. Statistics show that a shipment of first-class
standard-sized postcards is approximately 30% less than a shipment of first-class
standard-sized letters. Using postcards, you will not only be saving money on costs and
shipping but you will also make a unique impression on customers.
3. Using An Accurate Scale Or Postage Meter
The postage meter is a mobile device that will accurately weight any direct mail
packages and calculates the precise shipping charges. Moreover, it can print shipping
labels obtaining the readings of the shipment weight; thereby saving you from having to
add a potential “just in case of a shipping problem” postage fee. It should also be noted
that using your own scales and postage meters means you will not need to visit the post
office to have packages weighed or checked for postage costs.

2. 4. Using A Bulk Mailing Permit
Companies producing thousands of flyers, letters, brochures, or other types of mail
items may be eligible for a USPS bulk mailing permit. This bulk mailing permit is
beneficial as it allows the company certain discounts regarding direct mail shipping,
handling, and postage costs.
5. Ensure The Mailing List Is Correct
To ensure cost-effectiveness of direct mail, it is important that the items are correctly
addresses and will reach the correct customer. By using a solid mailing list, it is possible
to save significant sums of money and reduce the number of any wasted mailing items.
6. Kitting, Bundling, And Fulfilment
When possible, it is recommended that you use any kitting and fulfilment services
available allowing you to ship multiple items in a single parcel.