The point-of-purchase is the last three feet of your marketing campaign. What does your final pitch look like?

1. Retro-Fitting & Custom Design
Challenge: Create a durable sign holder to attach to
current syrup caddies in IHOP Restaurants.
Execution: A metal frame style holder was created to
hold promotional signage at the table. Frame securely
clips on to existing syrup caddies to keep the table neat
and de-cluttered. The customers time frame allowed
for Asian sourcing which lead to a greater cost savings
and an on time delivery.
Smart Solutions Used:
• Asian sourcing
• Metal construction
• Textured powder coating
Benefits:
• Cost savings
• Increased advertising
• Product promotion
• Retrofits in field
Production:
• 110,000 Units
“Great experience working with
WM- everything went smoothly
and on time!”

2. Custom Retail Video Displays
Retail Display and Fulfillment Services
• WM custom designed and produced a display
and mount for the customer-provided monitor.
• Customer needed to distribute literature as a
take-away, WM designed a mount and sourced
the literature pocket.
• Customer needed fulfillment services. WM
loaded the video onto the monitor, mounted
the monitor and graphics to the stand as well
as co-packed the literature.
• WM sourced and produced the p-o-p graphics.
Digital Signage Displays Increase:
• Brand awareness by 48%
• Average purchase amount by 30%
• Sales volume by 32%
• Visitor traffic by 33%
*InfoTrends Study
Client: Retailer: Production Run:
800
Ms. Daris G. Frencha, Retail Merchandising Consultant • Dallas-Fort Worth Office • 800.443.2000 x 115 • dfrencha@wmdisplay.com
WM Display Group - Copyright 2011 © All Rights Reserved

3. Print Materials
• Product Launch for a new niche
product that needs description at the
point-of-purchase
• Target Market: Women DIY’ers
• Plan-O-Gram Design
• Developed hardware to support video
and secure accessories
• Produced Graphics
Client:
Retailer:
Production Run: 180
Ms. Daris G. Frencha, Retail Merchandising Consultant • Dallas-Fort Worth Office • 800.443.2000 x 115 • dfrencha@wmdisplay.com
WM Display Group - Copyright 2011 © All Rights Reserved

4. Corrugated PDQ’s
• Ethnic Marketing
• Brand Marketing
• Sampling
• Corrugated, Counter Solution
• Graphics Development
Client:
Retailer:
Independent Beauty Supply Chains
Production Run:
5,000
Ms. Daris G. Frencha, Retail Merchandising Consultant • Dallas-Fort Worth Office • 800.443.2000 x 115 • dfrencha@wmdisplay.com
WM Display Group - Copyright 2011 © All Rights Reserved